Free template

Free Hashtag Research & Tracker Template

Last updated: 2026-05-19 · Tracker · By SocialKit Team

Stop guessing which hashtags work. Group your tags into sets, label each one broad, niche or branded, then log how often you used it and the reach and engagement you actually saw — so you can keep what performs and drop what does not. Download the CSV, paste it into Sheets or Excel, or print it. No email, no sign-up, no account.

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Get the template

Download the CSV, copy it straight into Google Sheets or Excel, or print it. Everything below is rendered on this page — nothing is hidden behind a form.

Template preview

The full template, shown in full — these are the exact columns and a few illustrative example rows.

Hashtag group / set nameHashtagPlatformSize (broad / niche / branded)Times usedAvg reach when usedAvg engagement when usedKeep / dropNotes
Launch set A#smallbusinessInstagramBroade.g. 8e.g. 1,250e.g. 3.2%TestHuge tag — high reach, low save rate (example)
Launch set A#handmadeleatherInstagramNichee.g. 8e.g. 640e.g. 6.8%KeepSmaller but our buyers actually use it (example)
Launch set A#yourbrandnameInstagramBrandede.g. 8e.g. 320e.g. 9.1%KeepBranded tag — track UGC under it
Education set#marketingtipsTikTokBroade.g. 5e.g. 2,100e.g. 2.4%TestReach high, comments low — watch one more month
Education set#socialmediahacksTikTokNichee.g. 5e.g. 880e.g. 5.0%KeepGood fit for how-to clips
Community set#buildinpublicXNichee.g. 4e.g. 4.5%TestReach not reported on this network — track engagement
Community set#fridayintroThreadsBroade.g. 2DropNo measurable lift — illustrative only
Pinterest set#homeofficePinterestBroade.g. 6e.g. 1,900e.g. 1.8%TestTreat tags as keywords here — example row

Add one row per hashtag, grouped by the set you post it in. Sample numbers are illustrative placeholders — clear them and log your own.

What's inside

Hashtag group / set name
The reusable bundle this tag belongs to (e.g. "Launch set A", "Education set"). Grouping lets you sort and compare whole sets, not just single tags, and reuse a proven set in one paste.
Size (broad / niche / branded)
Roughly how big the tag is: broad (high-volume, competitive), niche (smaller, more targeted) or branded (your own tag). A healthy set usually mixes all three rather than leaning on broad tags alone.
Times used
How many posts you have used this tag on. It gives the reach and engagement figures context — one good post is not a trend, so let the count build before you judge a tag.
Avg reach when used
The average reach of posts that included this tag, taken from YOUR own platform analytics. Leave a dash where a network does not report reach for hashtags — never copy a benchmark from elsewhere.
Avg engagement when used
Average likes, comments, saves or shares on posts using this tag, again from your own analytics. Pair it with reach: a small tag with high engagement often beats a giant tag that buries you.
Keep / drop
Your verdict after enough uses — Keep, Drop or Test. This column is the whole point of the tracker: it turns scattered hashtags into a short list of sets that actually earn their place.

How to use this template

  1. Get the hashtag tracker

    Download the tracker as a CSV for Excel, Google Sheets or Numbers, or copy it straight into a sheet — no import dialog and no account. Keep it open so you can log results as each set goes out.

  2. Clear the samples and add your tags

    Delete the illustrative rows, then add one row per hashtag. Give each row a set name so related tags stay grouped, and label its size (broad / niche / branded).

  3. Validate each set before you post

    Paste a set into the free hashtag counter to check the count and spot duplicates or broken tags, then post it. The counter validates the set; this sheet records what happens next.

  4. Log reach and engagement after posting

    Once a post has run, copy its reach and engagement from your platform analytics into the matching rows and bump "Times used". Use a dash where a network does not report a figure — do not estimate.

  5. Decide keep, drop or test

    After a few uses, set the Keep / drop column for each tag. Sort by set and verdict to build a short list of proven sets you can reuse, and retire the tags that never moved the numbers.

  6. Schedule the winning sets in SocialKit

    Save your kept sets as captions or notes, then schedule and cross-post them across your networks in SocialKit so a proven set goes out consistently instead of being retyped each time.

Best practices

  • Mix broad, niche and branded tags in every set — broad tags reach widely but bury you, niche tags reach the right people, and a branded tag collects your own posts and UGC.
  • Judge tags on engagement and saves, not just reach: a smaller tag that drives comments and saves usually beats a giant tag that gets you scrolled past.
  • Give every tag a few uses before you decide — one viral or flat post is noise, so let "Times used" build before you mark Keep or Drop.
  • Track per platform, because the same tag behaves differently on each network and hashtag behaviour changes over time (as of June 2026) — keep separate rows rather than assuming one result transfers.
  • Only enter numbers you can see in your own analytics; leave a dash where a network does not report reach or engagement instead of copying a benchmark from anywhere else.
  • Reuse your kept sets by set name instead of retyping tags — consistency makes the reach and engagement comparison meaningful month to month.

Do it in SocialKit

Once you know which sets perform, schedule and cross-post them across all 11 supported networks from one place — no retyping. Where a network allows it SocialKit publishes for you; where it does not, it sends a publish notification, so a proven set goes out consistently.

Schedule your winning hashtag sets in SocialKit
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