Quick definition
A regram is the act of re-sharing another user’s Instagram post to your own account, typically with credit to the original creator — Instagram’s equivalent.
Regram is a blend of "repost" and "Instagram" — it means sharing someone else’s existing Instagram content on your own account while crediting the original poster. Because Instagram historically lacked a native one-tap resharing button for feed posts (unlike the retweet on X), the practice grew up around third-party apps, screenshots, and manual re-uploads, with a caption or on-image tag crediting the source. The convention is that a regram always names and tags the original creator; reposting without credit is considered poor etiquette and, depending on the image, a copyright concern.
Regramming is a staple of content curation, especially for brands that want to amplify customer photos and user-generated content. A brand might regram a customer’s photo of their product, a fan’s artwork, or a partner’s announcement. It is also common in community-building: repost accounts and niche curators build entire feeds from regrammed submissions. Over time Instagram added features — such as sharing feed posts to Stories — that made some resharing native, but the term regram still broadly describes re-sharing another account’s post to your own presence.
Regramming is a low-cost way to fill a content calendar with authentic material while celebrating your community. The essential rules are permission and credit: always ask before reposting someone’s photo, and always tag them clearly. Many brands run a branded hashtag specifically to source regrammable UGC and to make permission requests easier. Done well, regramming turns customers into featured contributors, which strengthens loyalty and provides social proof at almost no production cost.
Where SocialKit fits
SocialKit doesn’t auto-scrape other accounts’ posts, but once you have permission to re-share a customer photo, you can schedule that regram — with proper credit in the caption — across all 11 platforms from one calendar.
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FAQ
Quick answers to the questions people ask most about this term.
SocialKit posts to all 11 platforms from one calendar and tracks how every post performs, so the numbers explain themselves. Try it free for 7 days.
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