How to Schedule a Pinterest Pin

Step by step

1. 1

   Connect your Pinterest Business account

   In SocialKit, open your workspace settings and navigate to the connected accounts area. Select Pinterest from the platform list and follow the OAuth prompt — you'll be taken to Pinterest's own authorization screen to approve the connection. As of June 2026 this requires a Pinterest Business account; if yours is still Personal, convert it in Pinterest settings first, then return to authorize.

   Tip: If Pinterest does not appear or authorization fails, check that your account is confirmed as a Business account before retrying — that is the most common cause.

2. 2

   Open the composer and create your pin

   Click "Create" in SocialKit to open the post composer. Select Pinterest as your destination (you can also select additional platforms if you want to cross-post the same image to Instagram or Facebook at the same time). Upload your pin image — as of June 2026 the recommended aspect ratio for standard pins is 2:3 (1000 × 1500 px); see the pin sizes guide linked below for the full spec.

   Tip: Write your pin title and description in the composer before picking a time — a keyword-rich description helps Pinterest surface the pin to people searching relevant topics.

3. 3

   Select the destination board

   SocialKit fetches your Pinterest boards and shows them in a dropdown. Pick the board this pin belongs to. If you manage multiple Pinterest accounts, confirm the correct profile is selected at the top of the composer so the pin lands on the right board.

4. 4

   Add a destination link

   Paste the URL you want the pin to drive traffic to — a product page, blog post, or landing page. This is where pinners will land when they click through from Pinterest. As of June 2026 destination links are supported for standard image and video pins via the Pinterest API.

   Tip: Use the free UTM builder (linked below) to append tracking parameters to your URL before pasting it in, so clicks from Pinterest show up correctly in your analytics.

5. 5

   Pick a publish time or add to your queue

   Set a specific date and time for the pin to go live, or drop it into your scheduled queue for that Pinterest account. As of June 2026, SocialKit publishes pins automatically at the chosen time — you do not need to be online or take any action on your phone when the time arrives.

   Tip: For starting-point guidance on when your Pinterest audience is most active, check the best time to post on Pinterest page and refine from there with your own Pinterest analytics.

6. 6

   Review and confirm the scheduled pin

   Check the preview in the composer: image, title, description, board, destination link, and publish time. When everything looks right, click Schedule. The pin will appear on your content calendar with a Pinterest badge and the planned date.

7. 7

   Repeat for additional pins or batch-schedule your next month

   Create each additional pin the same way, or use SocialKit's calendar view to drag and rearrange pins across days. To build out a full month of pins efficiently, open the composer repeatedly, vary the boards and descriptions, and queue each one — you can fill your entire publishing schedule in a single session rather than returning to the composer every day.

   Tip: Vary your destination link, title, and description across pins even when reusing the same image — Pinterest treats identical metadata as duplicate content, which can reduce distribution as of June 2026.

Best practices

• Use the recommended 2:3 (1000 × 1500 px) portrait aspect ratio for standard pins — Pinterest crops or compresses images that fall outside spec, reducing the visual impact in feeds as of June 2026.
• Write keyword-rich pin descriptions: Pinterest functions as a search and discovery engine, so clear, specific language improves how often your pins surface to relevant audiences.
• Include a destination link on every pin you schedule — pins without a click destination provide no direct traffic benefit and miss Pinterest's core purpose as a referral platform.
• Spread scheduled pins across days and boards rather than concentrating them. Publishing several pins from the same domain in a short window can trigger Pinterest's spam detection as of June 2026; space them out.
• Vary the title and description between pins even when reusing artwork — fresh metadata signals new content to Pinterest's algorithm and avoids the duplicate-content penalty.
• Check your Pinterest analytics after a pin has been live for two weeks to see saves, outbound clicks, and impressions; use that data to decide which topics and formats to schedule more of.

Good to know

Do it in SocialKit