Agorapulse and Zoho Social occupy very different price points and serve very different buyers. Agorapulse is a premium per-user agency suite with a unified social inbox, social listening, and ROI reporting — it lists at $79–$149 per user per month on annual billing and is built for teams that spend their day managing client conversations. Zoho Social is the social media tool inside the Zoho business suite: genuinely cheap for a single user with one brand (a forever-free plan exists, and paid plans start at $15/month), but its pricing compounds quickly once a second person or a second brand enters the picture, and its real strengths assume you already run on Zoho CRM or Zoho Desk. This page compares the two honestly on pricing, platforms, and team setup as of June 2026, and introduces SocialKit as a flat-EUR third option that skips both the per-seat premium and the ecosystem dependency.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Agorapulse | Zoho Social | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 10 of 11Also supports: Reddit | All 11Also supports: Telegram, WhatsApp | All 11 |
| Bluesky | Yes | Yes | Yes |
| Mastodon | No | Yes | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $79/user/mo billed annually (Standard)$99/user/mo billed monthly — as of June 2026 | $15/mo (Standard — 1 brand, 1 user)$10/mo billed annually · forever-free plan available | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per user — every seat billed separately; 10 profiles per plan | Per brand + per seat — extra members and brands are paid add-ons or higher tiers | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 10 social profiles per planExtra profiles listed at $10/mo each (June 2026) | 1 brand on Standard & ProfessionalFree plan: 1 brand, 6 channels (June 2026) | 15 on Solo · 30 on Team |
| Free trial | 30 days, no card required | 15 days, no card (then limited free plan) | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed on agorapulse.com/pricing (June 2026) | NoNone listed on zoho.com/social pricing (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited post scheduling on all plans | UnlimitedPer Zoho’s own comparison pages (June 2026) | Unlimited on every plan |
| Best-time auto-posting | From Advanced ($149/user/mo annual)“Recommended publishing times in composer” — per their plan table (June 2026) | SmartQ predictions | Yes |
| Per-platform customization | Not listedNot shown on the Agorapulse pricing page (June 2026) | Not listedNot shown on the Zoho Social pricing page (June 2026) | Yes |
| First-comment scheduling | From Professional ($119/user/mo annual)“First comment & threads” — per their plan table (June 2026) | Not listedNot shown on the Zoho Social pricing page (June 2026) | Yes |
| Calendar view | YesShared calendars gated to the Advanced plan | Yes | Yes |
| Content & AI | |||
| AI assistant | AI Writing Assistant on all plansAI reply suggestions only on the contact-sales Custom plan (June 2026) | Not listedSmartQ covers best-time only; a writing assistant is not shown on the pages we reviewed (June 2026) | Every plan (metered credits) |
| Post templates | Not listedNot shown on the Agorapulse pricing page (June 2026) | Not listedNot shown on the Zoho Social pricing page (June 2026) | Yes |
| Content library | Included on all plansPer their plan comparison table (June 2026) | Not listedNot shown on the Zoho Social pricing page (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNot shown on the Agorapulse pricing page (June 2026) | Not listedNot shown on the Zoho Social pricing page (June 2026) | Yes |
| Hashtag manager | Not listedNot shown on the Agorapulse pricing page (June 2026) | Not listedNot shown on the Zoho Social pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | Pay per userEach seat adds $79–$149/mo on annual billing | 1 on Standard/Professional · 3 on PremiumExtra members listed at about $11.50/member/mo (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Simple approvals from Professional · multi-step on CustomPer their plan comparison table (June 2026) | Not listed by planPlan gating not shown clearly on the pricing page (June 2026) | Team & Enterprise plans |
| Comments on posts | Post & inbox assignments on Professional plan and up | Not listedNot shown on the Zoho Social pricing page (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Basic reports on Standard · advanced reports + ROI on Advanced | Deeper analytics on higher tiersUsers report analytics-depth limits on basic plans (G2/Capterra) | Included on every plan |
| API + webhooks | Custom tier only“Reports open API” listed only under the contact-sales Custom plan; Zapier from Advanced (June 2026) | Not listedNot shown on the Zoho Social pricing page (June 2026) | Every plan, incl. Solo |
| Support | Standard support · priority support on Custom tier | Varies by planUsers report slow support responses on G2/Capterra | Email · priority on Enterprise |
| Verdict | |||
| Best for | Agencies & mid-market teams that need inbox, listening and ROI reporting | Solo, single-brand users already inside the Zoho suite | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Agorapulse figures per their public pricing page; Zoho Social figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
$99/user/month billed monthly. Professional: $119/user/mo and Advanced: $149/user/mo on annual billing. Every plan includes 10 social profiles; extra profiles are listed at $10/month each. As of June 2026.
$10/month billed annually. Extra members are listed by third parties at about $11.50/member/month; Premium is $65/month (1 brand, 3 members) and Agency starts at $320/month. USD prices as of June 2026 — Zoho adjusts by region.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Agorapulse and Zoho Social prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Pick by context, not by brand. Agorapulse earns its premium price for agency teams that genuinely live in an inbox, need listening, and care about ROI attribution — its 30-day no-card trial is among the most generous in the category, and it works as a standalone tool without suite dependencies. Zoho Social is the shrewdest value for a solo user already inside the Zoho ecosystem, or anyone who needs Telegram and WhatsApp publishing; for everyone else the per-brand and per-member add-on model erodes the apparent cheapness fast. Between a per-seat agency suite and an ecosystem-gated tool, SocialKit sits in the middle: all 11 platforms on a flat EUR plan, approval workflows without per-seat arithmetic, API + webhooks on every tier, and a money-back guarantee neither competitor lists.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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