Later sells its scheduling product, Later Social, in three tiers — Starter, Growth, and Scale — built around “social sets”, bundles of up to 8 profiles. The headline prices look simple, but post caps, metered AI credits, and paid add-ons for extra sets and users decide what you actually pay. Here is how Later’s plans break down, the limits that matter, and where the costs hide. All figures as of June 2026.
Quick answer
Later Social starts at $25/month — $18.75/month billed annually — for one social set of up to 8 profiles, capped at 30 posts per profile per month with 5 AI credits. Outgrow those caps and the next tier is Growth at $50/month, with extra sets, users, and AI credits sold as paid add-ons (as of June 2026).
| Plan | Billed monthly | Billed annually | Key limits |
|---|---|---|---|
| Starter | $25/month | $18.75/month billed annually | 1 social set (up to 8 profiles) · 1 user · 30 posts per profile/month · 5 AI credits/month · 3 months of analytics history |
| Growth | $50/month | $37.50/month billed annually | 2 social sets (16 profiles) · 2 users · 180 posts per profile/month · 50 AI credits/month · 1 year of analytics history |
| Scale | $110/month | — | 6 social sets (48 profiles) · 4 users · unlimited publishing · 100 AI credits/month · 2 years of analytics history |
Plans are built around “social sets” — bundles of up to 8 profiles. Extra social sets, users, and AI credits are paid add-ons on every tier, and annual billing is marketed as “3 months free”. Scale’s annual-billed rate is not itemized in our June 2026 audit — check later.com/pricing if you pay yearly. Paid plans come with a 14-day free trial (there is no free plan); no money-back guarantee is listed on later.com/pricing (as of June 2026).
Prices as listed on Later’s site, June 2026. Prices may change — see Later's current pricing page.
Hidden costs
The headline price buys a fixed bundle. Extra social sets, extra users, and extra AI credits are each paid add-ons on every plan (as of June 2026), and reviewers on G2 and Capterra report that costs can double or triple as accounts and teammates are added. Treat the sticker price as the floor, not the bill.
Starter caps publishing at 30 posts per profile per month and Growth at 180; unlimited publishing only arrives on the $110/month Scale plan (as of June 2026). Post daily to one profile and Starter’s monthly cap is already spent — an active multi-network calendar climbs Later’s tiers quickly.
Later includes 5 AI credits per month on Starter, 50 on Growth, and 100 on Scale, with additional credits sold as a paid add-on (as of June 2026). If AI captioning is part of your everyday workflow, the entry allowance runs out after a handful of posts.
Later ended support for X on August 28, 2025, per its own Help Center, and some users report that annual subscribers lost X scheduling mid-term. Bluesky, Mastodon, and Google Business were never added (as of June 2026). If any of those four networks is in your mix, the hidden cost is a second tool — or a migration.
Later discontinued its free plan: after the 14-day trial, the cheapest way in is Starter at $25/month, and no money-back guarantee is listed on later.com/pricing (as of June 2026). The trial window is generous — use it to test the post caps and the add-on math before committing to annual billing.
Honest take
Later is genuinely worth it if Instagram is your home base. The drag-and-drop grid preview is the feature it built its name on, and the visual planning workflow remains among the best in the category. It also schedules to Snapchat — which many competitors, SocialKit included, do not — and its influencer-marketing platform, built around the Mavely creator network, is a real differentiator if you want creator campaigns and scheduling from one vendor. The 14-day trial is also longer than most.
The math turns when you publish at volume or post beyond Later’s eight supported networks. Starter’s 30-posts-per-profile cap is tight for a daily calendar, unlimited publishing only arrives on the $110/month Scale plan, and extra social sets, users, and AI credits all add to the bill (as of June 2026). And if X, Bluesky, Mastodon, or Google Business matter to you, Later cannot post there at all.
If the add-on math is what brought you here, SocialKit’s answer is one flat EUR plan that already includes what Later meters. Solo is €29/month (€17.40/month billed annually) with 15 social accounts, unlimited scheduled posts, 150 AI credits, full analytics, and API + webhooks on every plan, even Solo. Coverage goes further too: all 11 supported platforms include X, Bluesky, Mastodon, and Google Business — the four networks Later cannot post to. Teams get the flat Team plan at €49/month (€29.40/month billed annually) with 30 social accounts, 2 seats, and approval workflows included.
Two honest caveats. The entry prices are close — Later Starter lists at $18.75/month billed annually versus Solo at €17.40/month — so the case is about what is included, not a cheaper sticker. And if Instagram grid planning, Snapchat scheduling, or influencer campaigns are why you chose Later, it remains the better fit. For everyone else, the math is easy to check: 7-day trial, €0.00 due today, plus a 7-day money-back guarantee.
billed annually · €29/month billed monthly
€0.00 due today · cancel anytime · 7-day money-back guarantee
Full plan details on our pricing page.
FAQ
Still weighing it up? These are the answers people look for before they switch.
€0.00 due today · cancel anytime · 7-day money-back guarantee
The full head-to-head: every feature, platform, and price compared with Later.
Best Later alternativesLater built its name on visual Instagram planning, and its drag-and-drop grid preview is still genuinely excellent. But Later ended X (Twitter) support on August 28, 2025, never added Bluesky, Mastodon, or Google Business, and its Starter plan caps publishing at 30 posts per profile per month with just 5 AI credits — while extra social sets, users, and AI credits are paid add-ons on every tier (as of June 2026). If those gaps and caps are why you are here, this list compares the strongest alternatives honestly: platforms, post limits, real pricing, and who each tool genuinely fits. All facts come from each vendor’s public pricing page as of June 2026.
Buffer vs LaterBuffer and Later are two of the most popular schedulers for creators and small businesses — and they have grown in opposite directions. Buffer stayed focused on broad, simple publishing: all 11 major platforms, a genuinely useful free plan, and per-channel pricing. Later doubled down on Instagram-first visual planning and influencer marketing, ending X support in 2025 along the way. This page compares the two honestly — platforms, pricing models, and publishing limits as of June 2026 — and shows where a third option, SocialKit, beats them both on flat EUR pricing.
Hootsuite vs LaterHootsuite and Later are two of the most recognized names in social media management — and they are aimed at almost opposite buyers. Hootsuite is an enterprise social intelligence platform priced per seat, bundling listening, employee advocacy, and 100+ integrations most small teams never open. Later is an Instagram-first visual planner that has pivoted toward influencer marketing — and ended X support entirely in 2025. This page compares the two honestly — pricing, platforms, and publishing limits as of June 2026 — and shows where a third option, SocialKit, covers all 11 major networks on one flat EUR plan.