Buffer and Loomly have different histories, different pricing structures, and one critical platform difference: Loomly cannot publish to X (Twitter). Buffer has been on the market since around 2010, prices per connected channel, and maintains a free-forever plan for up to 3 channels. Loomly was acquired by Bending Spoons in January 2025 and now sells two tiers — Starter at $65/month ($49/month billed yearly) and a steep jump to Beyond at $332/month ($249/month yearly), both as of June 2026. This page compares them honestly on pricing, platforms, and team workflows, and shows where SocialKit — a flat-EUR scheduler covering all 11 platforms, X included — fits as a third option.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Buffer | Loomly | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | All 11 | 9 of 11Also supports: Snapchat | All 11 |
| Bluesky | Yes | Yes | Yes |
| Mastodon | Yes | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $5/mo per channel (Essentials)Free plan: up to 3 channels | $65/mo (Starter)Lists at $49/mo billed yearly (June 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per channel — each connected account billed separately | Bundled tiers — Starter, then a steep jump to Beyond with no mid-tier | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | Pay per channelChannels beyond 10 cost less per channel | 12 on Starter · 60 on Beyond | 15 on Solo · 30 on Team |
| Free trial | 14 days (paid plans) + free plan | Free trial — no credit cardLoomly’s own pages list both 7 and 15 days (June 2026) | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed on buffer.com/pricing (June 2026) | NoNone listed; yearly plans are a 12-month commitment with no early termination (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited on paid plans · 10/channel on Free | Not listedPost limits not shown on Loomly’s pricing page (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Via analytics recommendationsAdvanced analytics on paid plans | Not listedNot shown on Loomly’s pricing page (June 2026) | Yes |
| Per-platform customization | Yes | Post mockups per networkPer Loomly’s own feature pages (June 2026) | Yes |
| First-comment scheduling | Paid plans | Not listedNot shown on Loomly’s pricing page (June 2026) | Yes |
| Calendar view | Yes | Unlimited calendars on every plan | Yes |
| Content & AI | |||
| AI assistant | AI Assistant on all plans | AI content, AI replies & Brand IntelligencePer Loomly’s homepage marketing (June 2026) | Every plan (metered credits) |
| Post templates | Not listedNot shown on the Buffer pricing page (June 2026) | Content ideas & daily inspiration | Yes |
| Content library | Ideas library (100 on Free, unlimited on paid) | Yes | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNot shown on the Buffer pricing page (June 2026) | Not listedNo X or Mastodon publishing; thread features not shown (June 2026) | Yes |
| Hashtag manager | Paid plans | Not listedNot shown on Loomly’s pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | Unlimited on Team plan$10/mo per channel | 3 on Starter · unlimited on Beyond | 2 on Team · unlimited on Enterprise |
| Approval workflow | Team plan only$10/mo per channel | Yes | Team & Enterprise plans |
| Comments on posts | Internal notes on paid plans | Collaboration & approval comments | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | 30-day history on Free · advanced on paid plans | IncludedSome users on G2 report limited depth | Included on every plan |
| API + webhooks | API access on all plansFree plan limited to 1 key, 3,000 requests/mo | Not listedNot shown on Loomly’s pricing page (June 2026) | Every plan, incl. Solo |
| Support | Help center + email | Help center + chatUsers report on Trustpilot that human-support channels were cut after the 2025 acquisition | Email · priority on Enterprise |
| Verdict | |||
| Best for | Solo users with 1–3 channels who want a free plan | Teams wanting approval workflows who don’t post to X or Mastodon | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Buffer figures per their public pricing page; Loomly figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
About $55/month with all 11 networks connected (channels beyond 10 cost less per channel). Team plan: $10/month per channel. As of June 2026.
12 social accounts and 3 users. Next tier: Beyond at $332/month billed monthly ($249/mo yearly) for 60 accounts and unlimited users. Yearly plans are a 12-month commitment. As of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Buffer and Loomly prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
If X (Twitter) is part of your posting mix, Loomly is off the table — that single gap narrows the field to Buffer or SocialKit. Buffer’s free plan and per-channel entry are genuine value for a small channel count, and it matches SocialKit’s 11-platform breadth. Loomly’s collaboration tooling, Snapchat support, and unlimited-user Beyond plan are real differentiators for teams that do not post to X. SocialKit sits between them: all 11 platforms on flat EUR plans with cancel-anytime terms and a money-back guarantee, built for the creator or small agency that wants broad coverage without a per-channel meter or a billing cliff.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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