Agorapulse and Pallyy occupy opposite ends of the social media management market in both price and scope. Agorapulse is a premium agency suite — publishing, a unified social inbox, social listening, ROI reporting, and competitor benchmarking — priced per user from $79/month on annual billing. Pallyy is a lean, Instagram-first visual planner organized around per-client "social sets," aimed at freelancers and small agencies who want a low-cost, tidy way to manage client content; its pricing page lists a Starter tier at $15/month. Both tools miss Mastodon; Pallyy also misses Bluesky. SocialKit is the flat-EUR third option covering all 11 platforms on one plan, with no post caps or per-set add-on billing.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Agorapulse | Pallyy | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 10 of 11Also supports: Reddit | 9 of 11 | All 11 |
| Bluesky | Yes | No | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $79/user/mo billed annually (Standard)$99/user/mo billed monthly — as of June 2026 | $15/mo (Starter)Pricing-page tier; the help center still lists a different $25/mo pay-as-you-go model (June 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per user — every seat billed separately; 10 profiles per plan | Per “social set” in USD — extra sets and users billed as add-ons | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 10 social profiles per planExtra profiles listed at $10/mo each (June 2026) | 1 social set (max 2 accounts) on StarterUp to 10 accounts per set on Pro and above | 15 on Solo · 30 on Team |
| Free trial | 30 days, no card required | 14 daysPer pallyy.com/pricing; the help center lists a free plan instead (June 2026) | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed on agorapulse.com/pricing (June 2026) | Not listedNot shown on pallyy.com/pricing (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited post scheduling on all plans | 20/mo on Starter · unlimited from ProHelp-center free plan lists 15 posts/mo (June 2026) | Unlimited on every plan |
| Best-time auto-posting | From Advanced ($149/user/mo annual)“Recommended publishing times in composer” — per their plan table (June 2026) | Not listedNot shown on Pallyy’s pricing page (June 2026) | Yes |
| Per-platform customization | Not listedNot shown on the Agorapulse pricing page (June 2026) | Not listedNot shown on Pallyy’s pricing page (June 2026) | Yes |
| First-comment scheduling | From Professional ($119/user/mo annual)“First comment & threads” — per their plan table (June 2026) | Not listedNot shown on Pallyy’s pricing page (June 2026) | Yes |
| Calendar view | YesShared calendars gated to the Advanced plan | Yes | Yes |
| Content & AI | |||
| AI assistant | AI Writing Assistant on all plansAI reply suggestions only on the contact-sales Custom plan (June 2026) | AI caption generator (free web tools)Not listed as a plan feature on pallyy.com/pricing (June 2026) | Every plan (metered credits) |
| Post templates | Not listedNot shown on the Agorapulse pricing page (June 2026) | Not listedNot shown on Pallyy’s pricing page (June 2026) | Yes |
| Content library | Included on all plansPer their plan comparison table (June 2026) | 2–50GB media storage by planPer pallyy.com/pricing (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNot shown on the Agorapulse pricing page (June 2026) | Not listedNot shown on Pallyy’s pricing page (June 2026) | Yes |
| Hashtag manager | Not listedNot shown on the Agorapulse pricing page (June 2026) | Not listedNot shown on Pallyy’s pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | Pay per userEach seat adds $79–$149/mo on annual billing | 1 user on Starter & Pro3 on Agency · 10 on Scale; extra users listed at $10–29/mo depending on model (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Simple approvals from Professional · multi-step on CustomPer their plan comparison table (June 2026) | Pro plan and upClient approvals are a core Pallyy feature | Team & Enterprise plans |
| Comments on posts | Post & inbox assignments on Professional plan and up | Not listedApprovals and shared calendars are listed; per-post comments are not detailed (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Basic reports on Standard · advanced reports + ROI on Advanced | Basic on Starter · advanced on Pro+Users report depth is strongest for Instagram | Included on every plan |
| API + webhooks | Custom tier only“Reports open API” listed only under the contact-sales Custom plan; Zapier from Advanced (June 2026) | Not listedNo public API or webhooks shown on Pallyy’s plans (June 2026) | Every plan, incl. Solo |
| Support | Standard support · priority support on Custom tier | Email support · founder call-booking offeredPhone support not listed (June 2026) | Email · priority on Enterprise |
| Verdict | |||
| Best for | Agencies & mid-market teams that need inbox, listening and ROI reporting | Instagram-first brands and small agencies wanting a cheap visual planner | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Agorapulse figures per their public pricing page; Pallyy figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
$99/user/month billed monthly. Professional: $119/user/mo and Advanced: $149/user/mo on annual billing. Every plan includes 10 social profiles; extra profiles are listed at $10/month each. As of June 2026.
Live pricing-page rates as of June 2026. Pallyy’s help center still lists a different pay-as-you-go model: $25/month per social set, +$29/month per extra user, with a free plan (15 posts/mo). Unlimited posting starts at $25/month under either model.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Agorapulse and Pallyy prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Agorapulse and Pallyy serve genuinely different definitions of an agency tool. Agorapulse is the stronger choice for mid-market teams that need the full suite — inbox, listening, ROI, and deep analytics — and have the per-user budget to match. Pallyy is the stronger choice for freelancers and small agencies whose workflow is visual and Instagram-centric, who manage a handful of brands, and who want the lowest possible USD entry price. Where both leave a gap is broad multi-network publishing without post caps, without per-set billing, and in EUR: that is the job SocialKit handles — all 11 platforms including Bluesky and Mastodon, unlimited scheduled posts, a flat EUR price, and API + webhooks on every plan.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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