Quick definition
A webinar is a live, interactive online seminar used for education, product demos, and lead generation — attendees register in advance and join remotely.
A webinar is a live, scheduled online seminar delivered via video and audio to a remote audience. Attendees register through a landing page, receive a join link, and participate from any location with an internet connection. Most platforms support audience interaction through live Q&A modules, polls, and chat. The majority also record the session and make a replay available — either publicly or gated to registered attendees — extending the event's lifespan well beyond the live hour. The word combines "web" and "seminar" and has been standard marketing vocabulary since the early 2000s.
Registration is a soft conversion: every sign-up is a declared lead who provided an email address before attending a single minute. A webinar on a specific topic self-selects the most relevant slice of a potential audience — someone who watches 45 minutes on supply chain risk management is, by definition, thinking about supply chain risk. By the time the host mentions their product or service, the audience has already experienced their expertise firsthand, which is a stronger trust signal than any ad or landing page can deliver independently.
A B2B software company runs a free monthly webinar on a topic their buyers face. Each session generates several hundred registrations; a share attend live and the rest watch on demand. Post-event follow-up emails go to all registrants with a recording link and a next-step offer. Over several quarters the series becomes a significant lead source, because the audience self-qualifies by topic before sales ever reaches out.
Social is the primary organic distribution channel for webinar registrations. A multi-post promotion sequence — premise announcement, speaker introduction, key-takeaway teaser, and a day-before reminder — builds urgency across the lead-up period. Countdown stickers in Stories, pinned posts, and platform-specific copy tailored to each network's audience convert followers to registrants. After the event, a short clip from the session repurposed as social content serves both as value delivery and as a prompt for replay sign-ups.
Where SocialKit fits
SocialKit's scheduling calendar makes it straightforward to map out the full social promotion sequence before a webinar — announcement, teaser, speaker spotlight, reminder, and post-event recap — across all your connected platforms.
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FAQ
Quick answers to the questions people ask most about this term.
SocialKit posts to all 11 platforms from one calendar and tracks how every post performs, so the numbers explain themselves. Try it free for 7 days.
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