Hootsuite and Oktopost both play in the enterprise bracket, but they are built for very different buyers. Hootsuite is a broad social intelligence platform — scheduling, listening, advocacy, and 100+ integrations — sold as a self-serve SaaS subscription starting at a listed $99 per user per month (as of June 2026). Oktopost is a LinkedIn-first "social-to-revenue" suite, sold exclusively through demos and annual contracts with listed minimums starting around $8,000 per year — purpose-built to tie B2B social activity to pipeline inside Salesforce, Marketo, and HubSpot. If neither enterprise price fits your team, SocialKit offers a third path: flat EUR scheduling for all 11 platforms, no sales call, starting at €29 per month.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Hootsuite | Oktopost | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 10 of 11Also supports: WhatsApp (messaging) | 5 of 11 | All 11 |
| Bluesky | Yes | No | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | No | Yes |
| Google Business | Yes | No | Yes |
| Yes | No | Yes | |
| Pricing & trial | |||
| Entry price | $99/mo per user (Standard)Listed price, annual billing — as of June 2026 | ~$8,000/yr (Professional, listed min.)Annual starting minimum on oktopost.com/pricing; quote-based, no self-serve (as of June 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per user — every teammate is another full subscription | Quote-based annual contracts — Professional from ~$8,000/yr, Advanced from ~$12,000/yr (as of June 2026) | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | Up to 10 on StandardUnlimited from the Advanced plan (listed $249/mo) | Professional = one marketing user; profiles/users scale by quotePer oktopost.com/pricing (June 2026); advocacy seats priced separately | 15 on Solo · 30 on Team |
| Free trial | 30 daysNo free plan; converts to a paid plan unless cancelled | No self-serve trialEntry is "Book a demo"/"Request a quote" — no free trial advertised (June 2026) | 7 days — €0.00 due today |
| Money-back guarantee | Not listedNot shown on Hootsuite’s plans page (June 2026) | Not advertisedNo money-back guarantee published; sold on annual contracts (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited on paid plans | Unlimited (enterprise publishing)No documented scheduled-post cap (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Yes | Free best-time tool + social BIStandalone best-time-to-post tool and analytics; in-app auto-scheduling intelligence not itemized (June 2026) | Yes |
| Per-platform customization | Yes | YesPer-network publishing across its supported channels | Yes |
| First-comment scheduling | Not listedNot itemized on Hootsuite’s plans page (June 2026) | Not documentedNot itemized in public materials (June 2026) | Yes |
| Calendar view | Yes | YesSocial calendar included on Professional and up | Yes |
| Content & AI | |||
| AI assistant | OwlyGPT AI assistantIncluded from the Standard plan | AI Assist + GenAI agentsAI-assisted content creation included | Every plan (metered credits) |
| Post templates | Not listedNot itemized on Hootsuite’s plans page (June 2026) | Not documentedNot itemized in public materials (June 2026) | Yes |
| Content library | Asset & content libraryListed on all plans on Hootsuite’s plans page (June 2026) | Not documentedAsset/content management not itemized publicly (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNo Mastodon publishing; thread support not itemized (June 2026) | Not documentedThreads, Bluesky & Mastodon not supported (June 2026) | Yes |
| Hashtag manager | Not listedNot itemized on Hootsuite’s plans page (June 2026) | Not documentedNot itemized in public materials (June 2026) | Yes |
| Collaboration | |||
| Team seats | Per-user — each seat billed separatelyStandard lists at $99/mo per user (June 2026) | Professional = 1 marketing user; more by quoteApprove-only users + advocacy seats priced separately (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Enterprise plan onlyPer the plans-page feature table — Enterprise is custom-quoted (June 2026) | Approval workflowsMultiple workflows on the ~$12,000/yr Advanced tier (June 2026) | Team & Enterprise plans |
| Comments on posts | Not listedNot itemized on Hootsuite’s plans page (June 2026) | Not documentedInternal post commenting not itemized publicly (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Included · custom reports from Advanced | Funnel analytics + revenue attributionCore strength — CRM/MAP-tied social BI | Included on every plan |
| API + webhooks | 100+ app integrationsPublic API access not itemized on the plans page (June 2026) | API on Advanced tierOktopost API gated to the ~$12,000/yr Advanced plan (June 2026) | Every plan, incl. Solo |
| Support | Chatbot & help center · premier support on EnterpriseUsers report slow responses on lower tiers | Sales-led onboarding + CSMUsers report on G2 a steep learning curve / multi-week-to-month onboarding | Email · priority on Enterprise |
| Verdict | |||
| Best for | Enterprises and large agencies running social listening at scale | Enterprise B2B marketing & revenue teams tying LinkedIn-first social to pipeline | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Hootsuite figures per their public pricing page; Oktopost figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
Listed at $99/mo per user, billed annually, with up to 10 social accounts. Advanced lists at $249/mo; Enterprise is custom-quoted. As of June 2026 — Hootsuite renders prices dynamically, so confirm on their plans page.
Annual starting minimum on oktopost.com/pricing (as of June 2026); Advanced lists from ~$12,000/year. Quote-based, no free plan or self-serve trial; employee advocacy is a separate per-seat module (reported ~$150–$300/seat/year, third-party/unverified). A third-party "≈$400/month" figure conflicts with the $8,000 floor and is treated as unverified.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Hootsuite and Oktopost prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Choose by buyer profile, not by brand recognition. Hootsuite is the better enterprise option when you need a self-serve SaaS subscription with listening, advocacy, and a wide integration catalogue — and can budget for $99-plus per user per month. Oktopost is the right call when your team is enterprise B2B, LinkedIn-first, and needs to prove social ROI to a revenue team inside a CRM. The gap between both tools — and the gap most SMBs, creators, and small agencies actually live in — is multi-platform publishing at a predictable flat price. That is exactly what SocialKit is built for: all 11 networks, approval workflows on a flat Team plan, and no demo required to get started.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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