Metricool’s pricing looks friendly — a genuinely free plan and a Starter tier from €16/month billed annually. But the working price depends on the fine print: X (Twitter) is a paid add-on on every tier, listed prices exclude VAT, plans scale by brand count, and the features teams upgrade for sit on the €43/month Advanced tier. Here is how Metricool’s plans break down, the limits that matter, and what the bill really looks like. All figures as of June 2026.
Quick answer
Metricool has a genuinely free plan (1 brand, 20 posts/month, no LinkedIn or X). Paid tiers start at €16/month billed annually for 5 brands on Starter — but X (Twitter) costs +$5/month per account, listed prices exclude VAT, and approvals plus API access wait on Advanced from €43/month (as of June 2026).
| Plan | Billed monthly | Billed annually | Key limits |
|---|---|---|---|
| Free | €0 — free plan | €0 | 1 brand · 20 posts/month · no LinkedIn or X (Twitter) · 5 competitor profiles · 30-day analytics history · AI assistant included |
| Starter | — | From €16/month (5 brands) | 5 brands · unlimited posts (Fair Use Policy) · competitor tracking up to 100 profiles · X (Twitter) is a +$5/month-per-account add-on · no approval workflow or API |
| Advanced | — | From €43/month (15 brands) | 15 brands · team & client management · approval workflow · role management · full X (Twitter) analytics · Metricool API (Zapier, Make & MCP) · Looker Studio connector |
Metricool advertises “from” prices at the annual-billed rate — Starter is €16/month for 5 brands billed annually, and 10 brands lists at €29/month; monthly-billing rates are not itemized here, so check the live page if you pay month to month. All listed prices exclude VAT, and a Custom tier with a dedicated account manager sits above Advanced. No full-feature trial of the paid tiers and no money-back guarantee are listed on metricool.com/pricing (as of June 2026).
Prices as listed on Metricool’s site, June 2026. Prices may change — see Metricool's current pricing page.
Hidden costs
Connecting X is a paid add-on at +$5/month per account on every paid tier, and the free plan excludes X entirely — LinkedIn is excluded from the free plan too (as of June 2026). If X or LinkedIn matter to your strategy, the advertised price is not the price you pay.
Metricool’s pricing page states that listed prices do not include applicable VAT (as of June 2026). For EU buyers, the working price is the listed rate plus their local VAT rate — worth adding before you compare totals with tools that quote a final price.
The approval workflow, team and client management, role management, full X (Twitter) analytics, and the Metricool API (Zapier, Make & MCP) are all listed on the Advanced plan from €43/month before VAT (as of June 2026). If a sign-off step or API access is a requirement, the €16 Starter tier is not the tier you will actually buy.
Plans scale by how many brands — sets of connected accounts — you manage: Starter lists at €16/month for 5 brands and €29/month for 10, with Advanced at 15 brands from €43/month (as of June 2026). Every client or project you add nudges you toward the next tier, so the headline number and the working number can be quite different.
There is no full-feature trial of the paid tiers listed on Metricool’s pricing page, and no money-back guarantee is shown either (as of June 2026). The on-ramp is the free plan, capped at 20 posts per month on one brand with no LinkedIn or X — a real preview of the planner, but not of the paid tiers you are evaluating.
Honest take
If reporting is the core of your job, Metricool is worth it. Its analytics are genuinely best-in-class for this price range: in-depth reporting across organic and paid, competitor tracking (up to 100 profiles on Starter), customizable reports with PDF/PPT exports, and a Looker Studio connector on Advanced. The free plan is also a fair deal for one brand with light posting — 20 posts a month and 30 days of analytics history for €0. And per-brand tiers suit marketers juggling several brands’ dashboards.
The math turns when publishing is the job. X costs +$5/month per account on every paid tier, listed prices exclude VAT, Mastodon is missing, and approvals plus API access wait on Advanced from €43/month (as of June 2026). Some users also report on Trustpilot and G2 that accounts occasionally disconnect and support can be slow on billing issues. Analytics-first: keep Metricool. Publishing-first: do the math.
If the add-ons and tier-gating are what brought you here, SocialKit keeps the bill flat. Every plan includes all 11 platforms — Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Threads, Bluesky, Pinterest, Mastodon, and Google Business — so X and LinkedIn are included from day one with no per-network pricing, and Mastodon (which Metricool does not support) is covered natively. Solo is €29/month (€17.40/month billed annually) with 15 social accounts.
The gated features land lower, too: API + webhooks are included on every plan, even Solo, instead of waiting on a €43/month tier, and approval workflows come with the flat Team plan at €49/month (€29.40/month billed annually, 30 social accounts, 2 seats). Honest caveat: if deep analytics and client reporting are the core of your job — or you run one brand with light posting — Metricool’s analytics depth and free plan remain the better deal. Otherwise, check the math risk-free: 7-day trial, €0.00 due today, plus a 7-day money-back guarantee.
billed annually · €29/month billed monthly
€0.00 due today · cancel anytime · 7-day money-back guarantee
Full plan details on our pricing page.
FAQ
Still weighing it up? These are the answers people look for before they switch.
€0.00 due today · cancel anytime · 7-day money-back guarantee
The full head-to-head: every feature, platform, and price compared with Metricool.
Best Metricool alternativesMetricool earns its reputation: for the price, its analytics — competitor tracking, ads and web stats in one dashboard, exportable reports — are genuinely best-in-class, and the free plan (1 brand, 20 posts/month) is real. The catch is the working price versus the sticker: X (Twitter) costs an extra $5/month per account on every tier and is excluded from the free plan along with LinkedIn, listed prices exclude VAT, Mastodon is not supported, and approvals plus API access wait on the Advanced tier from €43/month (as of June 2026). If that gap between the advertised number and your invoice is why you are here, this list compares the strongest alternatives honestly — every fact taken from each vendor’s public pricing page as of June 2026.
Hootsuite vs MetricoolHootsuite and Metricool overlap on the surface — both schedule posts and report on results — but they are built for very different buyers. Hootsuite is an enterprise social intelligence platform priced per seat, with listening and advocacy tooling and an entry plan listed at $99/month per user, no free plan included. Metricool is a Spanish analytics-first suite with per-brand tiers from a listed €16/month and a genuinely free plan — though X costs extra and listed prices exclude VAT. This page compares the two honestly — pricing, platforms, and features as of June 2026 — and shows where a third option, SocialKit, undercuts the gaps with flat EUR pricing.
Buffer vs MetricoolBuffer and Metricool court the same creators, small businesses, and agencies — from opposite directions. Buffer is a publishing-first workspace: clean, simple, covering all 11 major platforms with a free-forever plan and per-channel pricing. Metricool is an analytics-first suite: in-depth reporting, competitor tracking, and ads in one dashboard, sold in per-brand EUR tiers — with X as a paid add-on and VAT on top of the sticker price. This page compares the two honestly — platforms, pricing models, and team features as of June 2026 — and shows where a third option, SocialKit, beats them both on flat EUR pricing.