Hootsuite and Sked Social both target businesses and agencies that need more than a simple scheduling queue — but they arrive at that market from different angles. Hootsuite is a global enterprise intelligence platform built around listening, advocacy, and per-seat pricing from $99/month per user (Standard, as of June 2026). Sked Social is an Australian agency suite focused on team collaboration and approval workflows, billed annually from $290/year for a single user and a single profile. Both tools gate their most useful collaboration features behind premium tiers, neither publishes to Mastodon, and Sked Social additionally lacks Bluesky. For teams that want multi-platform publishing including those newer networks, plus approval workflows at a flat monthly price, a third option — SocialKit — is worth comparing.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Hootsuite | Sked Social | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 10 of 11Also supports: WhatsApp (messaging) | 9 of 11Also supports: Snapchat (notification-based) | All 11 |
| Bluesky | Yes | No | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $99/mo per user (Standard)Listed price, annual billing — as of June 2026 | $290/yr Basic (~$24/mo billed annually)1 user, 1 social profile; monthly rates not surfaced on the pricing page (June 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per user — every teammate is another full subscription | Annual tiers + paid add-ons for extra profiles, users, and approvals | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | Up to 10 on StandardUnlimited from the Advanced plan (listed $249/mo) | 1 on Basic · 6 on Grow · 10 on AccelerateExtra profiles listed at $80–$100/yr each (June 2026) | 15 on Solo · 30 on Team |
| Free trial | 30 daysNo free plan; converts to a paid plan unless cancelled | 14 days — no card required | 7 days — €0.00 due today |
| Money-back guarantee | Not listedNot shown on Hootsuite’s plans page (June 2026) | Not listedNot shown on Sked Social’s pricing page (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited on paid plans | “No post limits” advertised | Unlimited on every plan |
| Best-time auto-posting | Yes | Not listedNot shown on Sked Social’s pricing page (June 2026) | Yes |
| Per-platform customization | Yes | Not listedNot shown on Sked Social’s pricing page (June 2026) | Yes |
| First-comment scheduling | Not listedNot itemized on Hootsuite’s plans page (June 2026) | Not listedNot shown on Sked Social’s pricing page (June 2026) | Yes |
| Calendar view | Yes | Yes | Yes |
| Content & AI | |||
| AI assistant | OwlyGPT AI assistantIncluded from the Standard plan | “Unlimited AI usage” advertisedPer skedsocial.com (June 2026) | Every plan (metered credits) |
| Post templates | Not listedNot itemized on Hootsuite’s plans page (June 2026) | Not listedNot shown on Sked Social’s pricing page (June 2026) | Yes |
| Content library | Asset & content libraryListed on all plans on Hootsuite’s plans page (June 2026) | Not listedCanva, Dropbox & Google Drive integrations shown (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNo Mastodon publishing; thread support not itemized (June 2026) | Not listedNo Bluesky or Mastodon; Threads listed as notification-based (June 2026) | Yes |
| Hashtag manager | Not listedNot itemized on Hootsuite’s plans page (June 2026) | Not listedNot shown on Sked Social’s pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | Per-user — each seat billed separatelyStandard lists at $99/mo per user (June 2026) | 1 on Basic · 3 on Grow · 6 on Accelerate (extra users $150/yr) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Enterprise plan onlyPer the plans-page feature table — Enterprise is custom-quoted (June 2026) | Paid add-on on GrowInternal +$500/yr, external +$1,000/yr; included on Accelerate (June 2026) | Team & Enterprise plans |
| Comments on posts | Not listedNot itemized on Hootsuite’s plans page (June 2026) | Collaboration tools by tierApproval/collaboration features gated to higher tiers or add-ons (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Included · custom reports from Advanced | IncludedCompetitor tracking: 1 on Basic · 5 on Grow · 20 on Accelerate | Included on every plan |
| API + webhooks | 100+ app integrationsPublic API access not itemized on the plans page (June 2026) | Not listedNot shown on Sked Social’s pricing page (June 2026) | Every plan, incl. Solo |
| Support | Chatbot & help center · premier support on EnterpriseUsers report slow responses on lower tiers | Help center · dedicated support on CustomSome users report slow responses for smaller accounts (Capterra/G2) | Email · priority on Enterprise |
| Verdict | |||
| Best for | Enterprises and large agencies running social listening at scale | Agencies and multi-location brands on annual budgets | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Hootsuite figures per their public pricing page; Sked Social figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
Listed at $99/mo per user, billed annually, with up to 10 social accounts. Advanced lists at $249/mo; Enterprise is custom-quoted. As of June 2026 — Hootsuite renders prices dynamically, so confirm on their plans page.
Includes 1 user and 1 social profile. Realistic multi-profile use lands on Grow at $690/yr (3 users, 6 profiles) or Accelerate at $1,990/yr — with approvals a +$500–$1,000/yr add-on on Grow. As of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Hootsuite and Sked Social prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Both Hootsuite and Sked Social are premium products priced for organizations with real budgets — the question is which premium you are willing to pay. Hootsuite’s premium buys enterprise listening and intelligence tooling; Sked Social’s buys a polished agency collaboration layer built around approval workflows. Neither is the wrong answer for the buyer they are designed for. The gap they leave is the small-to-medium team that wants multi-platform scheduling — including Bluesky, Mastodon, and Threads auto-publishing — with an approval step on a flat monthly plan. That is SocialKit’s lane: all 11 platforms, flat EUR billing, approval workflows on the €49/month Team plan, and no annual commitment required.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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