Loomly is a collaboration-friendly content calendar known for approval workflows — and, since the Bending Spoons acquisition in January 2025, for a slimmed-down two-tier price list. Plans start at a listed $65/month ($49/month billed yearly) for the Starter tier, with no free plan and a steep jump to the next tier. Here is what each plan includes, where the costs hide, and who the price genuinely makes sense for. Figures are as listed on Loomly’s pricing page, June 2026.
Quick answer
Loomly Starter lists at $65/month, or $49/month billed yearly, for 12 social accounts and 3 users (as of June 2026). There is no free plan — just a free trial with no credit card (Loomly’s own pages list both 7 and 15 days). The only step up, Beyond, lists at $332/month billed monthly — there is no mid-tier in between.
| Plan | Billed monthly | Billed annually | Key limits |
|---|---|---|---|
| Starter | $65/month | $49/month billed yearly | 12 social accounts · 3 users · unlimited calendars · approval workflows · per-network post mockups · AI content & content ideas · analytics. No X (Twitter) or Mastodon publishing. |
| Beyond | $332/month | $249/month billed yearly | 60 social accounts · unlimited users · everything in Starter. The only step up from Starter — there is no mid-tier between the two. |
Loomly displays USD prices and lists only two paid tiers — Starter and Beyond — with no plan in between (as of June 2026). There is no free plan; both tiers come with a free trial that requires no credit card, though Loomly’s own pages list the trial as 7 days in some places and 15 days in others. No money-back guarantee is mentioned, and yearly plans are a 12-month commitment with no early termination listed.
Prices as listed on Loomly’s site, June 2026. Prices may change — see Loomly's current pricing page.
Hidden costs
Starter includes 12 social accounts and 3 users. The moment you need a 13th account or a 4th seat, the only option is Beyond at $332/month billed monthly ($249/month yearly) — roughly five times the Starter price, with nothing in between (as of June 2026). On monthly billing that is a jump of about $267/month for one extra account or seat. There is no incremental per-account or per-seat add-on; you buy the whole next tier.
The advertised $49/month and $249/month rates require annual billing, and Loomly’s yearly plans are a 12-month commitment with no early termination listed (as of June 2026). Only the monthly plans are cancel-anytime — and those cost more ($65 and $332). No money-back guarantee is mentioned on the pricing page, so the cheaper rate is also the harder one to walk away from.
No tier adds X (Twitter) or Mastodon — Loomly’s own integrations page omits X entirely, and its platform list has no Mastodon (as of June 2026). If either channel is part of your mix, no amount of spend on Loomly unlocks it. Loomly does publish to Snapchat, which many competitors (SocialKit included) do not — an honest point in its favor.
Bending Spoons acquired Loomly in January 2025 and consolidated the former four-tier lineup into two paid plans. Longtime customers report on Trustpilot steep increases versus their old plans — some describe bills several times higher — though exact figures vary by account and are user reports, not verified facts. What is verifiable today is the two-tier list: $65/$49 Starter and $332/$249 Beyond (as of June 2026).
Users report on Trustpilot and G2 that human-support channels (email, phone, live chat) were replaced by a chatbot after the acquisition, with some describing failed posts and Instagram/Facebook connection problems. Treat these as review-sourced reports rather than verified product facts — but for a publishing tool, they are worth weighing before committing to a 12-month yearly term.
Honest take
Loomly is worth it for the buyer it is built for: teams and agencies whose work revolves around content approval. Collaboration is genuinely its strength — approval workflows, per-network post mockups, and unlimited calendars come standard, the Beyond tier includes unlimited users, and it is one of the few tools in the category that publishes to Snapchat. If you run heavy sign-off processes and need many seats on one plan, Beyond’s unlimited-user model can be a clean fit at its price.
The math turns in two places. First, the cliff: outgrowing 12 accounts or 3 users means jumping straight to $332/month billed monthly, with no mid-tier to soften it. Second, the platform gap: Loomly cannot post to X (Twitter) or Mastodon at any tier. Big collaborative team that lives on Snapchat and approvals: worth it. Smaller team, or anyone who posts to X: do the math first.
If you landed here because of the cliff between Starter and Beyond, SocialKit is built to avoid exactly that. Every plan covers all 11 platforms — Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Threads, Bluesky, Pinterest, Mastodon, and Google Business — at a flat EUR price, with all 11 platforms included and no per-network pricing. Solo is €29/month (€17.40/month billed annually) with 15 social accounts: more accounts than Loomly Starter, including the X and Mastodon publishing Loomly cannot do at any price.
The team math is where the gap widens. SocialKit Team is a flat €49/month (€29.40/month billed annually) with 30 social accounts and 2 seats — and instead of a $267/month cliff, extra teammates cost €2 each and extra accounts €4 each. AI is on every plan (metered credits, not unlimited), and API + webhooks come on every plan including Solo. Honest caveat: if you publish to Snapchat, or need ten or twenty seats on one plan with approvals at the center of your process, Loomly’s unlimited-user Beyond tier stays the better fit at its price. For everyone else, the trial is 7 days, €0.00 due today, with a 7-day money-back guarantee.
billed annually · €29/month billed monthly
€0.00 due today · cancel anytime · 7-day money-back guarantee
Full plan details on our pricing page.
FAQ
Still weighing it up? These are the answers people look for before they switch.
€0.00 due today · cancel anytime · 7-day money-back guarantee
The full head-to-head: every feature, platform, and price compared with Loomly.
Best Loomly alternativesLoomly’s collaboration tooling is genuinely good — approval workflows, post mockups, and unlimited calendars come standard. But it cannot publish to X (Twitter) or Mastodon at all, entry now lists at $65/month ($49/month billed yearly) after the 2025 Bending Spoons acquisition reshaped its plans, and the only step above Starter is Beyond at $332/month billed monthly (as of June 2026). Yearly plans are also a 12-month commitment with no early termination. If any of that is why you are here, this list compares the strongest alternatives honestly: what each tool actually costs, which platforms it covers, and who it genuinely fits. All facts come from each vendor’s public pricing page as of June 2026.
Loomly reviewsWhat real users praise and complain about in Loomly — pulled from verified reviews.
Agorapulse pricing explainedAgorapulse starts at $79 per user per month billed annually ($99 month-to-month) on Standard, verified June 10, 2026. Every plan includes 10 social profiles; extras cost $10/month each. Because billing is per seat, a three-person team on Standard lists at $237/month — before any extra profiles or the contact-priced X add-ons.