Google Business Profile logo size
720 × 720px
Aspect ratio
1:1
Upload your Google Business logo at 720 × 720 px (1:1) — Google’s recommended photo resolution, rendered tiny across Search and Maps.
Last verified June 2026
The logo identifies your business when it interacts on Google — beside the profile, on posts, and next to your replies to reviews. Google’s official photo specs recommend 720 × 720 px (with 250 × 250 the minimum, JPG or PNG, 10 KB–5 MB), and the logo slot wants a 1:1 square. The design challenge is scale: this image frequently renders at badge size, smaller than a fingertip, often inside a circular mask — a tiny stage your full wordmark was never designed for.
| Variant | Dimensions | Ratio |
|---|---|---|
| Logo (recommended) | 720 × 720 pxGoogle’s recommended photo resolution; the logo slot is square. | 1:1 |
| Official minimum | 250 × 250 pxGoogle’s published floor for profile photos. | 1:1 |
| Typical rendering | ~40–80 pxBadge-size next to posts and review replies — design for this. | 1:1 |
Assume a circular mask: several Google surfaces round the logo, so the corners of your square are unreliable. Center the mark with at least 12–15% padding on every side, on a solid background — transparency renders inconsistently, usually as white. If your primary logo is a horizontal wordmark, don’t shrink it to fit; use your icon, monogram, or a stacked variant built for square spaces.
The Google Business logo plays the same role as your Instagram or Facebook avatar — a tiny circular identifier — and should usually be the same file. One square master (icon-on-solid-color, centered, padded) deployed identically across Google, social platforms, and review sites builds recognition every place a customer encounters you, and saves redesigning the wheel per platform.
The logo is the small identity badge; the cover is the big scene-setting photograph. Putting the storefront photo in the logo slot produces an unreadable smudge at badge size, and putting the logo in the cover slot wastes your largest visual surface on something the logo slot already handles. Fill both, distinctly, and the profile reads as professionally managed.
After uploading, search your own business name and look at the result on a phone: the logo beside your review replies and posts is the rendering that matters. If it reads as a colored blob, increase contrast and simplify — a two-tone icon nearly always beats a detailed emblem at this scale. Re-check after any rebrand.
720 × 720 px square — Google’s recommended photo resolution — in JPG or PNG between 10 KB and 5 MB. The minimum is 250 × 250 px, but the larger upload stays sharper.
Some Google surfaces crop the logo to a circle, clipping anything near the square’s corners. Center the mark with 12–15% padding on every side and the circular crop becomes harmless.
Yes — they serve different jobs. The logo is your small identity badge (icon or monogram on a solid field); the cover is a large photograph of the real business. Set both for a complete profile.
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