Oktopost and Sprout Social are both enterprise-class platforms, but they serve meaningfully different buyers. Oktopost is a LinkedIn-first B2B "social-to-revenue" suite sold exclusively by demo — its pricing page lists Professional from around $8,000/year and Advanced from around $12,000/year as annual starting minimums (as of June 2026), with no free plan and no self-serve trial. Sprout Social is a broader social intelligence platform with public per-seat pricing from $79/seat/month at annual-billing rates, social listening, a unified engagement inbox, and network coverage that extends to Reddit and Snapchat. This page compares both honestly — pricing, platforms, and team features as of June 2026 — and shows where a third option, SocialKit, undercuts them both on flat EUR pricing with all 11 platforms included and no demo required.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Oktopost | Sprout Social | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 5 of 11 | 10 of 11Also supports: Reddit, Snapchat | All 11 |
| Bluesky | No | Yes | Yes |
| Mastodon | No | No | Yes |
| Threads | No | Yes | Yes |
| Google Business | No | Yes | Yes |
| No | Yes | Yes | |
| Pricing & trial | |||
| Entry price | ~$8,000/yr (Professional, listed min.)Annual starting minimum on oktopost.com/pricing; quote-based, no self-serve (as of June 2026) | $79/seat/mo (Essentials, annual billing)$99/seat/mo billed monthly · as of June 2026 | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Quote-based annual contracts — Professional from ~$8,000/yr, Advanced from ~$12,000/yr (as of June 2026) | Per seat — every user billed $79–$399/mo at annual rates | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | Professional = one marketing user; profiles/users scale by quotePer oktopost.com/pricing (June 2026); advocacy seats priced separately | 5 profiles on Essentials & StandardUnlimited profiles from Professional ($299/seat/mo) | 15 on Solo · 30 on Team |
| Free trial | No self-serve trialEntry is "Book a demo"/"Request a quote" — no free trial advertised (June 2026) | 30 days, no credit card required | 7 days — €0.00 due today |
| Money-back guarantee | Not advertisedNo money-back guarantee published; sold on annual contracts (June 2026) | NoNone listed on sproutsocial.com/pricing (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited (enterprise publishing)No documented scheduled-post cap (June 2026) | No cap listedPost limits not shown on Sprout’s pricing page (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Free best-time tool + social BIStandalone best-time-to-post tool and analytics; in-app auto-scheduling intelligence not itemized (June 2026) | Optimal send timesListed from the Essentials plan | Yes |
| Per-platform customization | YesPer-network publishing across its supported channels | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| First-comment scheduling | Not documentedNot itemized in public materials (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| Calendar view | YesSocial calendar included on Professional and up | Yes | Yes |
| Content & AI | |||
| AI assistant | AI Assist + GenAI agentsAI-assisted content creation included | AI Assist from Professional ($299/seat/mo)AI alt text on Standard · AI reply enhancement on Advanced | Every plan (metered credits) |
| Post templates | Not documentedNot itemized in public materials (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| Content library | Not documentedAsset/content management not itemized publicly (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not documentedThreads, Bluesky & Mastodon not supported (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| Hashtag manager | Not documentedNot itemized in public materials (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | Professional = 1 marketing user; more by quoteApprove-only users + advocacy seats priced separately (June 2026) | Per seat — each user adds $79–$399/mo | 2 on Team · unlimited on Enterprise |
| Approval workflow | Approval workflowsMultiple workflows on the ~$12,000/yr Advanced tier (June 2026) | Not listed by planApproval details not broken out on Sprout’s pricing page (June 2026) | Team & Enterprise plans |
| Comments on posts | Not documentedInternal post commenting not itemized publicly (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Funnel analytics + revenue attributionCore strength — CRM/MAP-tied social BI | Profile- & post-level reporting from EssentialsPremium Analytics is a paid add-on (price not published) | Included on every plan |
| API + webhooks | API on Advanced tierOktopost API gated to the ~$12,000/yr Advanced plan (June 2026) | Advanced plan ($399/seat/mo)API access listed on Advanced and up (June 2026) | Every plan, incl. Solo |
| Support | Sales-led onboarding + CSMUsers report on G2 a steep learning curve / multi-week-to-month onboarding | Priority support on Enterprise plan | Email · priority on Enterprise |
| Verdict | |||
| Best for | Enterprise B2B marketing & revenue teams tying LinkedIn-first social to pipeline | Enterprise teams needing listening, inbox & advocacy suites | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Oktopost figures per their public pricing page; Sprout Social figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
Annual starting minimum on oktopost.com/pricing (as of June 2026); Advanced lists from ~$12,000/year. Quote-based, no free plan or self-serve trial; employee advocacy is a separate per-seat module (reported ~$150–$300/seat/year, third-party/unverified). A third-party "≈$400/month" figure conflicts with the $8,000 floor and is treated as unverified.
$99/seat/month billed monthly. Standard $199, Professional $299, Advanced $399 per seat/month at annual rates. As of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Oktopost and Sprout Social prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Pick by buyer profile, not by brand recognition. Oktopost is the right tool if you are an enterprise B2B team that genuinely needs to tie LinkedIn-first social activity to CRM pipeline — its revenue attribution, advocacy program, and enterprise governance are purpose-built for that problem, and SocialKit does not try to replace them. Sprout Social is the right tool if you need enterprise-grade listening, inbox management, and broad network coverage including Reddit and Snapchat — it earns its per-seat price for teams that use those capabilities. The gap between them is exactly where most creators and small businesses live: posting to many networks, running a lean team, and wanting transparent pricing without a sales call or a per-seat billing model. That is what SocialKit is built for — all 11 platforms (including Mastodon, which neither competitor covers), approvals on a flat €49/month Team plan, API + webhooks on every tier, and a 7-day money-back guarantee alongside the trial.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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The full head-to-head: every feature, platform, and price compared with Oktopost.
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