Last reviewed: June 2026
People searching "Metricool reviews" usually want two things: is the analytics actually as good as everyone says, and is the price real once you add the things you need? This guide pulls together what users say on G2, Trustpilot, and Reddit — the genuine praise, the recurring complaints, and who Metricool truly fits as of June 2026.
Quick verdict
Metricool is a genuinely strong analytics-first suite with a usable free plan — reviewers love the reporting depth. The honest catch: X (Twitter) is a paid add-on, Mastodon is missing, and listed prices exclude VAT, so the working price can run higher than the sticker (as of June 2026).
What users praise
This is Metricool’s home turf, and reviewers say so repeatedly. Users praise the in-depth reporting across organic and paid, competitor tracking, customizable report templates, PDF/PPT exports, and a Looker Studio connector. Buyers whose week revolves around client reporting and cross-channel dashboards consistently describe the analytics as the reason they stay.
A recurring positive theme is breadth of view. Reviewers who also run paid ads value seeing organic performance and ad results side by side in a single tool, alongside web analytics and competitor benchmarking — a unified picture that users say spares them from stitching together several separate dashboards.
Unlike many rivals, Metricool offers a real free plan (1 brand, 20 posts per month, with competitor profiles and analytics history), which reviewers managing a single brand describe as a fair on-ramp. Users also like the network breadth — Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Threads, Bluesky, Pinterest, and Google Business Profile, plus Twitch, which streamers note as a useful extra.
Beyond analytics, users report the planner and calendar are central to the product and work well day to day, with unlimited publishing on paid plans under a Fair Use Policy. For teams that want planning and reporting in the same place, reviewers find the publishing side capable rather than an afterthought.
Common complaints
A common complaint is that connecting X costs an extra $5/month per account on every paid tier, and the free plan excludes X entirely — LinkedIn is excluded from the free plan too (as of June 2026, per Metricool’s pricing page). Users report that if X or LinkedIn matter to their strategy, the advertised price is not the price they actually pay.
Reviewers note that Metricool’s pricing page states listed prices exclude applicable VAT, so EU buyers pay more than the sticker. Plans also scale by brand count — Starter lists at €16/month for 5 brands and €29/month for 10 — while team features, approvals, and API access wait at the Advanced tier from €43/month (as of June 2026). Users describe a gap between the headline number and the working number.
Metricool does not support Mastodon (as of June 2026), so users in the open-web fediverse still need a second tool. And because the suite bundles organic publishing, paid ads, web analytics, and competitor tracking, reviewers whose job is mainly getting posts out to many networks sometimes describe it as more platform than they need.
Some users report on Trustpilot and G2 that social accounts occasionally disconnect and need re-authentication, and that support can be slow on billing issues. Worth the venue context: Trustpilot skews toward billing and cancellation complaints by nature, so it reads harsher than usage-focused venues — but the re-auth theme recurs often enough to flag.
Where Metricool genuinely shines
Metricool’s analytics are genuinely best-in-class for this price range: in-depth reporting, competitor tracking, ads and web analytics in one dashboard, plus a Looker Studio connector and exportable PDF/PPT reports. If reporting is the core of your job, that depth is real.
Honest take
Metricool is a genuinely good fit for analytics-led buyers. If deep reporting, competitor tracking, and combined organic-plus-ads dashboards are the core of your role — agencies that live in client reports, or marketers who run paid alongside organic — reviewers in that segment are largely satisfied, and the depth earns its reputation. Solo users and small brands with light posting also do well on the free plan.
Look elsewhere if your real job is publishing broadly and predictably. The moment X and LinkedIn matter, the $5/account X add-on and the free-plan exclusions change the math; VAT lands on top; and approvals plus API access only arrive at the €43/month Advanced tier. If you also need Mastodon, Metricool cannot publish there at all. That is the differentiator a G2 score omits: Metricool is reviewed largely by analytics-first users, so a high rating reflects a use case that may not be yours. Match the tool to your segment before you judge the score.
Metricool Starter lists at From €16/month (5 brands, billed annually) (as of June 2026, per Metricool's pricing page). Listed prices exclude VAT; 10 brands lists at €29/month. X (Twitter) is +$5/month per account on every tier. Approvals, client management, and API require Advanced from €43/month. As of June 2026.
If the reviews above describe your frustration — paying per network just to post to X, or watching VAT and add-ons inflate a clean sticker price — SocialKit is the flat-priced alternative. SocialKit Solo covers all 11 platforms (including Mastodon, which Metricool does not support, and X with no add-on) for €29/month flat, €17.40/month billed annually, with AI on every plan and API + webhooks included. The honest caveat: SocialKit is scheduling-first and does not try to be a business-intelligence suite, so if deep client reporting is the core of your job, Metricool’s analytics stay the better fit.
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FAQ
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The full head-to-head: every feature, platform, and price compared with Metricool.
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Best Metricool alternativesMetricool earns its reputation: for the price, its analytics — competitor tracking, ads and web stats in one dashboard, exportable reports — are genuinely best-in-class, and the free plan (1 brand, 20 posts/month) is real. The catch is the working price versus the sticker: X (Twitter) costs an extra $5/month per account on every tier and is excluded from the free plan along with LinkedIn, listed prices exclude VAT, Mastodon is not supported, and approvals plus API access wait on the Advanced tier from €43/month (as of June 2026). If that gap between the advertised number and your invoice is why you are here, this list compares the strongest alternatives honestly — every fact taken from each vendor’s public pricing page as of June 2026.
Hootsuite vs MetricoolHootsuite and Metricool overlap on the surface — both schedule posts and report on results — but they are built for very different buyers. Hootsuite is an enterprise social intelligence platform priced per seat, with listening and advocacy tooling and an entry plan listed at $99/month per user, no free plan included. Metricool is a Spanish analytics-first suite with per-brand tiers from a listed €16/month and a genuinely free plan — though X costs extra and listed prices exclude VAT. This page compares the two honestly — pricing, platforms, and features as of June 2026 — and shows where a third option, SocialKit, undercuts the gaps with flat EUR pricing.