SocialKitMetricoolSocialKit vs Metricool
Looking for a Metricool alternative? Here's how SocialKit compares.
Metricool is a genuinely strong analytics suite — but X costs extra, Mastodon is missing, and VAT lands on top of the sticker price. SocialKit includes all 11 platforms on one flat EUR plan.
€0.00 due today · cancel anytime · 7-day money-back guarantee
TL;DR — the quick verdict
Choose SocialKit if…
- You post to all 11 platforms — including Mastodon, which Metricool does not support
- You want X (Twitter) and LinkedIn included, not billed as add-ons or cut from the free tier
- You want a real 7-day full-feature trial plus a 7-day money-back guarantee
- You want API + webhooks on the cheapest plan, not gated to a €43/month tier
Metricool may suit you if…
- You live in analytics — competitor tracking, ads and web stats in one dashboard
- You only need 1 brand and light posting — the free plan may be enough
Credit where it's due: Metricool’s analytics are genuinely best-in-class for this price range: in-depth reporting, competitor tracking, ads and web analytics in one dashboard, plus a Looker Studio connector and exportable PDF/PPT reports. If reporting is the core of your job, that depth is real.
SocialKit vs Metricool at a glance
Side-by-side features and pricing, grouped by category. Pricing and feature availability as of June 2026.
| Feature | SocialKit | Metricool |
|---|---|---|
| Platforms | ||
| Platforms supported | All 11 | 10 of 11Also supports: Twitch |
| Bluesky | Yes | Yes |
| Mastodon | Yes | No |
| Threads | Yes | Yes |
| Google Business | Yes | Yes |
| Yes | Yes | |
| Pricing & trial | ||
| Entry price | €29/mo flat (€17.40/mo billed annually) | From €16/mo (Starter, 5 brands, billed annually)Listed prices exclude VAT; free plan available (June 2026) |
| Pricing model | Flat plans — all 11 platforms included, no per-network pricing | Per brand — tiers scale by brand countX (Twitter) is a +$5/account add-on on every tier |
| Social accounts included | 15 on Solo · 30 on Team | 5 brands on StarterA brand = one set of connected accounts; 10 brands lists at €29/mo |
| Free trial | 7 days — €0.00 due today | Free plan (1 brand, 20 posts/mo)No full-feature trial of paid tiers listed on metricool.com/pricing (June 2026) |
| Money-back guarantee | 7 days | Not listedNot shown on Metricool’s pricing page (June 2026) |
| Publishing & scheduling | ||
| Scheduled posts | Unlimited on every plan | Unlimited on paid plans (Fair Use Policy) · 20/month on Free |
| Best-time auto-posting | Yes | Not listedNot shown on Metricool’s pricing page (June 2026) |
| Per-platform customization | Yes | Not listedNot shown on Metricool’s pricing page (June 2026) |
| First-comment scheduling | Yes | Not listedNot shown on Metricool’s pricing page (June 2026) |
| Calendar view | Yes | Yes |
| Content & AI | ||
| AI assistant | Every plan (metered credits) | AI assistant, incl. on the free plan |
| Post templates | Yes | Not listedNot shown on Metricool’s pricing page (June 2026) |
| Content library | Yes | Not listedNot shown on Metricool’s pricing page (June 2026) |
| Thread posts (X, Threads, Bluesky, Mastodon) | Yes | Not listedNot shown on Metricool’s pricing page (June 2026) |
| Hashtag manager | Yes | Hashtag analyticsPer Metricool’s own comparison pages (June 2026) |
| Collaboration | ||
| Team seats | 2 on Team · unlimited on Enterprise | Team & client management on AdvancedFrom €43/mo (15 brands), excl. VAT (June 2026) |
| Approval workflow | Team & Enterprise plans | Advanced planFrom €43/mo, excl. VAT (June 2026) |
| Comments on posts | Team & Enterprise plans | Not listedNot shown on Metricool’s pricing page (June 2026) |
| Integrations & support | ||
| Analytics | Included on every plan | Core strength — in-depth analytics, competitor tracking, custom reports |
| API + webhooks | Every plan, incl. Solo | Metricool API on Advanced planZapier, Make & MCP; the free plan lists MCP access (June 2026) |
| Support | Email · priority on Enterprise | Dedicated account manager on Custom tier |
| Verdict | ||
| Best for | Posting to many platforms on one flat EUR plan | Analytics-heavy marketers managing several brands |
Pricing as of June 2026. Metricool pricing and feature availability per their public pricing page — check current rates here. SocialKit facts per our own pricing page.
The basics
What is Metricool?
Metricool is a Spanish all-in-one social media tool that combines content planning, publishing, analytics, and ad management in a single dashboard. The company says more than 3.5 million professionals use it, and it lists official partner status with Google, Meta, Pinterest, and X. Metricool grew up as an analytics product, and that heritage shows: competitor tracking, customizable reports, and a unified organic-plus-paid view are its calling cards. It offers a free plan (1 brand, 20 posts per month) and per-brand paid tiers, with the Starter plan listed from €16/month billed annually for 5 brands (prices exclude VAT, as of June 2026).
Why people look for a Metricool alternative
X (Twitter) is a paid add-on — and missing from the free plan
On Metricool, connecting X costs an extra $5/month per account on every paid tier, and the free plan excludes X entirely — LinkedIn is excluded from the free plan too (as of June 2026). If X or LinkedIn matter to your strategy, the advertised price is not the price you pay. SocialKit includes X and LinkedIn — like all 11 platforms — on every plan, with no per-network add-ons.
See Metricool’s pricing pageNo Mastodon support
Metricool’s published platform list covers Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Threads, Bluesky, Pinterest, Google Business Profile, and Twitch — but not Mastodon (as of June 2026). If the open-web fediverse audience is part of your mix, you would still need a second tool. SocialKit publishes natively to Mastodon alongside the other 10 platforms.
Metricool’s supported networksVAT on top, and tiers that scale by brand count
Metricool’s pricing page states that listed prices do not include applicable VAT, so EU buyers pay more than the sticker. Plans also scale by brand count — Starter lists at €16/month for 5 brands and €29/month for 10, while team features, approvals, and API access wait at Advanced from €43/month (as of June 2026). The headline number and the working number can be quite different.
Metricool plans & VAT noteAn analytics-first suite can be heavy if you mainly need to publish
Metricool bundles organic publishing, paid ads, web analytics, and competitor tracking into one dashboard — powerful, but a lot of surface area if your job is simply getting posts out to many networks. There is also no full-feature trial of the paid tiers listed on its pricing page; the on-ramp is a free plan capped at 20 posts per month. Beyond that, some users report on Trustpilot and G2 that social accounts occasionally disconnect and need re-authentication, and that support can be slow on billing issues.
Feature deep-dive
How SocialKit compares to Metricool, feature by feature
Platforms: 10 of our 11 — Mastodon is the gap, X is the add-on
Metricool covers a broad set of networks: Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Threads, Bluesky, Pinterest, and Google Business Profile, plus Twitch — a network SocialKit does not cover, which is a real (if niche) extra for streamers. What it does not support is Mastodon (as of June 2026).
The bigger practical difference is how access is billed. On Metricool, X is a +$5/month-per-account add-on on every paid tier and is excluded from the free plan, as is LinkedIn. On SocialKit, every plan includes all 11 platforms — Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Threads, Bluesky, Pinterest, Mastodon, and Google Business — with no per-network pricing.
Scheduling & publishing
SocialKit is a scheduling-first tool: unlimited scheduled posts on every plan, a visual calendar, best-time auto-posting, per-platform customization, first-comment scheduling, and native thread posting on X, Threads, Bluesky, and Mastodon.
Metricool handles planning and publishing well too — its planner and calendar are central to the product, and paid plans offer unlimited publishing under a Fair Use Policy. The free plan caps publishing at 20 posts per month across one brand, which a daily poster exhausts in under three weeks. Several publishing details — best-time recommendations, first-comment scheduling, post templates — are not itemized on Metricool’s pricing page (as of June 2026), so check the live product if they matter to you.
Analytics: where Metricool genuinely shines
Honesty first: analytics is Metricool’s home turf. It offers in-depth reporting across organic and paid, competitor tracking (up to 100 profiles on Starter), customizable report templates, PDF/PPT exports, and a Looker Studio connector on Advanced. If your week revolves around client reporting and cross-channel dashboards, Metricool earns its reputation here.
SocialKit includes analytics on every plan — enough to know what is working, when to post, and how accounts are growing — but it does not try to be a business-intelligence suite. The trade-off is focus: SocialKit puts its depth into publishing to 11 platforms quickly, with analytics in service of that, rather than the other way around. Note one wrinkle: on Metricool, full X (Twitter) analytics is reserved for the Advanced tier.
Pricing & value: sticker price vs working price
SocialKit Solo is €29/month flat (€17.40/month billed annually) and includes 15 social accounts across all 11 platforms, unlimited scheduled posts, analytics, AI on every plan, and API + webhooks.
Metricool Starter lists from €16/month for 5 brands (as of June 2026) — close to SocialKit’s annual price on paper. But the working price moves: X costs +$5/month per account, listed prices exclude VAT, and the features teams actually upgrade for — approval workflow, client management, full X analytics, and API access — live on Advanced from €43/month. Metricool’s free plan is genuinely free, though limited: 1 brand, 20 posts per month, and no LinkedIn or X.
If you need one brand, light posting, and deep free analytics, Metricool’s free tier is a fair deal. If you need to publish broadly and predictably, SocialKit’s flat EUR plan keeps the price you saw as the price you pay.
Collaboration, API & trial terms
On Metricool, team and client management, the approval workflow, role management, and the Metricool API (Zapier, Make, MCP) arrive with the Advanced plan, listed from €43/month before VAT (as of June 2026). On SocialKit, the Team plan is a flat €49/month (€29.40/month billed annually) with 30 social accounts, 2 seats (extra teammates €2 each, extra accounts €4 each), an approval flow, and comments on posts — and API + webhooks ship on every plan, including Solo at €29/month.
Trial terms differ too. Metricool’s on-ramp is its free plan; a full-feature trial of paid tiers is not listed on its pricing page (as of June 2026). SocialKit gives you the whole product for 7 days — €0.00 due today, cancel anytime — plus a 7-day money-back guarantee after billing.
Pricing face-off: SocialKit vs Metricool
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
SocialKit Solo
billed annually · €29/month billed monthly
- 15 social accounts across all 11 platforms
- Unlimited scheduled posts
- AI on every plan
- API + webhooks on every plan
- 7-day free trial + 7-day money-back guarantee
€0.00 due today · cancel anytime · 7-day money-back guarantee
Metricool Starter
Listed prices exclude VAT; 10 brands lists at €29/month. X (Twitter) is +$5/month per account on every tier. Approvals, client management, and API require Advanced from €43/month. As of June 2026.
- Per-brand tiers — 5 brands on Starter, more brands cost more
- X (Twitter) add-on: +$5/month per account; excluded from the free plan
- Free plan: 1 brand, 20 posts/month, no LinkedIn or X
- Listed prices exclude VAT
- Approvals, client management & API gated to Advanced (from €43/mo)
Need approvals, team roles, and API access? Metricool lists those on Advanced from €43/month before VAT, while SocialKit Team is €29.40/month billed annually — roughly €160+ saved per year, with X and Mastodon included instead of added on.
Pricing as of June 2026. Metricool prices are taken from their public pricing page and may change. Full SocialKit plan details on our pricing page.
Migration
Switching from Metricool is easy
No migrations team, no downtime — most people are fully moved over within the free trial.
- 1
Start your SocialKit trial — 7 days, €0.00 due today, no commitment.
- 2
Connect your social accounts. SocialKit uses official APIs for all 11 platforms — including X and Mastodon, with no add-on fees.
- 3
Recreate your posting schedule in the calendar and copy any upcoming posts from Metricool’s planner into SocialKit — drafts and templates make this quick.
- 4
Run both tools side by side during the trial if you like (Metricool’s free plan makes that easy), then downgrade or cancel Metricool once you are confident.
Without SocialKit
- X (Twitter) billed at +$5/month per account on every tier
- VAT added on top of the listed EUR prices
- Approvals, client management & API require the €43/mo Advanced tier
- No Mastodon publishing
With SocialKit
- All 11 platforms included — Mastodon and X, no add-ons
- One flat EUR plan with no per-network pricing
- API + webhooks on every plan for your automations
- 7-day trial plus a 7-day money-back guarantee
€0.00 due today · cancel anytime · 7-day money-back guarantee
Which is right for you?
An honest answer: it depends on how you work. Here's the short version.
Choose SocialKit if…
- You publish to many networks — including Mastodon — and want them all included
- You refuse to pay a per-account add-on just to post to X
- You want API + webhooks without buying a €43/month tier
- You want to try the full product free for 7 days, with a money-back guarantee
Stick with Metricool if…
- Deep analytics, competitor tracking, and client reports are the core of your job
- You manage one brand with light posting — the free plan may be all you need
- You also run paid ads and want organic + ads reporting in one dashboard
What people who switched say
After spending 3 weeks comparing social media scheduling tools, socialk.it emerged as the best option. It surpasses Hootsuite and Buffer in value, cost, and exceptional customer support.
I love its pricing the most, it gives really good value for money. It's significantly lower cost than the big name alternatives with fewer restrictions on the qty of accounts/staff.
FAQ
SocialKit vs Metricool: frequently asked questions
Still weighing it up? These are the answers people look for before they switch.
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Try the Metricool alternative that keeps pricing simple
Post to all 11 platforms from one calendar. Try SocialKit free for 7 days and see if it fits your workflow before you pay a cent.
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