Jedes dieser Tools verdient seinen Platz für einen bestimmten Nutzertyp. Die Daten stammen von der öffentlichen Preisseite des jeweiligen Anbieters — Stand: June 2026.
2. Metricool
Analytics-heavy marketers managing several brandsMetricool is the closest like-for-like swap: another analytics-first European tool, at a fraction of the price. Its reporting is best-in-class for its price range — competitor tracking, ads and web stats in one dashboard, a Looker Studio connector, and exportable PDF/PPT reports — with a usable free plan (1 brand, 20 posts/month) and paid tiers from €16/month billed annually for 5 brands (prices exclude VAT, as of June 2026). The catches: X (Twitter) is a +$5/account add-on on every tier and excluded from the free plan along with LinkedIn, and Mastodon is not supported.
- Einstiegspreis
- Gratis-Tarif · ab 16 €/Monat (Starter, 5 Marken, jährliche Abrechnung)
- Plattformen (von unseren 11)
- 10 von 11
- Kostenlose Testphase
- Free plan (1 brand, 20 posts/mo)
3. Sprout Social
Enterprise teams needing listening, inbox & advocacy suitesSprout Social is the step up if your reporting needs outgrow Iconosquare rather than shrink. Its unified inbox, social listening, and reporting depth are genuinely best-in-class at the enterprise level, it covers Reddit and Snapchat, and its 30-day no-card trial is one of the most generous in the category. The price of admission is real, though: per-seat pricing from $79 to $399/month at annual-billing rates, the two cheapest tiers cap you at 5 social profiles — the same cap you are leaving — and Premium Analytics is a paid add-on (as of June 2026).
- Einstiegspreis
- 79 $/Platz/Monat (Essentials, jährliche Abrechnung)
- Plattformen (von unseren 11)
- 10 von 11
- Kostenlose Testphase
- 30 days, no credit card required
4. Agorapulse
Agencies & mid-market teams that need inbox, listening and ROI reportingAgorapulse is the agency middle ground: a unified social inbox, listening, ROI analysis, and competitor benchmarking in one suite, backed by a 30-day no-card trial. Every plan includes 10 social profiles — double Iconosquare’s cap — with unlimited post scheduling, from $79/user/month billed annually (as of June 2026). The caveats: every teammate is another $79–149/month seat, extra profiles list at $10/month each, advanced reports and ROI tooling sit on the higher tiers, and Mastodon is not supported.
- Einstiegspreis
- 79 $/Nutzer/Monat bei jährlicher Abrechnung (Standard)
- Plattformen (von unseren 11)
- 10 von 11
- Kostenlose Testphase
- 30 days, no card required
5. Later
Instagram-first visual planning and influencer campaignsLater is the pick if your Iconosquare usage was really about Instagram. Its drag-and-drop grid preview is the feature it built its name on, the visual planner remains excellent, and it adds Snapchat scheduling and an influencer-marketing platform. Starter lists at $25/month for one social set of up to 8 profiles (as of June 2026). The trade-offs are significant for analytics-minded switchers: Later ended X support in August 2025, covers neither Bluesky, Mastodon, nor Google Business, caps Starter at 30 posts per profile per month, and keeps just 3 months of analytics history on that tier.
- Einstiegspreis
- 25 $/Monat (Starter, 1 Social Set)
- Plattformen (von unseren 11)
- 7 von 11
- Kostenlose Testphase
- 14 days (no free plan)
6. Pallyy
Instagram-first brands and small agencies wanting a cheap visual plannerPallyy is the budget pick for Instagram-first brands and small agencies. Its visual planner, grid preview, and per-client “social sets” are genuinely well designed, and the Starter tier lists at just $15/month (as of June 2026 — note its help center shows a newer pay-as-you-go model at $25/month per set, so check before buying). Be realistic about depth: Starter caps you at 20 scheduled posts per month, Pallyy covers 9 platforms with no Bluesky or Mastodon, and users report its analytics are strongest for Instagram — fine for a planner, not a replacement for Iconosquare-grade reporting.
- Einstiegspreis
- $15/month (Starter, 20-post cap)
- Plattformen (von unseren 11)
- 9 von 11
- Kostenlose Testphase
- 14 days