Google Business Character Counter (Live Count + 2026 Limits)

Google Business Profile updates accept up to 1,500 characters, but in the place they actually appear — your listing in Google Search and Maps — the visible snippet runs out around 250–300 characters before a “Read more” link. Unlike a social feed, people seeing your GBP posts are usually already searching for a business like yours, so those first ~250 characters should carry the concrete details: the offer, the dates, the price, the thing that differentiates you.

Write the post so it would still work if everything after the cutoff vanished — because for most viewers, it effectively does.

Your business description has its own limit of 750 characters, with roughly the first 250 displayed before truncation. Google’s guidelines for the field are strict in spirit: describe what you offer and what sets you apart, and avoid promotions, prices, or links — those belong in posts.

A reliable structure: sentence one says what you do and where, sentence two who you serve, sentence three what makes you different. That lands the essentials inside the visible window and leaves the remaining 500 characters for secondary detail that helps relevance without needing to be seen.

GBP posts expire from prominence quickly — standard updates fade after about a week, and event or offer posts when their date passes — so a steady cadence of short, specific posts outperforms occasional long ones. Local-SEO practitioners typically recommend posting at least weekly to keep a listing looking active.

That makes Google Business an ideal scheduler workload: brief, dated, repeatable updates. SocialKit publishes to your Business Profile on the same calendar as your ten social networks, with this 1,500-character limit checked at compose time, so the Tuesday offer post goes out every Tuesday without anyone logging into the dashboard.