Iconosquare and Sprout Social share a reporting-first DNA — both are built around analytics and both are popular with agencies that need to prove ROI — but they sit at very different price points and serve different scales. Iconosquare is a mid-market EUR tool aimed at SMBs and agencies that prize analytics depth without an enterprise budget. Sprout Social is a publicly traded enterprise suite where every seat costs $79–$399 per month at annual-billing rates, and features like social listening, a unified engagement inbox, and employee advocacy are the headline offer alongside publishing. As of June 2026, neither covers Mastodon, and both have a 5-profile cap on their lower tiers. For teams whose priority is flat-rate, all-11-platform publishing with API access on every plan, SocialKit is the mid-point alternative between them.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Iconosquare | Sprout Social | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 8 of 11 | 10 of 11Also supports: Reddit, Snapchat | All 11 |
| Bluesky | No | Yes | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | No | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | €33/mo billed yearly (Launch)Free plan: 2 profiles, 10 posts/mo per profile. Month-to-month rates are higher | $79/seat/mo (Essentials, annual billing)$99/seat/mo billed monthly · as of June 2026 | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Tiered plans — 5 profiles per tier, extra users €16/mo each | Per seat — every user billed $79–$399/mo at annual rates | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 5 profiles on every paid tierSame 5-profile cap from €33 Launch to €116 Excel; larger counts via custom plans | 5 profiles on Essentials & StandardUnlimited profiles from Professional ($299/seat/mo) | 15 on Solo · 30 on Team |
| Free trial | 14 days, no card required + free plan | 30 days, no credit card required | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed on iconosquare.com/pricing (June 2026) | NoNone listed on sproutsocial.com/pricing (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | 100/mo on Launch · unlimited on Scale & Excel | No cap listedPost limits not shown on Sprout’s pricing page (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Yes | Optimal send timesListed from the Essentials plan | Yes |
| Per-platform customization | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| Calendar view | Yes | Yes | Yes |
| Content & AI | |||
| AI assistant | AI captionsListed from the Launch plan (June 2026) | AI Assist from Professional ($299/seat/mo)AI alt text on Standard · AI reply enhancement on Advanced | Every plan (metered credits) |
| Post templates | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| Content library | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| Hashtag manager | Not listedHashtag tracking exists in analytics; a publishing-side manager is not shown (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | 1 on Launch · 3 on Scale · 6 on Excel (+€16/mo each extra) | Per seat — each user adds $79–$399/mo | 2 on Team · unlimited on Enterprise |
| Approval workflow | Scale plan (€69/mo) and up | Not listed by planApproval details not broken out on Sprout’s pricing page (June 2026) | Team & Enterprise plans |
| Comments on posts | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Deep — 1-yr data on Launch, 2-yr on Scale, unlimited on Excel | Profile- & post-level reporting from EssentialsPremium Analytics is a paid add-on (price not published) | Included on every plan |
| API + webhooks | API on Excel plan only (€116/mo)Webhooks not shown on their pricing page (June 2026) | Advanced plan ($399/seat/mo)API access listed on Advanced and up (June 2026) | Every plan, incl. Solo |
| Support | Email · dedicated CSM on ExcelSome users report on review sites that support is email-led and can be slow | Priority support on Enterprise plan | Email · priority on Enterprise |
| Verdict | |||
| Best for | Agencies and brands that need deep, white-label social analytics | Enterprise teams needing listening, inbox & advocacy suites | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Iconosquare figures per their public pricing page; Sprout Social figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
5 social profiles, 1 user, 100 posts/month. Quoted prices are annual-billing rates — month-to-month is higher. Scale is €69/month and Excel €116/month billed yearly, each still with 5 profiles. As of June 2026.
$99/seat/month billed monthly. Standard $199, Professional $299, Advanced $399 per seat/month at annual rates. As of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Iconosquare and Sprout Social prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
The honest comparison here is about scale and budget, not features. Iconosquare is the more approachable of the two for analytics-focused agencies and SMBs — it delivers reporting depth at EUR prices with a free plan option, and it does not require an enterprise contract. Sprout Social is for teams with the headcount and budget to make a per-seat enterprise suite worthwhile; its listening, inbox, and advocacy tools go far beyond what any flat-priced scheduler offers, and the platform genuinely earns its reputation at scale. The gap between them — the creator, solo marketer, or lean team that needs multi-platform scheduling to all 11 networks at a predictable monthly cost — is exactly what SocialKit covers: flat EUR price, Mastodon included, API access on every plan, no annual contract, and a money-back guarantee.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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