Buffer and Oktopost share a category name — social media management — but they serve fundamentally different buyers and sit at opposite ends of the price and complexity spectrum. Buffer is the accessible option: a free-forever plan, transparent per-channel pricing, and a workspace a creator or small business can configure in an afternoon with no sales conversation. Oktopost is an enterprise B2B "social-to-revenue" platform for large marketing and revenue teams, sold exclusively by demo at annual contract minimums listed from around $8,000 a year (as of June 2026). Comparing them honestly means accepting that the comparison is partly about scale, not just features. This page covers both clearly and shows where SocialKit — a self-serve, flat-EUR scheduler — fits for the SMB audience that falls between the two.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Buffer | Oktopost | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | All 11 | 5 of 11 | All 11 |
| Bluesky | Yes | No | Yes |
| Mastodon | Yes | No | Yes |
| Threads | Yes | No | Yes |
| Google Business | Yes | No | Yes |
| Yes | No | Yes | |
| Pricing & trial | |||
| Entry price | $5/mo per channel (Essentials)Free plan: up to 3 channels | ~$8,000/yr (Professional, listed min.)Annual starting minimum on oktopost.com/pricing; quote-based, no self-serve (as of June 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per channel — each connected account billed separately | Quote-based annual contracts — Professional from ~$8,000/yr, Advanced from ~$12,000/yr (as of June 2026) | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | Pay per channelChannels beyond 10 cost less per channel | Professional = one marketing user; profiles/users scale by quotePer oktopost.com/pricing (June 2026); advocacy seats priced separately | 15 on Solo · 30 on Team |
| Free trial | 14 days (paid plans) + free plan | No self-serve trialEntry is "Book a demo"/"Request a quote" — no free trial advertised (June 2026) | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed on buffer.com/pricing (June 2026) | Not advertisedNo money-back guarantee published; sold on annual contracts (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited on paid plans · 10/channel on Free | Unlimited (enterprise publishing)No documented scheduled-post cap (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Via analytics recommendationsAdvanced analytics on paid plans | Free best-time tool + social BIStandalone best-time-to-post tool and analytics; in-app auto-scheduling intelligence not itemized (June 2026) | Yes |
| Per-platform customization | Yes | YesPer-network publishing across its supported channels | Yes |
| First-comment scheduling | Paid plans | Not documentedNot itemized in public materials (June 2026) | Yes |
| Calendar view | Yes | YesSocial calendar included on Professional and up | Yes |
| Content & AI | |||
| AI assistant | AI Assistant on all plans | AI Assist + GenAI agentsAI-assisted content creation included | Every plan (metered credits) |
| Post templates | Not listedNot shown on the Buffer pricing page (June 2026) | Not documentedNot itemized in public materials (June 2026) | Yes |
| Content library | Ideas library (100 on Free, unlimited on paid) | Not documentedAsset/content management not itemized publicly (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNot shown on the Buffer pricing page (June 2026) | Not documentedThreads, Bluesky & Mastodon not supported (June 2026) | Yes |
| Hashtag manager | Paid plans | Not documentedNot itemized in public materials (June 2026) | Yes |
| Collaboration | |||
| Team seats | Unlimited on Team plan$10/mo per channel | Professional = 1 marketing user; more by quoteApprove-only users + advocacy seats priced separately (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Team plan only$10/mo per channel | Approval workflowsMultiple workflows on the ~$12,000/yr Advanced tier (June 2026) | Team & Enterprise plans |
| Comments on posts | Internal notes on paid plans | Not documentedInternal post commenting not itemized publicly (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | 30-day history on Free · advanced on paid plans | Funnel analytics + revenue attributionCore strength — CRM/MAP-tied social BI | Included on every plan |
| API + webhooks | API access on all plansFree plan limited to 1 key, 3,000 requests/mo | API on Advanced tierOktopost API gated to the ~$12,000/yr Advanced plan (June 2026) | Every plan, incl. Solo |
| Support | Help center + email | Sales-led onboarding + CSMUsers report on G2 a steep learning curve / multi-week-to-month onboarding | Email · priority on Enterprise |
| Verdict | |||
| Best for | Solo users with 1–3 channels who want a free plan | Enterprise B2B marketing & revenue teams tying LinkedIn-first social to pipeline | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Buffer figures per their public pricing page; Oktopost figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
About $55/month with all 11 networks connected (channels beyond 10 cost less per channel). Team plan: $10/month per channel. As of June 2026.
Annual starting minimum on oktopost.com/pricing (as of June 2026); Advanced lists from ~$12,000/year. Quote-based, no free plan or self-serve trial; employee advocacy is a separate per-seat module (reported ~$150–$300/seat/year, third-party/unverified). A third-party "≈$400/month" figure conflicts with the $8,000 floor and is treated as unverified.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Buffer and Oktopost prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Buffer and Oktopost are not natural head-to-head competitors — they address different organizational realities. Buffer is the right self-serve tool for solos, small businesses, and agencies that want to publish across all 11 platforms on a transparent per-channel bill, with a free plan at the floor. Oktopost is the right choice for large B2B marketing teams that need to tie social activity to revenue, run employee advocacy programs at scale, and integrate with enterprise CRM stacks — at five-figure annual pricing that reflects what they are getting. SocialKit sits closest to Buffer in philosophy: self-serve, flat EUR pricing, all 11 platforms, no demo required — but with flat plans that do not scale per channel and a 7-day money-back guarantee that Buffer does not list.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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