How to Set Up a Link in Bio Page for Instagram and TikTok

Step by step

1. 1

   Decide: native multi-link or a dedicated link-in-bio tool

   As of June 2026, both Instagram and TikTok let you add multiple links directly in your profile bio without a third-party tool. Instagram Business and Creator accounts can add up to five external links; TikTok Business accounts can add one website link but creator accounts with sufficient engagement can sometimes add more (check your current profile settings, as this threshold changes). If native multi-link covers your destinations, you may not need an external tool at all. If you want custom button labels, branded URLs, analytics, or more than five links, a dedicated tool — Linktree, Later's link-in-bio, Beacons, and similar services — hosts a micro-page at a single URL you paste into your bio.

   Tip: For most creators with fewer than five destinations (a website, a shop, a newsletter, a latest video), the native multi-link feature is enough and avoids adding another tool to your stack.

2. 2

   Set up your link-in-bio page (native option)

   On Instagram (as of June 2026): open your profile, tap "Edit profile", scroll to the "Links" section, and tap "Add external link". Paste the URL, add a label (this label appears as the tappable button text on your profile), and save. Repeat for each destination up to five. The links appear in order as stacked buttons on your profile page when visitors tap your profile URL on mobile. On TikTok: open your profile, tap "Edit profile", then "Website", and paste your URL. If your account has access to multiple links, a similar multi-link section appears.

3. 3

   Set up your link-in-bio page (third-party tool option)

   If you choose a dedicated tool: sign up and create a new page. Add button blocks for each destination — your website, online store, newsletter signup, latest content, or contact form. Customise button labels and colours to match your brand. Most tools generate a URL in the format `yourtool.com/yourhandle` or a custom domain if your plan supports it. Copy this URL — you will paste it into your Instagram or TikTok bio in the next step.

4. 4

   Paste the URL into your Instagram or TikTok bio

   On Instagram: go to "Edit profile" and, if you are using a third-party tool, add the tool's page URL as a single link (or replace your five native links with just that one). On TikTok: go to "Edit profile" and paste the URL into the "Website" field. Tap Save. Open your profile in a fresh browser session or have a colleague check it to confirm the link resolves and the button labels display correctly before you start promoting it in posts.

5. 5

   Add UTM parameters to every destination URL

   Raw clicks from your bio give you a visitor count but not the context behind them — which post drove the traffic, which platform, which campaign. Before adding any URL to your link-in-bio page, pass it through a UTM builder and add at least `utm_source` (e.g. `instagram` or `tiktok`), `utm_medium` (`bio`), and `utm_campaign` (a slug for the specific campaign or post series). SocialKit's free UTM builder at /tools/utm-builder generates these parameters without a login. Paste the UTM-tagged URL into your link-in-bio page instead of the bare URL — Google Analytics 4 then shows you exactly which social channel and campaign drove each visit and conversion.

   Tip: If you update a destination URL seasonally (e.g. a summer sale landing page), update the UTM campaign slug too so the data stays clean and you can compare campaigns year over year.

6. 6

   Write a clear call to action for every post that references the bio link

   A link in bio page only drives traffic if your audience knows to go there. Every post or Reel that references a destination should include an explicit call to action: "link in bio", "tap the link in my profile", or "find the full guide at the link in my profile". On Instagram, you can also add a link sticker to Stories pointing directly to the destination URL — this is available to most accounts regardless of follower count as of June 2026 (the old 10k-follower rule for link stickers is no longer in effect). TikTok captions and video overlays can reference the bio link, though the platform does not support clickable in-caption links.

7. 7

   Schedule your bio-traffic posts in advance with a social media scheduler

   Consistent posting is what keeps traffic flowing to your bio link. A link in bio page that you never reference in content is a dead end. SocialKit lets you schedule posts across Instagram, TikTok, Facebook, LinkedIn, YouTube, X, Pinterest, and five more platforms from one calendar. Compose the posts that reference your bio destinations in advance, pick best-time slots for each platform, and queue them so the cadence runs without daily effort. Because SocialKit is the scheduler — not a link-in-bio builder — you keep your choice of bio-link tool and simply use SocialKit to drive traffic to it consistently.

   Tip: Use a post template in SocialKit for your recurring bio-link CTA posts. A saved template with your standard "link in bio" caption format means you only edit the destination detail, not the whole structure, every time you create a new one.

Best practices

• Audit your link-in-bio page monthly and remove expired destinations — a broken or outdated link on a page you reference in hundreds of posts erodes trust and wastes the click.
• Order your link buttons by current priority, not by the order you added them. Most tools let you drag to reorder — put your highest-converting or most time-sensitive destination first, as many mobile users tap only the first button.
• Use descriptive button labels, not generic ones. "Download the free guide" or "Shop the summer sale" converts better than "Click here" or "My website" because the reader knows what they are getting before they tap.
• Tag every destination URL with UTM parameters so you can measure which posts, campaigns, and platforms are actually driving clicks and conversions — not just profile visits.
• Promote your bio link in Stories using the link sticker, not only in feed post captions. As of June 2026, Stories link stickers are available to most Instagram accounts regardless of follower count, and they convert better than text references alone.
• Post consistently rather than in bursts. A regular cadence — even two or three posts per week on your key platform — sustains a steady traffic level to your bio link. Batch-schedule a week or two of posts at once so you maintain the cadence without daily effort.

Good to know

Do it in SocialKit