Google Business Profile post image size
1200 × 900px
Aspect ratio
4:3
Use 1200 × 900 px (4:3) for Google Business posts — the commonly recommended size that survives Search and Maps thumbnail crops.
Last verified June 2026
Google Business Profile posts appear directly in your Business Profile on Search and Maps — prime real estate for offers, updates, and events, shown to people already searching for what you do. Google’s official photo rules are general (JPG or PNG, 10 KB–5 MB); for post images specifically, 1200 × 900 px at 4:3 is the commonly recommended export, with a commonly cited minimum of 400 × 300 px. The catch is display: Google crops post thumbnails differently across surfaces, so composition matters as much as resolution.
| Variant | Dimensions | Ratio |
|---|---|---|
| Post image (recommended) | 1200 × 900 pxCommonly recommended size; Google publishes only general photo specs. | 4:3 |
| Minimum | 400 × 300 pxCommonly cited floor — below this, uploads get rejected or look soft. | 4:3 |
| Square crop check | 900 × 900 pxSome placements crop toward square — keep the subject inside the central square. | 1:1 |
Post thumbnails render small in the Business Profile carousel and get cropped toward square in some placements, so design center-weighted: the product, the offer, the dish belongs in the central square of the 4:3 frame. Skip fine-print text on the image entirely — it’s illegible at thumbnail size and the post’s text field carries the details anyway. One subject, tight framing, real photography.
Google’s photo guidelines favor authentic imagery that represents the actual business, and so do customers deciding between you and the competitor two results down. A sharp phone photo of your actual storefront, plate, or team beats polished stock every time in this context — searchers are verifying you’re real and current, not admiring design. Good light and a steady hand are the whole production budget.
Posts signal an active, open, attended business — and an Updates tab whose newest entry is eight months old quietly signals the opposite. A sustainable cadence (one post a week works for most local businesses) matters more than any single post’s performance. This is exactly the surface a scheduler earns its keep on: SocialKit publishes to Google Business Profile alongside your social channels, so the weekly update happens without a separate login.
Update posts carry general news, Offer posts add redemption dates and stand out visually, Event posts carry a date range. The structured types get richer display in Search — an Offer with a clear 4:3 product image and an end date consistently outperforms a generic update saying the same thing. Use the plainest post type only when nothing structured fits.
1200 × 900 px (4:3) is the commonly recommended export, with 400 × 300 px the commonly cited minimum. Files must be JPG or PNG between 10 KB and 5 MB per Google’s photo rules.
Google renders post thumbnails differently across Search, Maps, and mobile — some placements crop toward square. Keep the subject in the central square of your 4:3 image and every crop stays presentable.
Weekly is a solid baseline for most local businesses — enough to keep the profile visibly active in Search. Consistency beats bursts; scheduling posts in advance keeps the cadence honest.
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