Agorapulse and Oktopost both sit above the mid-market — but they target very different organizations. Agorapulse is a self-serve agency platform combining publishing, a unified social inbox, listening, and ROI reporting in per-user plans from $79/month on annual billing, with a 30-day no-card trial. Oktopost is an enterprise B2B "social-to-revenue" suite sold exclusively by demo and annual contract, with LinkedIn as its primary focus and CRM/MAP integration as its defining capability; its pricing page lists Professional from about $8,000/year and Advanced from about $12,000/year as listed annual starting minimums (as of June 2026). This page compares the two honestly and shows where SocialKit — a flat-EUR, self-serve scheduler — offers a more accessible path for smaller teams.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Agorapulse | Oktopost | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 10 of 11Also supports: Reddit | 5 of 11 | All 11 |
| Bluesky | Yes | No | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | No | Yes |
| Google Business | Yes | No | Yes |
| Yes | No | Yes | |
| Pricing & trial | |||
| Entry price | $79/user/mo billed annually (Standard)$99/user/mo billed monthly — as of June 2026 | ~$8,000/yr (Professional, listed min.)Annual starting minimum on oktopost.com/pricing; quote-based, no self-serve (as of June 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per user — every seat billed separately; 10 profiles per plan | Quote-based annual contracts — Professional from ~$8,000/yr, Advanced from ~$12,000/yr (as of June 2026) | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 10 social profiles per planExtra profiles listed at $10/mo each (June 2026) | Professional = one marketing user; profiles/users scale by quotePer oktopost.com/pricing (June 2026); advocacy seats priced separately | 15 on Solo · 30 on Team |
| Free trial | 30 days, no card required | No self-serve trialEntry is "Book a demo"/"Request a quote" — no free trial advertised (June 2026) | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed on agorapulse.com/pricing (June 2026) | Not advertisedNo money-back guarantee published; sold on annual contracts (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited post scheduling on all plans | Unlimited (enterprise publishing)No documented scheduled-post cap (June 2026) | Unlimited on every plan |
| Best-time auto-posting | From Advanced ($149/user/mo annual)“Recommended publishing times in composer” — per their plan table (June 2026) | Free best-time tool + social BIStandalone best-time-to-post tool and analytics; in-app auto-scheduling intelligence not itemized (June 2026) | Yes |
| Per-platform customization | Not listedNot shown on the Agorapulse pricing page (June 2026) | YesPer-network publishing across its supported channels | Yes |
| First-comment scheduling | From Professional ($119/user/mo annual)“First comment & threads” — per their plan table (June 2026) | Not documentedNot itemized in public materials (June 2026) | Yes |
| Calendar view | YesShared calendars gated to the Advanced plan | YesSocial calendar included on Professional and up | Yes |
| Content & AI | |||
| AI assistant | AI Writing Assistant on all plansAI reply suggestions only on the contact-sales Custom plan (June 2026) | AI Assist + GenAI agentsAI-assisted content creation included | Every plan (metered credits) |
| Post templates | Not listedNot shown on the Agorapulse pricing page (June 2026) | Not documentedNot itemized in public materials (June 2026) | Yes |
| Content library | Included on all plansPer their plan comparison table (June 2026) | Not documentedAsset/content management not itemized publicly (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNot shown on the Agorapulse pricing page (June 2026) | Not documentedThreads, Bluesky & Mastodon not supported (June 2026) | Yes |
| Hashtag manager | Not listedNot shown on the Agorapulse pricing page (June 2026) | Not documentedNot itemized in public materials (June 2026) | Yes |
| Collaboration | |||
| Team seats | Pay per userEach seat adds $79–$149/mo on annual billing | Professional = 1 marketing user; more by quoteApprove-only users + advocacy seats priced separately (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Simple approvals from Professional · multi-step on CustomPer their plan comparison table (June 2026) | Approval workflowsMultiple workflows on the ~$12,000/yr Advanced tier (June 2026) | Team & Enterprise plans |
| Comments on posts | Post & inbox assignments on Professional plan and up | Not documentedInternal post commenting not itemized publicly (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Basic reports on Standard · advanced reports + ROI on Advanced | Funnel analytics + revenue attributionCore strength — CRM/MAP-tied social BI | Included on every plan |
| API + webhooks | Custom tier only“Reports open API” listed only under the contact-sales Custom plan; Zapier from Advanced (June 2026) | API on Advanced tierOktopost API gated to the ~$12,000/yr Advanced plan (June 2026) | Every plan, incl. Solo |
| Support | Standard support · priority support on Custom tier | Sales-led onboarding + CSMUsers report on G2 a steep learning curve / multi-week-to-month onboarding | Email · priority on Enterprise |
| Verdict | |||
| Best for | Agencies & mid-market teams that need inbox, listening and ROI reporting | Enterprise B2B marketing & revenue teams tying LinkedIn-first social to pipeline | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Agorapulse figures per their public pricing page; Oktopost figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
$99/user/month billed monthly. Professional: $119/user/mo and Advanced: $149/user/mo on annual billing. Every plan includes 10 social profiles; extra profiles are listed at $10/month each. As of June 2026.
Annual starting minimum on oktopost.com/pricing (as of June 2026); Advanced lists from ~$12,000/year. Quote-based, no free plan or self-serve trial; employee advocacy is a separate per-seat module (reported ~$150–$300/seat/year, third-party/unverified). A third-party "≈$400/month" figure conflicts with the $8,000 floor and is treated as unverified.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Agorapulse and Oktopost prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
These two tools are designed for genuinely different buyers. Agorapulse is the stronger pick for agencies and mid-market teams that want publishing, inbox management, and listening in one self-serve platform at a per-user price — more accessible than Oktopost and far broader in platform coverage. Oktopost is the right choice for enterprise B2B marketing and revenue teams that need to tie LinkedIn-first social activity to pipeline inside a CRM, run a formal advocacy program, and integrate with Salesforce or Marketo at scale — when a five-figure annual contract is justified by the revenue the social program drives. SocialKit is neither of those things: it is a transparent, self-serve scheduler for the team that wants to publish to all 11 platforms on a flat EUR plan, start in minutes without a sales call, and get API + webhooks on day one.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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