Agorapulse and Planable are built for social media teams, but they have almost nothing else in common. Agorapulse is a full agency suite — unified inbox, social listening, ROI reporting, and publishing — priced per user and aimed at mid-market brands and agencies that live in conversation management all day. Planable is a collaboration-and-approval-first scheduler: a polished content calendar with the kind of multi-stage sign-off that makes getting posts approved feel easy, priced per workspace and aimed at creative teams and agencies whose bottleneck is the review cycle. Both are legitimate tools solving different problems. This page compares them honestly — pricing, platforms, and team features as of June 2026 — and flags where a third option, SocialKit, serves teams that want publishing to all 11 platforms on one flat EUR price.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Agorapulse | Planable | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 10 of 11Also supports: Reddit | 9 of 11 | All 11 |
| Bluesky | Yes | No | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $79/user/mo billed annually (Standard)$99/user/mo billed monthly — as of June 2026 | $33/workspace/mo Basic (listed)Per-workspace pricing verified on planable.io June 2026; ~$29.70/mo billed annually (2 months free) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per user — every seat billed separately; 10 profiles per plan | Per-workspace plans — each brand/workspace billed separately ($33 Basic, $49 Pro, custom Enterprise) | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 10 social profiles per planExtra profiles listed at $10/mo each (June 2026) | 4 social pages on Basic · 10 on Pro · 50 on Enterprise (per workspace)Per Planable’s pricing page (June 2026) | 15 on Solo · 30 on Team |
| Free trial | 30 days, no card required | Free plan: first 50 posts free, no time limit, no cardPost-capped freemium, not a time-limited trial (June 2026) | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed on agorapulse.com/pricing (June 2026) | Not listedNo money-back guarantee found in published plan details (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited post scheduling on all plans | 60/mo on Basic · 150/mo on Pro · unlimited on Enterprise (per workspace)Per Planable’s pricing page (June 2026) | Unlimited on every plan |
| Best-time auto-posting | From Advanced ($149/user/mo annual)“Recommended publishing times in composer” — per their plan table (June 2026) | Not itemizedBest-time auto-posting not listed in Planable’s published plan details (June 2026) | Yes |
| Per-platform customization | Not listedNot shown on the Agorapulse pricing page (June 2026) | Per-network previews & customizationCore to Planable’s multi-channel editor (June 2026) | Yes |
| First-comment scheduling | From Professional ($119/user/mo annual)“First comment & threads” — per their plan table (June 2026) | First-comment supportedListed among Planable’s content features (June 2026) | Yes |
| Calendar view | YesShared calendars gated to the Advanced plan | Feed, Calendar, Grid & List viewsGrid gates to Pro, List to Enterprise (June 2026) | Yes |
| Content & AI | |||
| AI assistant | AI Writing Assistant on all plansAI reply suggestions only on the contact-sales Custom plan (June 2026) | AI content tools includedIn-app AI plus free AI generators (June 2026) | Every plan (metered credits) |
| Post templates | Not listedNot shown on the Agorapulse pricing page (June 2026) | Not itemizedPost templates not listed in Planable’s published plan details (June 2026) | Yes |
| Content library | Included on all plansPer their plan comparison table (June 2026) | Media library includedListed among Planable’s content features (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNot shown on the Agorapulse pricing page (June 2026) | Not itemizedNative thread support not specified; no Bluesky/Mastodon publishing (June 2026) | Yes |
| Hashtag manager | Not listedNot shown on the Agorapulse pricing page (June 2026) | Not itemizedIn-product hashtag manager not listed in published plan details (June 2026) | Yes |
| Collaboration | |||
| Team seats | Pay per userEach seat adds $79–$149/mo on annual billing | Unlimited users on every paid planA genuine differentiator — no per-seat charge (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Simple approvals from Professional · multi-step on CustomPer their plan comparison table (June 2026) | Multi-level — Required from Pro, multi-level on EnterpriseNone/Optional on Basic; their core strength (June 2026) | Team & Enterprise plans |
| Comments on posts | Post & inbox assignments on Professional plan and up | In-context comments on every postA core Planable feature (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Basic reports on Standard · advanced reports + ROI on Advanced | Paid add-on (+$12/workspace/mo)Not bundled; charged per workspace (June 2026) | Included on every plan |
| API + webhooks | Custom tier only“Reports open API” listed only under the contact-sales Custom plan; Zapier from Advanced (June 2026) | Public API from Pro planNo API on Basic; Pro lists at $49/workspace/mo (June 2026) | Every plan, incl. Solo |
| Support | Standard support · priority support on Custom tier | Email/chat; dedicated account manager on EnterpriseUsers report on G2/Capterra that pricing feels high for smaller teams | Email · priority on Enterprise |
| Verdict | |||
| Best for | Agencies & mid-market teams that need inbox, listening and ROI reporting | Agencies & teams that live in approval workflows and a visual calendar | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Agorapulse figures per their public pricing page; Planable figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
$99/user/month billed monthly. Professional: $119/user/mo and Advanced: $149/user/mo on annual billing. Every plan includes 10 social profiles; extra profiles are listed at $10/month each. As of June 2026.
Per-workspace pricing verified on planable.io June 2026: Basic $33/workspace/mo (~$29.70 billed annually), Pro $49/workspace/mo (~$44.10 annually), Enterprise custom. Analytics +$12 and Social Inbox +$7.5 per workspace. Free plan: first 50 posts, no time limit.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Agorapulse and Planable prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Pick by workflow, not by brand. If your social team is built around managing conversations, listening for mentions, and attributing revenue to social — and the per-user bill fits — Agorapulse is the stronger of the two at agency scale. If your bottleneck is getting posts approved quickly by teammates and clients, and you want unlimited collaborators on one workspace without per-seat fees, Planable solves that better. The gap between them is the team that mainly needs to publish: not a suite of agency modules, not a specialized approval engine, just fast scheduling across many platforms with predictable pricing. That is exactly where SocialKit lives — all 11 platforms, analytics included, flat EUR plans, and API + webhooks on every tier.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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