Hootsuite and Planable share almost no overlap in what they prioritize. Hootsuite is a broad enterprise social intelligence platform — publishing, listening, advocacy, analytics, and 100+ integrations — sold per user at a listed $99 per user per month billed annually (as of June 2026). Planable is an approval-and-collaboration-first content calendar, organized around per-workspace plans, best known for its polished multi-stage sign-off workflow and the unlimited users it includes on every paid tier. Both are sold in USD; neither publishes to Bluesky or Mastodon (Hootsuite supports Mastodon in listening only). For teams caught between enterprise-scale pricing and per-workspace math, SocialKit is a flat-EUR alternative that includes all 11 platforms and bundled analytics.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Hootsuite | Planable | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 10 of 11Also supports: WhatsApp (messaging) | 9 of 11 | All 11 |
| Bluesky | Yes | No | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $99/mo per user (Standard)Listed price, annual billing — as of June 2026 | $33/workspace/mo Basic (listed)Per-workspace pricing verified on planable.io June 2026; ~$29.70/mo billed annually (2 months free) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per user — every teammate is another full subscription | Per-workspace plans — each brand/workspace billed separately ($33 Basic, $49 Pro, custom Enterprise) | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | Up to 10 on StandardUnlimited from the Advanced plan (listed $249/mo) | 4 social pages on Basic · 10 on Pro · 50 on Enterprise (per workspace)Per Planable’s pricing page (June 2026) | 15 on Solo · 30 on Team |
| Free trial | 30 daysNo free plan; converts to a paid plan unless cancelled | Free plan: first 50 posts free, no time limit, no cardPost-capped freemium, not a time-limited trial (June 2026) | 7 days — €0.00 due today |
| Money-back guarantee | Not listedNot shown on Hootsuite’s plans page (June 2026) | Not listedNo money-back guarantee found in published plan details (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited on paid plans | 60/mo on Basic · 150/mo on Pro · unlimited on Enterprise (per workspace)Per Planable’s pricing page (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Yes | Not itemizedBest-time auto-posting not listed in Planable’s published plan details (June 2026) | Yes |
| Per-platform customization | Yes | Per-network previews & customizationCore to Planable’s multi-channel editor (June 2026) | Yes |
| First-comment scheduling | Not listedNot itemized on Hootsuite’s plans page (June 2026) | First-comment supportedListed among Planable’s content features (June 2026) | Yes |
| Calendar view | Yes | Feed, Calendar, Grid & List viewsGrid gates to Pro, List to Enterprise (June 2026) | Yes |
| Content & AI | |||
| AI assistant | OwlyGPT AI assistantIncluded from the Standard plan | AI content tools includedIn-app AI plus free AI generators (June 2026) | Every plan (metered credits) |
| Post templates | Not listedNot itemized on Hootsuite’s plans page (June 2026) | Not itemizedPost templates not listed in Planable’s published plan details (June 2026) | Yes |
| Content library | Asset & content libraryListed on all plans on Hootsuite’s plans page (June 2026) | Media library includedListed among Planable’s content features (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNo Mastodon publishing; thread support not itemized (June 2026) | Not itemizedNative thread support not specified; no Bluesky/Mastodon publishing (June 2026) | Yes |
| Hashtag manager | Not listedNot itemized on Hootsuite’s plans page (June 2026) | Not itemizedIn-product hashtag manager not listed in published plan details (June 2026) | Yes |
| Collaboration | |||
| Team seats | Per-user — each seat billed separatelyStandard lists at $99/mo per user (June 2026) | Unlimited users on every paid planA genuine differentiator — no per-seat charge (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Enterprise plan onlyPer the plans-page feature table — Enterprise is custom-quoted (June 2026) | Multi-level — Required from Pro, multi-level on EnterpriseNone/Optional on Basic; their core strength (June 2026) | Team & Enterprise plans |
| Comments on posts | Not listedNot itemized on Hootsuite’s plans page (June 2026) | In-context comments on every postA core Planable feature (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Included · custom reports from Advanced | Paid add-on (+$12/workspace/mo)Not bundled; charged per workspace (June 2026) | Included on every plan |
| API + webhooks | 100+ app integrationsPublic API access not itemized on the plans page (June 2026) | Public API from Pro planNo API on Basic; Pro lists at $49/workspace/mo (June 2026) | Every plan, incl. Solo |
| Support | Chatbot & help center · premier support on EnterpriseUsers report slow responses on lower tiers | Email/chat; dedicated account manager on EnterpriseUsers report on G2/Capterra that pricing feels high for smaller teams | Email · priority on Enterprise |
| Verdict | |||
| Best for | Enterprises and large agencies running social listening at scale | Agencies & teams that live in approval workflows and a visual calendar | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Hootsuite figures per their public pricing page; Planable figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
Listed at $99/mo per user, billed annually, with up to 10 social accounts. Advanced lists at $249/mo; Enterprise is custom-quoted. As of June 2026 — Hootsuite renders prices dynamically, so confirm on their plans page.
Per-workspace pricing verified on planable.io June 2026: Basic $33/workspace/mo (~$29.70 billed annually), Pro $49/workspace/mo (~$44.10 annually), Enterprise custom. Analytics +$12 and Social Inbox +$7.5 per workspace. Free plan: first 50 posts, no time limit.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Hootsuite and Planable prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
The honest call here is to ask which problem is actually limiting your team. If the problem is approval chaos — posts going live before a manager or client has signed off — Planable is the most polished tool in the category for exactly that, and its unlimited users per paid plan are a genuine differentiator. If the problem is enterprise social intelligence — listening, advocacy, SSO, and a vendor your procurement team recognizes — Hootsuite is the better choice. If the problem is simply posting well to many platforms at a predictable price, with solid approvals and analytics included, SocialKit is the more practical answer: all 11 networks, no per-workspace bill, and a flat EUR price that does not multiply with every brand you add.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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