Buffer and Sendible take two distinct approaches to social media scheduling — and the difference shows up in everything from platform support to how you get billed. Buffer is a creator-first workspace with a free-forever plan and a clean per-channel billing model that scales linearly with each network you connect. Sendible is an agency-oriented suite with structured client workflows, tiered seat limits, daily posting caps, and unlimited AI credits across every plan. Both are well-established tools with real strengths, but neither is designed for the growing business that wants all-in coverage at a flat, predictable monthly price. This page lays out the honest comparison — pricing, platforms, and team features as of June 2026 — and introduces SocialKit as a flat-EUR alternative that targets the gap between them.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Buffer | Sendible | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | All 11 | 9 of 11 | All 11 |
| Bluesky | Yes | Yes | Yes |
| Mastodon | Yes | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | No | Yes | |
| Pricing & trial | |||
| Entry price | $5/mo per channel (Essentials)Free plan: up to 3 channels | $29/mo (Creator)$25/mo billed annually ($300/year) — 1 user, 6 profiles (verified June 10, 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per channel — each connected account billed separately | Tiered — steep jumps: $29 → $89 → $199 → $299+ per month | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | Pay per channelChannels beyond 10 cost less per channel | 6 on Creator · 24 on Traction49 on Scale ($199/mo) — as of June 2026 | 15 on Solo · 30 on Team |
| Free trial | 14 days (paid plans) + free plan | 14 days — no card required | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed on buffer.com/pricing (June 2026) | NoNone listed on sendible.com/pricing (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited on paid plans · 10/channel on Free | Unlimited queue, but daily send caps: 100–500/user/day by planSmart queues: 10 (Creator) · 30 (Traction) · 70 (Scale) · unlimited from Advanced (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Via analytics recommendationsAdvanced analytics on paid plans | Not listedNot shown on Sendible’s pricing page (June 2026) | Yes |
| Per-platform customization | Yes | “Tailor posts for each platform”Itemized in their features table (June 2026) | Yes |
| First-comment scheduling | Paid plans | Instagram first comment (hashtags)Confirmed in their pricing-page FAQ (June 2026) | Yes |
| Calendar view | Yes | Scheduling & smart queuesPer sendible.com (June 2026) | Yes |
| Content & AI | |||
| AI assistant | AI Assistant on all plans | “Unlimited AI Credits” on all plansAI Assist itemized in their features table (June 2026) | Every plan (metered credits) |
| Post templates | Not listedNot shown on the Buffer pricing page (June 2026) | Not listedNot shown on Sendible’s pricing page (June 2026) | Yes |
| Content library | Ideas library (100 on Free, unlimited on paid) | Content ideas & suggestionsPer sendible.com (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNot shown on the Buffer pricing page (June 2026) | Not listedNot shown on Sendible’s pricing page (June 2026) | Yes |
| Hashtag manager | Paid plans | Not listedNot shown on Sendible’s pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | Unlimited on Team plan$10/mo per channel | 1 on Creator · 4 on Traction · 7 on Scale | 2 on Team · unlimited on Enterprise |
| Approval workflow | Team plan only$10/mo per channel | Agency-grade approvalsClient workflows are Sendible’s core focus | Team & Enterprise plans |
| Comments on posts | Internal notes on paid plans | Team collaboration toolsPer sendible.com (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | 30-day history on Free · advanced on paid plans | Reports & analytics tools | Included on every plan |
| API + webhooks | API access on all plansFree plan limited to 1 key, 3,000 requests/mo | Not listedNot shown on Sendible’s pricing page (June 2026) | Every plan, incl. Solo |
| Support | Help center + email | Help center + support team | Email · priority on Enterprise |
| Verdict | |||
| Best for | Solo users with 1–3 channels who want a free plan | Agencies managing many clients with agency-grade workflows | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Buffer figures per their public pricing page; Sendible figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
About $55/month with all 11 networks connected (channels beyond 10 cost less per channel). Team plan: $10/month per channel. As of June 2026.
Creator includes 1 user, 6 profiles, and a 100-post daily send limit. Next tiers: Traction $89/month (4 users, 24 profiles) and Scale $199/month (7 users, 49 profiles). As of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Buffer and Sendible prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
The right pick depends on your role and scale. Buffer is the stronger of the two for solo creators and small teams with a handful of channels — the free plan is genuinely useful, the per-channel model is transparent at low counts, and the 11-platform coverage including Pinterest and Mastodon is a real advantage over Sendible. Sendible is the stronger of the two for agencies managing multiple client accounts who value structured workflows, unlimited AI, and vertical-specific tooling that Buffer does not try to match. The middle ground is large: a growing business posting to six or more networks with a teammate who needs to sign off before things go live. That is the case SocialKit is built for — all 11 platforms on a flat €29/month Solo plan or €49/month Team plan, approval workflows included, API + webhooks on every tier, and a 7-day money-back guarantee on top of the trial.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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