Agorapulse and Loomly share a shelf in the social media management category but have very little in common beneath the surface. Agorapulse is a deep agency operating system — unified inbox, listening, ROI reporting, per-user pricing — aimed at mid-market agencies and brand teams that manage conversations as much as content. Loomly is a collaboration-forward content calendar built around approval workflows and post mockups, rebuilt into two tiers following its acquisition by Bending Spoons in January 2025. One critical platform difference: Loomly cannot publish to X (Twitter) at all, while Agorapulse offers X publishing via paid add-ons. This page compares both tools honestly on pricing, features, and platforms as of June 2026, and explains where SocialKit — a flat-EUR scheduler publishing natively to all 11 platforms, X included — fits teams that neither serves well.
€0.00 due today · cancel anytime · 7-day money-back guarantee
All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Agorapulse | Loomly | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 10 of 11Also supports: Reddit | 9 of 11Also supports: Snapchat | All 11 |
| Bluesky | Yes | Yes | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $79/user/mo billed annually (Standard)$99/user/mo billed monthly — as of June 2026 | $65/mo (Starter)Lists at $49/mo billed yearly (June 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per user — every seat billed separately; 10 profiles per plan | Bundled tiers — Starter, then a steep jump to Beyond with no mid-tier | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 10 social profiles per planExtra profiles listed at $10/mo each (June 2026) | 12 on Starter · 60 on Beyond | 15 on Solo · 30 on Team |
| Free trial | 30 days, no card required | Free trial — no credit cardLoomly’s own pages list both 7 and 15 days (June 2026) | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed on agorapulse.com/pricing (June 2026) | NoNone listed; yearly plans are a 12-month commitment with no early termination (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited post scheduling on all plans | Not listedPost limits not shown on Loomly’s pricing page (June 2026) | Unlimited on every plan |
| Best-time auto-posting | From Advanced ($149/user/mo annual)“Recommended publishing times in composer” — per their plan table (June 2026) | Not listedNot shown on Loomly’s pricing page (June 2026) | Yes |
| Per-platform customization | Not listedNot shown on the Agorapulse pricing page (June 2026) | Post mockups per networkPer Loomly’s own feature pages (June 2026) | Yes |
| First-comment scheduling | From Professional ($119/user/mo annual)“First comment & threads” — per their plan table (June 2026) | Not listedNot shown on Loomly’s pricing page (June 2026) | Yes |
| Calendar view | YesShared calendars gated to the Advanced plan | Unlimited calendars on every plan | Yes |
| Content & AI | |||
| AI assistant | AI Writing Assistant on all plansAI reply suggestions only on the contact-sales Custom plan (June 2026) | AI content, AI replies & Brand IntelligencePer Loomly’s homepage marketing (June 2026) | Every plan (metered credits) |
| Post templates | Not listedNot shown on the Agorapulse pricing page (June 2026) | Content ideas & daily inspiration | Yes |
| Content library | Included on all plansPer their plan comparison table (June 2026) | Yes | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNot shown on the Agorapulse pricing page (June 2026) | Not listedNo X or Mastodon publishing; thread features not shown (June 2026) | Yes |
| Hashtag manager | Not listedNot shown on the Agorapulse pricing page (June 2026) | Not listedNot shown on Loomly’s pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | Pay per userEach seat adds $79–$149/mo on annual billing | 3 on Starter · unlimited on Beyond | 2 on Team · unlimited on Enterprise |
| Approval workflow | Simple approvals from Professional · multi-step on CustomPer their plan comparison table (June 2026) | Yes | Team & Enterprise plans |
| Comments on posts | Post & inbox assignments on Professional plan and up | Collaboration & approval comments | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Basic reports on Standard · advanced reports + ROI on Advanced | IncludedSome users on G2 report limited depth | Included on every plan |
| API + webhooks | Custom tier only“Reports open API” listed only under the contact-sales Custom plan; Zapier from Advanced (June 2026) | Not listedNot shown on Loomly’s pricing page (June 2026) | Every plan, incl. Solo |
| Support | Standard support · priority support on Custom tier | Help center + chatUsers report on Trustpilot that human-support channels were cut after the 2025 acquisition | Email · priority on Enterprise |
| Verdict | |||
| Best for | Agencies & mid-market teams that need inbox, listening and ROI reporting | Teams wanting approval workflows who don’t post to X or Mastodon | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Agorapulse figures per their public pricing page; Loomly figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
$99/user/month billed monthly. Professional: $119/user/mo and Advanced: $149/user/mo on annual billing. Every plan includes 10 social profiles; extra profiles are listed at $10/month each. As of June 2026.
12 social accounts and 3 users. Next tier: Beyond at $332/month billed monthly ($249/mo yearly) for 60 accounts and unlimited users. Yearly plans are a 12-month commitment. As of June 2026.
billed annually · €29/month billed monthly
€0.00 due today · cancel anytime · 7-day money-back guarantee
Pricing as of June 2026. Agorapulse and Loomly prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Choose Agorapulse if your agency team lives in a social inbox, monitors conversations across networks, and needs ROI reporting to show clients the value of your work — the per-user price reflects the depth of those features and a generous 30-day trial lets you test all of it. Choose Loomly if visual collaboration and approval workflows are your daily workflow and you need a large number of users on one plan without paying per seat — Loomly’s Beyond tier solves that problem, and its Snapchat support is rare. Choose SocialKit if X is in your calendar, if Mastodon matters, if you want to grow past 12 accounts without jumping to a $332 per month tier, or if you want flat, cancel-anytime EUR pricing from day one.
FAQ
Still weighing it up? These are the answers people look for before they switch.
€0.00 due today · cancel anytime · 7-day money-back guarantee
Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
€0.00 due today · cancel anytime · 7-day money-back guarantee
The full head-to-head: every feature, platform, and price compared with Agorapulse.
SocialKit vs LoomlyThe full head-to-head: every feature, platform, and price compared with Loomly.
Best Agorapulse alternativesSwitching away from Agorapulse? The honest list of tools worth a look.
Best Loomly alternativesSwitching away from Loomly? The honest list of tools worth a look.
Agorapulse vs HootsuiteAgorapulse and Hootsuite are two of the most established names in professional social media management — and both sit at the premium, per-user end of the market. Agorapulse is an agency-focused suite built around a unified social inbox and ROI reporting, listed from $79 per user per month on annual billing. Hootsuite is an enterprise social intelligence platform with listening and advocacy at scale, listed from $99 per user per month (both as of June 2026). This page compares the two honestly — pricing, platforms, and team features — and shows where a third option, SocialKit, covers the scheduling job both are bought for on one flat EUR plan.
Agorapulse vs Sprout SocialAgorapulse and Sprout Social are two of the most respected names in professional social media management — and both are priced per user. Agorapulse is an agency favorite built around a unified social inbox and ROI reporting, listed from $79 per user per month on annual billing with 10 social profiles per plan. Sprout Social is a publicly traded enterprise “Social Intelligence Platform” whose plans run from $79 to $399 per seat per month at annual rates, with a 5-profile cap on the two cheapest tiers (both as of June 2026). This page compares the two honestly — pricing, platforms, and team features — and shows where a third option, SocialKit, covers the multi-platform publishing both are bought for on one flat EUR plan.