Alternatives

6 Best Metricool Alternatives in 2026 (Tested Comparison)

Metricool earns its reputation: for the price, its analytics — competitor tracking, ads and web stats in one dashboard, exportable reports — are genuinely best-in-class, and the free plan (1 brand, 20 posts/month) is real. The catch is the working price versus the sticker: X (Twitter) costs an extra $5/month per account on every tier and is excluded from the free plan along with LinkedIn, listed prices exclude VAT, Mastodon is not supported, and approvals plus API access wait on the Advanced tier from €43/month (as of June 2026). If that gap between the advertised number and your invoice is why you are here, this list compares the strongest alternatives honestly — every fact taken from each vendor’s public pricing page as of June 2026.

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Why people look beyond Metricool

X (Twitter) is a paid add-on — and the free plan excludes it

On Metricool, connecting X costs +$5/month per account on every paid tier, and the free plan excludes X entirely — LinkedIn too (as of June 2026). If either network matters to your strategy, the advertised price is not the price you pay, and the “free” plan cannot cover your actual channel list.

VAT on top, features gated by tier — the sticker price moves

Metricool’s pricing page states that listed prices exclude applicable VAT, so EU buyers pay more than the headline. The features teams usually upgrade for — approval workflow, client management, full X analytics, and the Metricool API — live on the Advanced plan from €43/month before VAT (as of June 2026). Starter at €16/month is real, but it is rarely the number that ends up on the invoice.

No Mastodon, capped free publishing — and an analytics-first weight

Mastodon is absent from Metricool’s published platform list, the free plan caps publishing at 20 posts per month, and no full-feature trial of the paid tiers is listed — the on-ramp is the limited free plan (as of June 2026). Some users also report on Trustpilot and G2 that social accounts occasionally disconnect and need re-authentication, and that support can be slow on billing issues. If you mainly need to publish widely, you are navigating a reporting suite to do it.

#1 pick

1. SocialKit — best Metricool alternative overall

SocialKit is built for the exact reason most people outgrow Metricool: posting to many networks without the bill growing alongside. Every plan includes all 11 platforms — Instagram, TikTok, YouTube (incl. Shorts), Facebook, LinkedIn, X (Twitter), Threads, Bluesky, Pinterest, Mastodon, Google Business — with unlimited scheduled posts, analytics, ai on every plan, and api + webhooks on every plan. Solo is €29/month flat (€17.40/month billed annually) with 15 social accounts; the trial is 7 days with €0.00 due today, backed by a 7-day money-back guarantee after billing.

Where it beats Metricool

  • You post to all 11 platforms — including Mastodon, which Metricool does not support
  • You want X (Twitter) and LinkedIn included, not billed as add-ons or cut from the free tier
  • You want a real 7-day full-feature trial plus a 7-day money-back guarantee
  • You want API + webhooks on the cheapest plan, not gated to a €43/month tier

Want the full feature-by-feature breakdown? Read SocialKit vs Metricool

SocialKit at a glance

  • All 11 platforms on every plan
  • From €17.40/month billed annually (€29 monthly)
  • All 11 platforms included — no per-network pricing
  • 7-day free trial + 7-day money-back guarantee
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More Metricool alternatives worth a look

Each of these earns its spot for a specific kind of user. Facts come from each vendor's public pricing page, as of June 2026.

2. Iconosquare

Agencies and brands that need deep, white-label social analytics

Iconosquare is the like-for-like pick: another analytics-first European platform, with depth that genuinely rivals Metricool’s — multi-year data retention, competitor benchmarking, and white-label client reports — plus a free plan (2 profiles) and a 14-day no-card trial. The differences to weigh: every paid tier from Launch (€33/month billed yearly) to Excel (€116/month) includes just 5 social profiles, Launch caps publishing at 100 posts per month, it covers 8 networks with no Bluesky, Mastodon, or Google Business, and the quoted prices are annual-billing rates — month-to-month costs more (as of June 2026).

Entry price
€33/month billed yearly (Launch)
Platforms (of our 11)
8 of 11
Free trial
14 days, no card required + free plan
SocialKit vs IconosquareSee Iconosquare's pricing

3. Buffer

Solo users with 1–3 channels who want a free plan

Buffer is the publishing-first counterweight. It covers all 11 major platforms — including Mastodon, which Metricool lacks, and X with no add-on fee — its free plan (3 channels, free forever) is one of the most generous around, and the product is famously simple. The honest math: paid plans bill per channel at $5/month each on Essentials and $10/month on Team, so all 11 networks list at roughly $55/month, approvals require the Team rate, and no money-back guarantee is listed (as of June 2026). Its analytics are solid but nowhere near Metricool’s reporting depth.

Entry price
$5/month per channel (Essentials)
Platforms (of our 11)
All 11
Free trial
14 days (paid plans) + free plan
SocialKit vs BufferSee Buffer's pricing

4. Later

Instagram-first visual planning and influencer campaigns

Later is the pick for Instagram-first visual brands. Its drag-and-drop grid preview is still the best in the business, best-time recommendations are built in, and its influencer-marketing platform is something neither Metricool nor SocialKit offers. Two things must be said plainly, though: Later cannot post to X at all — it ended support in August 2025 — and it covers neither Bluesky, Mastodon, nor Google Business. Starter lists at $25/month ($18.75/month billed annually) with a 30-posts-per-profile monthly cap, 5 AI credits, and no free plan (as of June 2026).

Entry price
$25/month (Starter, 1 social set)
Platforms (of our 11)
7 of 11
Free trial
14 days (no free plan)
SocialKit vs LaterSee Later's pricing

5. SocialPilot

Agencies that need white-label and client seats on Premium and up

SocialPilot is the affordable workhorse for multi-account publishing. Essentials lists at $20/month for 5 social accounts (about $17/month billed annually), X is included with no add-on, bulk scheduling is a core feature, AI Pilot credits ship on every plan, and the 14-day trial needs no card (as of June 2026). The caveats matter for an analytics-led switcher: users report on G2 and Capterra that reporting on lower tiers feels basic, advanced analytics is listed from the $100/month Premium plan, and Mastodon is not supported.

Entry price
Listed at $20/month (Essentials, 5 accounts)
Platforms (of our 11)
10 of 11
Free trial
14 days — no card required
SocialKit vs SocialPilotSee SocialPilot's pricing

6. Vista Social

Mid-size teams & agencies that want inbox, listening & advocacy in one suite

Vista Social is the team-suite pick: the entry Professional plan lists at $79/month (about $63/month billed annually) and bundles 15 social profiles with 3 user seats, plus a social inbox, review monitoring, and basic reporting across social, post, and web analytics on every plan — with Snapchat and Reddit coverage on top (as of June 2026). The asterisks echo the problem you are leaving: X (Twitter) is listed as a +$29/month paid add-on — steeper than Metricool’s $5 — Mastodon is missing, full listening costs $75/month extra, and there is no solo tier below the $79 bundle.

Entry price
$79/month (Professional)
Platforms (of our 11)
10 of 11
Free trial
14 days, no card required
SocialKit vs Vista SocialSee Vista Social's pricing

Top Metricool alternatives, side by side

The top four picks at a glance. Pricing and feature availability as of June 2026.

Quick comparison of the top Metricool alternatives: SocialKit, Iconosquare, Buffer, Later — as of June 2026
FeatureSocialKitIconosquareBufferLater
Platforms supportedAll 118 of 11All 117 of 11
Entry price€29/mo flat (€17.40/mo billed annually)€33/mo billed yearly (Launch)Free plan: 2 profiles, 10 posts/mo per profile. Month-to-month rates are higher$5/mo per channel (Essentials)Free plan: up to 3 channels$25/mo (Starter, 1 social set)Lists at $18.75/mo billed annually (June 2026)
Free trial7 days — €0.00 due today14 days, no card required + free plan14 days (paid plans) + free plan14 days (no free plan)
StandoutPosting to many platforms on one flat EUR planAgencies and brands that need deep, white-label social analyticsSolo users with 1–3 channels who want a free planInstagram-first visual planning and influencer campaigns

Competitor pricing as of June 2026, per each vendor's public pricing page (linked in the sections above) — prices may change. SocialKit facts per our own pricing page.

How to choose

Picking the right Metricool alternative

There is no single best tool — there is a best tool for your channel count, feature needs, and budget. Work through these checks.

Decide whether analytics or publishing leads

Metricool and Iconosquare are reporting suites with schedulers attached; Buffer, Later, SocialPilot, and SocialKit are publishers with analytics attached. If client reports and benchmarking are your deliverable, stay analytics-first and compare data retention and export options. If your week revolves around getting posts out to many networks, pick publishing-first — SocialKit includes unlimited scheduled posts and analytics on every plan, with the reporting in service of publishing rather than the other way around.

Add up the working price, not the sticker

This category hides cost in add-ons: X is +$5/account on Metricool and +$29/month on Vista Social, Buffer bills $5–10 per channel, Iconosquare quotes annual-billing rates with month-to-month higher, and Metricool’s prices exclude VAT (all as of June 2026). Write down your real channel list and team size, then price that configuration on each tool. Flat plans — SocialKit Solo is €29/month (€17.40/month billed annually) with all 11 platforms and no per-network pricing — are the only ones where the sticker survives contact with your setup.

Check the networks that get dropped

Coverage varies more than the marketing suggests. Mastodon: only Buffer and SocialKit on this list publish there. X: Later cannot post to it at all, and Metricool and Vista Social charge add-ons for it. Google Business: missing from Later and Iconosquare. If a network is in your plan — or might be next year — check the vendor’s own platform list before committing (all as of June 2026).

Use the free plans to test against real work

This corner of the market is generous with free tiers: Metricool’s own free plan, Buffer’s 3 free channels, and Iconosquare’s 2 free profiles all let you sit indefinitely. Use them as live testbeds — schedule a real week of content, pull one real report — before paying anyone. SocialKit skips the free plan in favor of a 7-day full-feature trial (€0.00 due today) plus a 7-day money-back guarantee after billing, so the evaluation covers everything, including X and LinkedIn.

FAQ

Metricool alternatives: frequently asked questions

The questions people ask before they switch — answered without the sales gloss.

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Keep comparing

SocialKit vs Metricool

The full head-to-head: every feature, platform, and price compared with Metricool.

Hootsuite vs Metricool

Hootsuite and Metricool overlap on the surface — both schedule posts and report on results — but they are built for very different buyers. Hootsuite is an enterprise social intelligence platform priced per seat, with listening and advocacy tooling and an entry plan listed at $99/month per user, no free plan included. Metricool is a Spanish analytics-first suite with per-brand tiers from a listed €16/month and a genuinely free plan — though X costs extra and listed prices exclude VAT. This page compares the two honestly — pricing, platforms, and features as of June 2026 — and shows where a third option, SocialKit, undercuts the gaps with flat EUR pricing.

Buffer vs Metricool

Buffer and Metricool court the same creators, small businesses, and agencies — from opposite directions. Buffer is a publishing-first workspace: clean, simple, covering all 11 major platforms with a free-forever plan and per-channel pricing. Metricool is an analytics-first suite: in-depth reporting, competitor tracking, and ads in one dashboard, sold in per-brand EUR tiers — with X as a paid add-on and VAT on top of the sticker price. This page compares the two honestly — platforms, pricing models, and team features as of June 2026 — and shows where a third option, SocialKit, beats them both on flat EUR pricing.

Best Publer alternatives

Publer is genuinely strong value at the small end: a free-forever plan, a $5/month base price, and the same 11-platform coverage as SocialKit — plus Telegram and WordPress on top. The catch is that the headline covers exactly one social account: each extra adds $4–7/month and each teammate $2–3/month, so typical configured setups are quoted around $12–21/month and all 11 networks list at roughly $41–45/month on Professional (as of June 2026). AI, analytics, and best-time posting also sit on the pricier Business tier. If you are recalculating that bill before every new account, this list compares the strongest alternatives honestly — every fact from each vendor’s public pricing page as of June 2026.

See Metricool pricing explainedAll alternatives guidesAll SocialKit comparisons