Pinterest gives pin descriptions 500 characters and titles 100 — but surfaces only a fraction of each in feeds and search. Count your description, title, or bio below and make sure the keywords sit in the visible part.
0 / 500 characters · 0 words
500 characters left
| Field | Limit |
|---|---|
| Pin description | 500 charactersOnly roughly the first 50–60 characters surface in feeds before truncation. |
| Pin title | 100 charactersAround 40 characters typically display in feeds. |
| Board name | 50 characters |
| Board description | 500 characters |
| Profile bio | 160 characters |
| Hashtags | up to 20Pinterest has de-emphasized hashtags; descriptions rank via keywords, not tags. |
Guide
Pinterest behaves less like a social feed and more like a visual search engine, and its character limits reflect that. Pin descriptions hold 500 characters, but feeds show only about the first 50–60 before truncating; titles hold 100 but display around 40. The hidden text is not wasted, though — Pinterest’s search reads the full description when ranking pins, so the structure that works is: searchable phrase up front for humans, supporting keywords behind the fold for the index.
Use the field selector above to draft each element against its own limit rather than guessing which box you are filling.
Treat the description like a product page snippet: one natural sentence containing your primary keyword, then a second sentence of context, then related terms woven in plainly. Keyword-stuffed descriptions read badly in the visible 50–60 characters — the only part most pinners see — and Pinterest’s guidance consistently favors natural language.
Hashtags are largely vestigial here: Pinterest accepts up to 20 but has de-emphasized them for years, and they spend characters your keywords could use. The “exclude hashtags” toggle shows what your description weighs without them — often a sign you can drop them entirely.
Pin titles cap at 100 characters with roughly 40 visible, so front-load the noun people search for (“Small balcony garden ideas” beats “Ideas you’ll love for your balcony”). Board names (50 characters) are searchable too — name boards like queries, not inside jokes.
Pinterest content compounds: pins surface in search for months or years, which makes consistent publishing more valuable than viral timing. That is exactly the workload schedulers exist for — SocialKit queues pins alongside your other ten networks, with each platform’s limits checked at compose time, so your descriptions never get clipped mid-keyword.
500 characters. Feeds surface only about the first 50–60 characters, but Pinterest search reads the full text — front-load keywords and use the rest for supporting context.
100 characters, of which roughly 40 display in feeds. Put the primary search term at the very start of the title.
Pinterest allows up to 20 but has de-emphasized hashtags — pins rank through keywords in titles and descriptions. Most current guidance suggests few or none.
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