SocialPilot and Sprout Social occupy the same category — social media management for teams and agencies — but they are priced and positioned for very different scales. SocialPilot lists plans from $20/month and targets marketing agencies that need white-label reports, client approval seats, and bulk scheduling at a mid-range price. Sprout Social lists plans from $79 per seat per month at annual-billing rates and targets mid-market and enterprise social teams that need social listening, a unified engagement inbox, and premium analytics depth. Both publish across most major networks; neither supports Mastodon. This page compares the two honestly — where each genuinely wins, where their costs differ, and where SocialKit, on flat EUR plans with no per-seat billing, covers the scheduling and publishing job both share at a more predictable price.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | SocialPilot | Sprout Social | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 10 of 11 | 10 of 11Also supports: Reddit, Snapchat | All 11 |
| Bluesky | Yes | Yes | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | Listed at $20/mo (Essentials)About $17/mo billed annually; pricing changed in early 2026 — as of June 2026 | $79/seat/mo (Essentials, annual billing)$99/seat/mo billed monthly · as of June 2026 | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Tiered by accounts & seats, with per-account/per-user add-ons | Per seat — every user billed $79–$399/mo at annual rates | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 5 on Essentials · 10 on StandardExtra accounts listed at about $4/mo each (June 2026) | 5 profiles on Essentials & StandardUnlimited profiles from Professional ($299/seat/mo) | 15 on Solo · 30 on Team |
| Free trial | 14 days — no card required | 30 days, no credit card required | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed on socialpilot.co/pricing (June 2026) | NoNone listed on sproutsocial.com/pricing (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Bulk scheduling supportedPer-plan post limits not shown on the pricing page (June 2026) | No cap listedPost limits not shown on Sprout’s pricing page (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Not listedNot shown on the SocialPilot pricing page (June 2026) | Optimal send timesListed from the Essentials plan | Yes |
| Per-platform customization | YesListed on all plans in the pricing-page feature table (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| First-comment scheduling | YesListed on all plans in the pricing-page feature table (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| Calendar view | Yes | Yes | Yes |
| Content & AI | |||
| AI assistant | AI Pilot — credits on every plan500 credits listed on Essentials, 5,000 on Premium (June 2026) | AI Assist from Professional ($299/seat/mo)AI alt text on Standard · AI reply enhancement on Advanced | Every plan (metered credits) |
| Post templates | Not listedNot shown on the SocialPilot pricing page (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| Content library | YesContent library listed on all plans (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNo Mastodon support, so no Mastodon threads (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| Hashtag manager | Not listedNot shown on the SocialPilot pricing page (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | 1 on Essentials · 3 on Standard · 6 on PremiumExtra users listed at about $5/mo, Standard and up (June 2026) | Per seat — each user adds $79–$399/mo | 2 on Team · unlimited on Enterprise |
| Approval workflow | Client seats only on Premium ($100/mo)0 client seats on Essentials and Standard, as listed June 2026 | Not listed by planApproval details not broken out on Sprout’s pricing page (June 2026) | Team & Enterprise plans |
| Comments on posts | Yes“Comments on Post” listed on all plans in the feature table (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Advanced analytics on Premium ($100/mo) and upUsers report basic reporting on lower tiers (G2/Capterra) | Profile- & post-level reporting from EssentialsPremium Analytics is a paid add-on (price not published) | Included on every plan |
| API + webhooks | API access on custom Enterprise onlyListed only on the custom-priced Enterprise tier (June 2026) | Advanced plan ($399/seat/mo)API access listed on Advanced and up (June 2026) | Every plan, incl. Solo |
| Support | Varies by planUsers report mixed support experiences on Trustpilot and G2 | Priority support on Enterprise plan | Email · priority on Enterprise |
| Verdict | |||
| Best for | Agencies that need white-label and client seats on Premium and up | Enterprise teams needing listening, inbox & advocacy suites | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. SocialPilot figures per their public pricing page; Sprout Social figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
About $17/month billed annually. 5 social accounts, 1 user, no client seats, 500 AI credits. Client seats, white-label, and advanced analytics list on Premium at $100/month. SocialPilot updated pricing in early 2026 — as of June 2026, verify current rates on their pricing page.
$99/seat/month billed monthly. Standard $199, Professional $299, Advanced $399 per seat/month at annual rates. As of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. SocialPilot and Sprout Social prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Pick by the scale of your team and the depth of tooling you actually use. SocialPilot is the better of the two for mid-sized agencies on a budget: its agency workflow — white-label reports, client approval seats, bulk scheduling — is available from the $100/month Premium plan without paying per seat for every user. Sprout Social is the better of the two for enterprise social teams that need listening, inbox management, and advocacy tooling at a level no flat-priced scheduler replicates; its 30-day trial is generous, and its platform reputation is well earned at the price. The gap both leave is the case where a small team needs to schedule reliably across many networks, with approvals, at a price that does not balloon as the account list grows. That is the case SocialKit is built for — all 11 platforms including Mastodon, flat EUR pricing from €29/month, a Team plan at €49/month with approval flows included, and API + webhooks on every plan.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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