Hootsuite and SocialPilot are both aimed at organizations that need more than a basic scheduler — but they serve different tiers of that market. Hootsuite positions itself as the enterprise social intelligence platform, with per-user pricing at $99/month per seat and deep listening, advocacy, and governance tooling. SocialPilot aims at marketing agencies and SMBs with a lower entry price — Essentials lists at $20/month — but reserves the agency features it is actually known for (client seats, white-label, and advanced analytics) for its $100/month Premium tier. Both tools lack Mastodon publishing. This page compares them honestly on pricing, platforms, and collaboration features as of June 2026, and introduces SocialKit as a flat-priced EUR option for teams who want all 11 platforms and a straightforward approval workflow without climbing tiers.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Hootsuite | SocialPilot | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 10 of 11Also supports: WhatsApp (messaging) | 10 of 11 | All 11 |
| Bluesky | Yes | Yes | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $99/mo per user (Standard)Listed price, annual billing — as of June 2026 | Listed at $20/mo (Essentials)About $17/mo billed annually; pricing changed in early 2026 — as of June 2026 | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per user — every teammate is another full subscription | Tiered by accounts & seats, with per-account/per-user add-ons | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | Up to 10 on StandardUnlimited from the Advanced plan (listed $249/mo) | 5 on Essentials · 10 on StandardExtra accounts listed at about $4/mo each (June 2026) | 15 on Solo · 30 on Team |
| Free trial | 30 daysNo free plan; converts to a paid plan unless cancelled | 14 days — no card required | 7 days — €0.00 due today |
| Money-back guarantee | Not listedNot shown on Hootsuite’s plans page (June 2026) | NoNone listed on socialpilot.co/pricing (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited on paid plans | Bulk scheduling supportedPer-plan post limits not shown on the pricing page (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Yes | Not listedNot shown on the SocialPilot pricing page (June 2026) | Yes |
| Per-platform customization | Yes | YesListed on all plans in the pricing-page feature table (June 2026) | Yes |
| First-comment scheduling | Not listedNot itemized on Hootsuite’s plans page (June 2026) | YesListed on all plans in the pricing-page feature table (June 2026) | Yes |
| Calendar view | Yes | Yes | Yes |
| Content & AI | |||
| AI assistant | OwlyGPT AI assistantIncluded from the Standard plan | AI Pilot — credits on every plan500 credits listed on Essentials, 5,000 on Premium (June 2026) | Every plan (metered credits) |
| Post templates | Not listedNot itemized on Hootsuite’s plans page (June 2026) | Not listedNot shown on the SocialPilot pricing page (June 2026) | Yes |
| Content library | Asset & content libraryListed on all plans on Hootsuite’s plans page (June 2026) | YesContent library listed on all plans (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNo Mastodon publishing; thread support not itemized (June 2026) | Not listedNo Mastodon support, so no Mastodon threads (June 2026) | Yes |
| Hashtag manager | Not listedNot itemized on Hootsuite’s plans page (June 2026) | Not listedNot shown on the SocialPilot pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | Per-user — each seat billed separatelyStandard lists at $99/mo per user (June 2026) | 1 on Essentials · 3 on Standard · 6 on PremiumExtra users listed at about $5/mo, Standard and up (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Enterprise plan onlyPer the plans-page feature table — Enterprise is custom-quoted (June 2026) | Client seats only on Premium ($100/mo)0 client seats on Essentials and Standard, as listed June 2026 | Team & Enterprise plans |
| Comments on posts | Not listedNot itemized on Hootsuite’s plans page (June 2026) | Yes“Comments on Post” listed on all plans in the feature table (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Included · custom reports from Advanced | Advanced analytics on Premium ($100/mo) and upUsers report basic reporting on lower tiers (G2/Capterra) | Included on every plan |
| API + webhooks | 100+ app integrationsPublic API access not itemized on the plans page (June 2026) | API access on custom Enterprise onlyListed only on the custom-priced Enterprise tier (June 2026) | Every plan, incl. Solo |
| Support | Chatbot & help center · premier support on EnterpriseUsers report slow responses on lower tiers | Varies by planUsers report mixed support experiences on Trustpilot and G2 | Email · priority on Enterprise |
| Verdict | |||
| Best for | Enterprises and large agencies running social listening at scale | Agencies that need white-label and client seats on Premium and up | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Hootsuite figures per their public pricing page; SocialPilot figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
Listed at $99/mo per user, billed annually, with up to 10 social accounts. Advanced lists at $249/mo; Enterprise is custom-quoted. As of June 2026 — Hootsuite renders prices dynamically, so confirm on their plans page.
About $17/month billed annually. 5 social accounts, 1 user, no client seats, 500 AI credits. Client seats, white-label, and advanced analytics list on Premium at $100/month. SocialPilot updated pricing in early 2026 — as of June 2026, verify current rates on their pricing page.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Hootsuite and SocialPilot prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
The honest read is that Hootsuite and SocialPilot are each built for an agency or enterprise context, just at very different price points. Hootsuite is worth its per-user cost if you genuinely need enterprise social intelligence — listening, advocacy, compliance, and the integrations that come with it. SocialPilot is worth its premium-tier cost if you run a white-label agency with many clients and need client approval workflows that scale. The gap between them is where most individual creators, small teams, and businesses sit: they want to post to many platforms reliably, run a simple review step, and not decode per-account or per-seat pricing. SocialKit is built for that gap — 11 platforms on a flat €29/month Solo plan, approvals on a flat €49/month Team plan, Mastodon included, API + webhooks on every tier.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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