Buffer and Pallyy both target creators and small teams on a budget — but they come at the job from different angles. Buffer is the category’s best-known per-channel workspace, with a free-forever plan and coverage of all 11 major platforms. Pallyy is a founder-led indie planner built around Instagram: a visual grid, per-client “social sets,” and a link-in-bio tool, with USD tiers listed from $15/month (as of June 2026). This page compares the two honestly — pricing, post limits, and platforms — and shows where a third option, SocialKit, covers heavy multi-network posting on one flat EUR plan.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Buffer | Pallyy | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | All 11 | 9 of 11 | All 11 |
| Bluesky | Yes | No | Yes |
| Mastodon | Yes | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $5/mo per channel (Essentials)Free plan: up to 3 channels | $15/mo (Starter)Pricing-page tier; the help center lists a newer $25/mo pay-as-you-go model (June 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per channel — each connected account billed separately | Per “social set” in USD — extra sets and users billed as add-ons | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | Pay per channelChannels beyond 10 cost less per channel | 1 social set (max 2 accounts) on StarterUp to 10 accounts per set on Pro and above | 15 on Solo · 30 on Team |
| Free trial | 14 days (paid plans) + free plan | 14 daysPer pallyy.com/pricing; the help center lists a free plan instead (June 2026) | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed on buffer.com/pricing (June 2026) | Not listedNot shown on pallyy.com/pricing (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited on paid plans · 10/channel on Free | 20/mo on Starter · unlimited from ProHelp-center free plan lists 15 posts/mo (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Via analytics recommendationsAdvanced analytics on paid plans | Not listedNot shown on Pallyy’s pricing page (June 2026) | Yes |
| Per-platform customization | Yes | Not listedNot shown on Pallyy’s pricing page (June 2026) | Yes |
| First-comment scheduling | Paid plans | Not listedNot shown on Pallyy’s pricing page (June 2026) | Yes |
| Calendar view | Yes | Yes | Yes |
| Content & AI | |||
| AI assistant | AI Assistant on all plans | AI caption generator (free web tools)Not listed as a plan feature on pallyy.com/pricing (June 2026) | Every plan (metered credits) |
| Post templates | Not listedNot shown on the Buffer pricing page (June 2026) | Not listedNot shown on Pallyy’s pricing page (June 2026) | Yes |
| Content library | Ideas library (100 on Free, unlimited on paid) | 2–50GB media storage by planPer pallyy.com/pricing (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNot shown on the Buffer pricing page (June 2026) | Not listedNot shown on Pallyy’s pricing page (June 2026) | Yes |
| Hashtag manager | Paid plans | Not listedNot shown on Pallyy’s pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | Unlimited on Team plan$10/mo per channel | 1 user on Starter & Pro3 on Agency · 10 on Scale; extra users listed at $10–29/mo depending on model (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Team plan only$10/mo per channel | Pro plan and upClient approvals are a core Pallyy feature | Team & Enterprise plans |
| Comments on posts | Internal notes on paid plans | Not listedApprovals and shared calendars are listed; per-post comments are not detailed (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | 30-day history on Free · advanced on paid plans | Basic on Starter · advanced on Pro+Users report depth is strongest for Instagram | Included on every plan |
| API + webhooks | API access on all plansFree plan limited to 1 key, 3,000 requests/mo | Not listedNo public API or webhooks shown on Pallyy’s plans (June 2026) | Every plan, incl. Solo |
| Support | Help center + email | Email support · founder call-booking offeredPhone support not listed (June 2026) | Email · priority on Enterprise |
| Verdict | |||
| Best for | Solo users with 1–3 channels who want a free plan | Instagram-first brands and small agencies wanting a cheap visual planner | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Buffer figures per their public pricing page; Pallyy figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
About $55/month with all 11 networks connected (channels beyond 10 cost less per channel). Team plan: $10/month per channel. As of June 2026.
Marketing pricing-page rates as of June 2026. Pallyy’s help center lists a newer pay-as-you-go model instead: $25/month per social set, +$29/month per extra user, with a free plan (15 posts/mo). Unlimited posting starts at $25/month under either model.
billed annually · €29/month billed monthly
€0.00 due today · cancel anytime · 7-day money-back guarantee
Pricing as of June 2026. Buffer and Pallyy prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Pick by workflow. Buffer is the better of the two for small channel counts and the open-social networks — its free plan is genuinely useful, and all 11 platforms are covered if you accept the per-channel meter. Pallyy is the better of the two for Instagram-first brands and freelancers managing a client or two: the grid planner and social-set model are excellent at $15–25/month, as long as the post caps and the 9-network lineup fit your mix. The gap opens when you post heavily across many networks — exactly where Buffer’s per-channel bill grows and Pallyy’s caps bite. That is the case SocialKit is built for: unlimited scheduled posts to all 11 platforms, 15 social accounts on a flat €29/month Solo plan (€17.40/month billed annually), with AI, analytics, and API + webhooks included.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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