Planoly pioneered visual Instagram grid planning and now prices by “social set” — a bundle of up to eight channels — plus per-user seats. Paid plans start at a listed $14/month for Starter, billed annually. Here is what each tier actually includes, where the per-set and per-seat add-ons hide, and who the price genuinely makes sense for. Every figure below was verified on planoly.com/pricing in a real browser on June 10, 2026.
Quick answer
Planoly’s Starter lists at $14/month billed annually ($16/month monthly, per its help center) for 1 user and 1 eight-channel “social set” — but Starter cannot buy add-on sets or seats. A second brand or teammate forces an upgrade to Growth at $24/month. There is a free mobile tier (10 uploads/month) and a 14-day trial (verified June 10, 2026).
| Plan | Billed monthly | Billed annually | Key limits |
|---|---|---|---|
| Free (mobile) | $0 | $0 | Mobile app only · capped at 10 uploads/month · free Link in Bio · includes a 14-day trial of the paid plans |
| Starter | $16/month | $14/month | 1 user · 1 social set (up to 8 channels) · unlimited uploads · Instagram DM automation · no add-on sets or seats available — must upgrade to add a brand or teammate |
| Growth | $28/month | $24/month | 2 users · 2 social sets · unlimited uploads · extra social sets $10/month each · extra users $5/month each |
| Pro | $55/month | $47/month | 6 users · 6 social sets · unlimited uploads · extra social sets $8/month each · extra users $3/month each |
Planoly displays USD prices; the figures it shows on the pricing page are the annual-billing per-month prices ($14/$24/$47), and the monthly-billing prices ($16/$28/$55) come from its help center — a billing toggle appears but renders a single price set either way (verified June 10, 2026). All paid plans now include unlimited uploads; the free mobile tier is capped at 10 uploads/month. Every paid plan includes a 14-day free trial. No money-back guarantee is mentioned.
Prices verified June 10, 2026 from Planoly’s public pricing page. Prices may change — see Planoly's current pricing page.
Hidden costs
Starter lists at $14/month billed annually ($16/month monthly) for exactly 1 user and 1 social set, and Planoly’s pricing page is explicit that it cannot buy add-on sets or seats: “Upgrade to Growth Plan to add additional social sets or users” (verified June 10, 2026). The moment you run a second brand, a client, or add a teammate, your real entry price is Growth at $24/month billed annually, not $14.
Past Starter, Planoly prices by social set: Growth includes 2 sets and lists extra sets at $10/month each; Pro includes 6 sets and lists extras at $8/month each (verified June 10, 2026). An agency juggling, say, four brands on Growth is $24 + 2 × $10 = $44/month billed annually (computed from list price) — and that is before extra seats.
Seats are billed separately from sets. Growth includes 2 users and lists additional users at $5/month each; Pro includes 6 and lists extras at $3/month each (verified June 10, 2026). A growing team pays per set AND per seat, every month — two escalators on one bill rather than the flat-plan model some rivals use.
Planoly’s own social-set definition and product page confirm no support for Bluesky, Mastodon, or Google Business Profile (verified June 10, 2026). There is no add-on or higher tier that unlocks them — if your audience lives on those networks, no Planoly plan reaches them.
Planoly’s product page states it auto-publishes to Instagram, TikTok, LinkedIn, Facebook, Pinterest, YouTube, and Threads, while X (Twitter) and Amazon work via scheduled reminders — the app pings you and you post manually (first-party, June 2026). Beyond that, users report on G2 and Capterra that Instagram connections occasionally drop and that analytics “could be more comprehensive.” You are paying for a publishing tool that hands two of its channels back to you.
| Channels | Planoly | SocialKit |
|---|---|---|
| 1 channels | Starter lists at $14/month billed annually (1 social set, 1 user)Starter cannot buy add-on sets or users; a second brand forces an upgrade to Growth (per planoly.com/pricing, June 10, 2026) | Solo: €29/month flat (€17.40/month billed annually) — 15 accounts |
| 3 channels | Growth lists at $24/month + 1 extra set $10 = ≈ $34/month billed annually (3 social sets)Growth includes 2 sets; the 3rd is an add-on at $10/month (computed from list price, June 10, 2026) | Solo: €29/month flat — same plan, 15 accounts across all 11 platforms |
| 6 channels | Pro lists at $47/month billed annually (6 social sets, 6 users)Extra sets beyond 6 add $8/month each on Pro (per planoly.com/pricing, June 10, 2026) | Solo: €29/month flat — 15 accounts, or Team €49/month for 30 |
Planoly costs are derived from the rates published on their public pricing page as of June 2026 and may change. SocialKit Solo includes 15 social accounts across all 11 platforms at one flat price.
Honest take
Planoly is worth it for the creator it was built for: someone whose single most important workflow is how an Instagram or Pinterest feed looks as a whole. It invented grid planning, and the drag-and-drop visual preview is still genuinely best-in-class — rearrange posts until the aesthetic is right before anything goes live. For one brand, on the seven channels Planoly auto-publishes to, plus a mobile-first planning habit, Starter’s $14 sticker is a clean, cheap entry. Amazon planning is a real plus SocialKit does not match.
The math turns the moment you scale or diversify. A second brand forces an upgrade off Starter; sets and seats both add per-unit fees; and X, Amazon, Bluesky, Mastodon, and Google Business are either manual or absent. If you treat social as one beautiful Instagram feed, worth it. If you treat it as many channels that each need real auto-publishing, count the sets and seats first.
If you landed here doing social-set math, SocialKit removes the per-set and per-seat escalators entirely. Every plan covers all 11 platforms — Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Threads, Bluesky, Pinterest, Mastodon, and Google Business — at a flat EUR price, with no per-network pricing. Solo is €29/month (€17.40/month billed annually) with 15 social accounts you can mix however you like across all 11 platforms: three Instagram handles, a Bluesky account, a Google Business profile — no set boundaries and no forced upgrade to add a profile. SocialKit also auto-publishes to X natively, threads included, where Planoly only sends a reminder.
The team math widens the gap: SocialKit’s Team plan is a flat €49/month (€29.40/month billed annually) with 30 social accounts and 2 seats, extra accounts €4 each and extra teammates €2 each — flat units instead of stacked set-plus-seat fees. API + webhooks and AI come on every plan, including Solo (AI is metered credits, not unlimited). Honest caveat: if your whole job is previewing a pixel-perfect Instagram or Pinterest grid, or you plan Amazon storefront content, Planoly stays the better fit. For everyone publishing widely, the trial is 7 days, €0.00 due today, with a 7-day money-back guarantee.
billed annually · €29/month billed monthly
€0.00 due today · cancel anytime · 7-day money-back guarantee
Full plan details on our pricing page.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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The full head-to-head: every feature, platform, and price compared with Planoly.
Best Planoly alternativesPlanoly invented Instagram grid planning, and previewing exactly how a feed will look is still its superpower. But its Starter plan covers 1 user and 1 “social set” with no add-ons available — adding a brand or a teammate means upgrading to Growth — its own product page says X and Amazon publish only via manual reminders, and three networks — Bluesky, Mastodon, and Google Business — are missing entirely (as of June 2026). If any of that is why you are shopping around, this list compares the strongest alternatives honestly: real costs, real platform coverage, and who each tool actually fits. All facts come from each vendor’s public pricing pages as of June 2026.
Planoly reviewsWhat real users praise and complain about in Planoly — pulled from verified reviews.
Later vs PlanolyLater and Planoly are the two best-known visual-first social media planners — both built their names on Instagram grid planning, and both are aimed at creators rather than enterprises. Later is the bigger platform, increasingly focused on influencer marketing since its Mavely merger, with its scheduling product listed from $25/month. Planoly is the original grid-planning tool: leaner, creator-flavored, and cheaper to start, listed at $14/month billed annually ($16/month on monthly billing, per its help center) as of June 2026. This page compares the two honestly — platforms, post caps, and pricing — and shows where a third option, SocialKit, out-publishes them both on one flat EUR plan.
Planoly vs TailwindPlanoly and Tailwind are both visual-first planners with deep creator roots — and they overlap far less than their reputations suggest. Planoly is the original Instagram grid planner, now auto-publishing to seven channels with reminder-based slots for X and Amazon, listed from $14/month billed annually. Tailwind is a Pinterest growth machine — a Pinterest developer partner since 2012 — that publishes to just Pinterest, Instagram, and Facebook, with monthly post quotas and AI credits metering every plan. This page compares the two honestly — platforms, quotas, and pricing as of June 2026 — and shows where a third option, SocialKit, out-publishes them both on one flat EUR plan.