Hootsuite and Vista Social both target agencies and multi-person teams, yet they arrive at that market from different angles and with meaningfully different pricing structures. Hootsuite is the oldest and most recognized brand in the category — an enterprise social intelligence platform built around per-user seats ($99/month per user, as of June 2026) with listening, advocacy, and 100+ integrations. Vista Social is a newer all-in-one suite that bundles publishing, a social inbox, review monitoring, and AI tools into team-tier plans starting at $79/month for 15 profiles and 3 seats — a lower entry point, but one where X (Twitter) costs extra as an add-on. This page compares them honestly on pricing, platforms, and team features as of June 2026, and shows where SocialKit offers a flat-EUR alternative for solo users and small teams priced out of both.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Hootsuite | Vista Social | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 10 of 11Also supports: WhatsApp (messaging) | 10 of 11Also supports: Snapchat, Reddit | All 11 |
| Bluesky | Yes | Yes | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $99/mo per user (Standard)Listed price, annual billing — as of June 2026 | $79/mo (Professional)$64/mo billed annually ($758/year, 20% off) — verified June 10, 2026 | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per user — every teammate is another full subscription | Team-tier plans — 15 profiles & 3 seats bundled at entryX (Twitter), full listening & advocacy listed as paid add-ons | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | Up to 10 on StandardUnlimited from the Advanced plan (listed $249/mo) | 15 on Professional · 30 on Advanced · 70 on Scale | 15 on Solo · 30 on Team |
| Free trial | 30 daysNo free plan; converts to a paid plan unless cancelled | 14 days, no card required | 7 days — €0.00 due today |
| Money-back guarantee | Not listedNot shown on Hootsuite’s plans page (June 2026) | Not listedNot shown on the Vista Social pricing page (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited on paid plans | Unlimited on all plansPer the Vista Social pricing page (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Yes | Not listedNot itemized on the Vista Social pricing page (June 2026) | Yes |
| Per-platform customization | Yes | “Customize posts per profile” on all plansItemized in their plan comparison table (June 2026) | Yes |
| First-comment scheduling | Not listedNot itemized on Hootsuite’s plans page (June 2026) | Not listedNot itemized on the Vista Social pricing page (June 2026) | Yes |
| Calendar view | Yes | Calendar view on all plansItemized in their plan comparison table (June 2026) | Yes |
| Content & AI | |||
| AI assistant | OwlyGPT AI assistantIncluded from the Standard plan | 2,500 AI credits/mo on Professional · 10,000 on Advanced | Every plan (metered credits) |
| Post templates | Not listedNot itemized on Hootsuite’s plans page (June 2026) | Not listedNot shown on the Vista Social pricing page (June 2026) | Yes |
| Content library | Asset & content libraryListed on all plans on Hootsuite’s plans page (June 2026) | Media library + drafts on all plans | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNo Mastodon publishing; thread support not itemized (June 2026) | Not listedNot shown on the Vista Social pricing page (June 2026) | Yes |
| Hashtag manager | Not listedNot itemized on Hootsuite’s plans page (June 2026) | Not listedNot shown on the Vista Social pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | Per-user — each seat billed separatelyStandard lists at $99/mo per user (June 2026) | 3 on Professional · 6 on Advanced · 10 on Scale | 2 on Team · unlimited on Enterprise |
| Approval workflow | Enterprise plan onlyPer the plans-page feature table — Enterprise is custom-quoted (June 2026) | Team workflows marketedPlan-level gating not itemized on their pricing page (June 2026) | Team & Enterprise plans |
| Comments on posts | Not listedNot itemized on Hootsuite’s plans page (June 2026) | Not listedNot shown on the Vista Social pricing page (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Included · custom reports from Advanced | Basic reporting on all plans (social, post & web) | Included on every plan |
| API + webhooks | 100+ app integrationsPublic API access not itemized on the plans page (June 2026) | Not listedNo API row on their pricing page; Zapier/Make/MCP integrations listed from Advanced ($149/mo) (June 2026) | Every plan, incl. Solo |
| Support | Chatbot & help center · premier support on EnterpriseUsers report slow responses on lower tiers | Not listedSupport tiers not itemized on their pricing page (June 2026) | Email · priority on Enterprise |
| Verdict | |||
| Best for | Enterprises and large agencies running social listening at scale | Mid-size teams & agencies that want inbox, listening & advocacy in one suite | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Hootsuite figures per their public pricing page; Vista Social figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
Listed at $99/mo per user, billed annually, with up to 10 social accounts. Advanced lists at $249/mo; Enterprise is custom-quoted. As of June 2026 — Hootsuite renders prices dynamically, so confirm on their plans page.
$64/month billed annually — $758/year, 20% off. Bundles 15 profiles & 3 users; X (Twitter) listed as a +$29/month add-on; full social listening +$75/month. As of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Hootsuite and Vista Social prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Pick by scale and by which layers of the suite you will genuinely use. Hootsuite is the right call if deep social listening — across 30+ networks, powered by Talkwalker — is on your requirements list, and if your organization needs the enterprise credentials, SSO, and compliance tools that Vista Social does not match. Vista Social is the right call if you are an agency or mid-size team that wants inbox, review management, and publishing in one affordable package, and if Snapchat or Reddit publishing matters to your clients. The gap both tools leave is the solo user or small team that wants reliable multi-platform scheduling at a predictable price — no forced team bundle, no per-seat scaling, no add-on taxes on common networks. That is the market SocialKit is built for: all 11 platforms (X and Mastodon included), flat EUR plans, and a 7-day money-back guarantee.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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