SocialKit vs Loomly

Loomly covers nine of SocialKit’s 11 platforms: Instagram, TikTok, YouTube, Facebook, LinkedIn, Threads, Bluesky, Pinterest, and Google Business Profile (Bluesky is listed in Loomly’s Help Center, though it is lightly marketed). It also publishes to Snapchat, which SocialKit does not — an honest point in Loomly’s favor.

The two gaps are big ones, though: X (Twitter) and Mastodon. Loomly cannot post to either, and for many teams X alone is disqualifying — it remains a core channel for news, B2B, and community conversation. SocialKit publishes natively to all 11 platforms, X and Mastodon included, on every plan.

SocialKit Solo is €29/month flat (€17.40/month billed annually) and includes 15 social accounts across all 11 platforms, unlimited scheduled posts, analytics, AI on every plan, and API + webhooks.

Loomly Starter lists at $65/month, or $49/month billed yearly, with 12 social accounts and 3 users (as of June 2026). That is already several times SocialKit’s annual-billing price — and the gap explodes when you grow: the next tier, Beyond, lists at $332/month billed monthly ($249/month yearly). There is no plan in between, so outgrowing 12 accounts or 3 users means roughly quintupling the bill.

Billing terms differ too. Loomly’s yearly plans are a 12-month commitment with no early termination; only its monthly plans are cancel-anytime. SocialKit is cancel-anytime on every plan and adds a 7-day money-back guarantee after billing.

Credit where due: collaboration is what Loomly does best. Approval workflows, per-network post mockups, and unlimited calendars come standard, Starter includes 3 users, and Beyond includes unlimited users — genuinely useful for larger teams and agencies with heavy sign-off processes.

SocialKit’s answer is the flat Team plan at €49/month (€29.40/month billed annually): 30 social accounts, 2 seats (extra teammates €2 each, extra accounts €4 each), an approval flow, and comments on posts. A three-person team fits on SocialKit Team for a fraction of Loomly Beyond — but if you need ten or twenty seats on one plan, Loomly’s unlimited-user tier is the stronger fit, at its price.

Loomly leans hard into AI in its current positioning — AI-generated content, AI replies, “Brand Intelligence,” social listening, and content-idea prompts are all marketed on its homepage (as of June 2026). If AI-led ideation with built-in daily inspiration is your priority, that pitch is genuinely appealing.

SocialKit includes AI on every plan via metered credits (150 on Solo, 500 on Team, 1000 on Enterprise), plus post templates, a content library, a hashtag manager, and native thread posting on X, Threads, Bluesky, and Mastodon — two of which Loomly cannot post to at all. On analytics, both products include reporting; some Loomly users on G2 report the depth is limited, so test both during a trial if reporting matters to you.

Since the January 2025 acquisition, users report on Trustpilot that Loomly’s email, phone, and live-chat support were replaced by a chatbot, and review themes mention slower resolutions. Treat those as user reports, not verified facts — but pair them with the billing terms: no money-back guarantee is listed, and yearly plans carry a 12-month commitment with no early termination. Even Loomly’s trial length is listed inconsistently on its own site — some pages say 7 days, others 15 (no credit card either way).

SocialKit keeps the risk on our side: a 7-day free trial with €0.00 due today, cancel-anytime billing on every plan, a 7-day money-back guarantee after you are billed, and email support — plus API + webhooks on every plan, including Solo, for your Zapier, Make, and n8n automations.