Iconosquare is an analytics-first social media platform where reporting comes before scheduling. Paid plans are quoted at annual-billing rates from a listed €33/month (Launch), with a free plan and a 14-day no-card trial. Here is what each tier includes, where the costs hide, and who it fits — as listed on Iconosquare’s pricing page, June 2026.
Quick answer
Iconosquare lists at €33/month (Launch, billed yearly) for 5 social profiles, 1 user, and 100 posts/month — month-to-month costs more (as of June 2026). Pricing scales on seats and data depth, not profiles: every paid tier caps at 5 profiles, extra users add €16/month each. There is a free plan and a 14-day no-card trial.
| Plan | Billed monthly | Billed annually | Key limits |
|---|---|---|---|
| Free | €0 | €0 | 2 social profiles · 1 user · 10 posts/month per profile · basic analytics — a genuine option for very light use |
| Launch | Higher (not listed) | €33/month billed yearly | 5 social profiles · 1 user · 100 posts/month · AI captions · best-time posting · 1 year of analytics data retention |
| Scale | Higher (not listed) | €69/month billed yearly | 5 social profiles · 3 users (+€16/mo each extra) · unlimited posts · approval workflows · 2 years of data retention |
| Excel | Higher (not listed) | €116/month billed yearly | 5 social profiles · 6 users (+€16/mo each extra) · unlimited posts · API access · white-label reports · unlimited retention · dedicated CSM |
Iconosquare displays EUR prices based on annual billing — month-to-month rates are higher (the exact monthly figure is not shown on the comparison we audited, so confirm it on the live page). Every paid tier — Launch through Excel — includes the same 5 social profiles; larger counts require a custom plan. There is a free plan (2 profiles, 10 posts/month each) and a 14-day free trial with no card required. No money-back guarantee is listed (as of June 2026).
Prices as listed on Iconosquare’s site, June 2026. Prices may change — see Iconosquare's current pricing page.
Hidden costs
Iconosquare scales on users and data depth, not profiles. Launch (€33/month), Scale (€69/month), and Excel (€116/month), all billed yearly as of June 2026, each include just 5 social profiles. Tripling your spend buys more seats, longer data retention, and white-label reports — but not one extra profile until you negotiate a custom plan. Anyone managing many accounts hits this ceiling fast.
Launch is a single-user plan; Scale includes 3 users and Excel 6, with every additional teammate beyond that adding €16/month (as of June 2026). A 5-person team on Scale is the 3 included seats plus 2 extras — about €69 + 2 × €16 = €101/month, computed from list price, before annual commitment. Seat-priced tools get expensive as the team grows.
The €33/month Launch plan caps publishing at 100 posts per month; unlimited scheduling only arrives at Scale (€69/month, billed yearly, as of June 2026). For a publishing-led workflow that is a low ceiling at the entry price — and reviewers note the content-creation tooling trails dedicated schedulers, citing missing pieces like AI image generation and visual bulk scheduling (a consistent third-party theme worth verifying against the current feature set).
Approval workflows start at Scale (€69/month) and API access is reserved for the top Excel plan (€116/month), which also bundles white-label reports, unlimited data retention, and a dedicated CSM (as of June 2026). If you need either capability, the entry price is not your real price — you are buying a higher tier to unlock one feature.
The monthly figures Iconosquare displays are annual-billing rates — pay month-to-month and you pay more, so the “€33” is a committed-annual number. No money-back guarantee is listed on the pricing page (as of June 2026). Below the Excel tier’s dedicated CSM, users report on review sites that support is email-led and can be slow to resolve issues.
| Channels | Iconosquare | SocialKit |
|---|---|---|
| 3 channels | Lists at €33/month on Launch (billed yearly, 1 user)Launch caps posts at 100/mo; month-to-month costs more (June 2026) | Solo: €29/month flat (€17.40/month billed annually) |
| 5 channels | Lists at €33/month on Launch — its 5-profile ceilingScale (€69/mo) and Excel (€116/mo) carry the same 5-profile cap | Solo: €29/month flat — same plan, 15 accounts included |
| 10 channels | More than 5 profiles requires a custom plan — no listed priceEvery paid tier caps at 5 profiles; extra users add €16/mo each | Solo: €29/month flat — same plan, 15 accounts included |
Iconosquare costs are derived from the rates published on their public pricing page as of June 2026 and may change. SocialKit Solo includes 15 social accounts across all 11 platforms at one flat price.
Honest take
Iconosquare is worth it for the buyer it was built for: agencies and multi-location brands whose deliverable is analytics. The depth is genuinely category-leading — multi-year data retention, competitor benchmarking, and white-label client reports that go beyond what most schedulers, SocialKit included, attempt. If you sell reporting to clients and will live in the dashboards, €69–€116/month buys a serious tool, and the free plan plus 14-day no-card trial let you evaluate slowly.
The math turns when publishing is the job. Every paid tier caps at 5 profiles, Launch caps posts at 100/month, unlimited scheduling and approvals start at Scale, API hides behind the €116 Excel plan, and extra seats add €16/month each. Reporting-led agency: worth the price. Multi-account publisher who mainly needs to get posts out fast: count your profiles and seats first.
If you landed here because Iconosquare’s 5-profile cap or seat math does not fit, SocialKit attacks exactly those line items. Every plan covers all 11 platforms — including Bluesky, Mastodon, and Google Business, the three Iconosquare does not support — with no per-network pricing. Solo is €29/month (€17.40/month billed annually) with 15 social accounts and unlimited scheduled posts: three times Iconosquare Launch’s 5 profiles and well past its 100-post cap, for less money. AI is on every plan (metered credits, not unlimited), and API + webhooks ship on Solo — no €116 Excel plan required.
The team math widens the gap. SocialKit Team is a flat €49/month (€29.40/month billed annually) with 30 social accounts, 2 seats, and approval workflows included — the feature Iconosquare reserves for Scale — with extra accounts at €4 and extra teammates at €2 each, not €16-per-user. Honest caveat: if your deliverable is deep analytics, competitor benchmarking, or white-label client reports, Iconosquare’s reporting depth stays the better tool and SocialKit does not try to match it. For everyone else, the trial is 7 days, €0.00 due today, with a 7-day money-back guarantee.
billed annually · €29/month billed monthly
€0.00 due today · cancel anytime · 7-day money-back guarantee
Full plan details on our pricing page.
FAQ
Still weighing it up? These are the answers people look for before they switch.
€0.00 due today · cancel anytime · 7-day money-back guarantee
The full head-to-head: every feature, platform, and price compared with Iconosquare.
Best Iconosquare alternativesIconosquare’s analytics genuinely lead this category — multi-year data retention, competitor benchmarking, and white-label reports at a depth most schedulers do not attempt. The switching pressure comes from everything around that strength: every paid tier from Launch (€33/month) to Excel (€116/month, both billed yearly) includes just 5 social profiles, the Launch plan caps publishing at 100 posts per month, extra seats cost €16/month, and Bluesky, Mastodon, and Google Business are not supported at all (as of June 2026). If you need a publishing-first tool, more profiles, or wider platform coverage, this list compares the strongest alternatives honestly. All facts come from each vendor’s public pricing page as of June 2026.
Iconosquare reviewsWhat real users praise and complain about in Iconosquare — pulled from verified reviews.
Statusbrew pricing explainedStatusbrew lists at $69/month for Lite (billed annually; $89 monthly), covering 1 user and 5 social profiles. It bills per user and per profile, so growth means a tier jump: Standard $129 (10 profiles), Premium $229 (15 profiles). There is no free plan — a 14-day no-card trial only. Approvals start on the $229 Premium tier (as listed, June 2026).