Chacune mérite sa place pour un type d’utilisateur précis. Les données proviennent de la page de tarifs publique de chaque éditeur, en June 2026.
2. Later
Instagram-first visual planning and influencer campaignsLater is the big-name visual planner: its drag-and-drop Instagram grid preview is the feature it built its reputation on, it schedules to Snapchat (which neither Pallyy nor SocialKit covers), and it runs a full influencer-marketing platform alongside the scheduler. Starter lists at $25/month — $18.75/month billed annually — for one social set of up to 8 profiles (as of June 2026). Know the trade-offs: Later ended X support entirely in August 2025, covers no Bluesky, Mastodon, or Google Business, caps Starter at 30 posts per profile per month, and bills extra social sets, users, and AI credits as paid add-ons.
- Tarif d’entrée
- $25/month (Starter, 1 social set)
- Plateformes (sur nos 11)
- 7 sur 11
- Essai gratuit
- 14 days (no free plan)
3. Planoly
Creators planning a visual Instagram/Pinterest feedPlanoly invented Instagram grid planning, and previewing exactly how a feed will look is still its superpower — it also uniquely covers Amazon content. The Starter plan is listed at $14/month billed annually, or $16/month on monthly billing, per its help center (as of June 2026), with unlimited uploads on all paid plans and a 14-day trial. The caveats: Starter covers 1 user and 1 social set with no add-ons available — a second brand means the Growth tier, listed at $24/month billed annually — and Bluesky, Mastodon, and Google Business are not supported at all.
- Tarif d’entrée
- $14/month (Starter, billed annually)
- Plateformes (sur nos 11)
- 8 sur 11
- Essai gratuit
- 14 days + free mobile tier (10 uploads/mo)
4. Publer
Budget-minded users with 1–2 accounts who want a free planPubler is the budget pick that fixes Pallyy’s platform gaps: it covers all 11 major networks including Bluesky and Mastodon, plus Telegram and WordPress. Its modular pricing starts at a $5/month base for one account with extras at $4/month each — typical configured setups are quoted around $12/month (as of June 2026) — paid plans include unlimited scheduling, and there is a free plan for up to 3 accounts (excluding X). The catch: the bill grows per account and per teammate, and AI, analytics, and best-time posting are gated to the pricier Business plan.
- Tarif d’entrée
- $5/mo base + $4 per extra account (~$12/mo typical)
- Plateformes (sur nos 11)
- All 11
- Essai gratuit
- 7 days (Professional) · 14 days (Business) + free plan
5. Metricool
Analytics-heavy marketers managing several brandsMetricool is the pick if Pallyy’s Instagram-leaning analytics are what sent you looking. Its reporting depth is best-in-class for the price range — competitor tracking, ads and web stats in one dashboard, exportable reports — and it has a usable free plan (1 brand, 20 posts/month). Paid tiers start from €16/month billed annually for 5 brands, prices excluding VAT (as of June 2026). Know the catches: X is a +$5/account add-on on every tier and excluded from the free plan along with LinkedIn, and Mastodon is not supported at all.
- Tarif d’entrée
- Free plan · from €16/month (Starter, 5 brands, billed annually)
- Plateformes (sur nos 11)
- 10 sur 11
- Essai gratuit
- Free plan (1 brand, 20 posts/mo)
6. Buffer
Solo users with 1–3 channels who want a free planBuffer is the established safe choice, with the most generous free plan on this list — 3 channels, free forever — and full coverage of all 11 major platforms, Bluesky and Mastodon included. Paid plans bill per channel: $5/month each on Essentials (as of June 2026), with unlimited scheduling on paid tiers. The honest caveat is the math at scale: every connected channel adds to the bill (11 channels list at roughly $55/month), approval workflows require the $10-per-channel Team plan, and no money-back guarantee is listed.
- Tarif d’entrée
- $5/month per channel (Essentials)
- Plateformes (sur nos 11)
- All 11
- Essai gratuit
- 14 days (paid plans) + free plan