Google Business Profile photos & video size
720 × 720px
Aspect ratio
1:1
Google’s official spec: photos at 720 × 720 px or larger, JPG or PNG, 10 KB–5 MB — and videos up to 30 seconds at 720p or higher.
Last verified June 2026
Beyond the logo and cover, your Business Profile carries a whole gallery — exterior, interior, products, team, and customer uploads — and these photos do quiet, heavy lifting: they’re often the first visual proof a searcher sees on Maps. Google’s official numbers are simple: JPG or PNG between 10 KB and 5 MB, recommended resolution 720 × 720 px, minimum 250 × 250 px. Larger uploads at natural camera ratios (4:3, 16:9) are welcome and downscale fine. Video joins the gallery too: up to 30 seconds, 75 MB, at 720p or higher.
| Variant | Dimensions | Ratio |
|---|---|---|
| Photos (official recommendation) | 720 × 720 px or largerGoogle’s recommended resolution; natural 4:3 or 16:9 camera shots work fine. | 1:1+ |
| Official minimum | 250 × 250 pxBelow this, uploads are rejected. | — |
| Typical camera export | 1600 × 1200 pxComfortably inside the 5 MB cap with sharp Maps rendering. | 4:3 |
| Video | 720p or higherOfficial spec: up to 30 seconds and 75 MB. | 16:9 |
Gallery photos get cropped to squares and varied tiles in Maps grids, so center the subject and avoid edge-dependent compositions. More important than any crop rule is Google’s authenticity standard: photos should show the actual business as customers will find it — heavy filters, watermarks, stocky perfection, and text overlays work against you, both in Google’s quality screening and in a searcher’s trust.
People look for specific answers in the gallery: what the place looks like from the street (will I find it?), the interior (what’s the vibe?), the products or food (what do I get?), and the team (who am I dealing with?). Aim for genuine coverage of each — a profile with 20 well-lit photos across those categories out-converts one with 50 near-identical product shots.
Photo recency is visible — Google can show when photos were added, and a gallery frozen in 2023 undercuts an otherwise active profile. Fold a quick photo pass into your routine: a few new shots a month, taken during normal operations, keeps the gallery current. The 30-second video slot is underused by most local businesses, which makes a simple walkthrough clip an easy way to stand out.
Google’s guidelines explicitly favor accurate, unaltered photos, and Maps users have well-tuned radar for misleading imagery. Natural daylight, a wiped lens, and a straight horizon beat any filter. Export at the camera’s native resolution — modern phone photos land well inside the 5 MB cap — and let Google handle the downscaling.
Google officially recommends 720 × 720 px or larger, in JPG or PNG between 10 KB and 5 MB (minimum 250 × 250 px). Natural camera ratios like 4:3 work fine — sharpness and authenticity matter more than exact shape.
Yes — Google’s official spec allows videos up to 30 seconds long, up to 75 MB, at 720p or higher. A short walkthrough or service clip is an easy differentiator most local profiles still lack.
Only if they violate Google’s content policies (wrong business, inappropriate content) — being unflattering isn’t grounds. The practical counter is volume: keep adding quality photos of your own so customer shots make up a smaller share of the gallery.
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