Circleboom and Metricool both serve the broad social media management market, but their centers of gravity are different. Circleboom is built around publishing and X/Twitter account management — it ships two separately-billed products, an AI design bundle, and RSS auto-posting. Metricool grew up as an analytics suite and still leads with reporting: competitor tracking, combined organic and paid performance, and Looker Studio integration are where it stands out. This page compares both honestly — pricing, platforms, and features as of June 2026 — and shows where SocialKit, a flat-EUR third option, addresses the gaps neither fully covers.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Circleboom | Metricool | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 10 of 11 | 10 of 11Also supports: Twitch | All 11 |
| Bluesky | Yes | Yes | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $29.99/mo Pro (listed)Billed monthly; about $24.99/mo billed annually on the Publish product, verified June 2026 | From €16/mo (Starter, 5 brands, billed annually)Listed prices exclude VAT; free plan available (June 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Two separately-billed products; Publish tiered by social-account count across four USD tiers | Per brand — tiers scale by brand countX (Twitter) is a +$5/account add-on on every tier | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | Pro 5 · Premium 10 · Business 30Caps per Circleboom’s help center; only Enterprise (100) re-confirmed on the live pricing page (June 2026) | 5 brands on StarterA brand = one set of connected accounts; 10 brands lists at €29/mo | 15 on Solo · 30 on Team |
| Free trial | 14 daysNo free-forever plan (June 2026) | Free plan (1 brand, 20 posts/mo)No full-feature trial of paid tiers listed on metricool.com/pricing (June 2026) | 7 days — €0.00 due today |
| Money-back guarantee | Not listedNo money-back guarantee found on the pricing page (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Scheduling on all Publish tiersPost-volume limits not itemized on the published pricing page (June 2026) | Unlimited on paid plans (Fair Use Policy) · 20/month on Free | Unlimited on every plan |
| Best-time auto-posting | Not itemizedNot detailed on the published Publish pricing page (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| Per-platform customization | Per-network post tailoringCircleboom Publish composes platform-specific posts (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| First-comment scheduling | Not itemizedFirst-comment scheduling not detailed on the pricing page (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| Calendar view | Content calendar includedCircleboom Publish markets a social-media calendar (June 2026) | Yes | Yes |
| Content & AI | |||
| AI assistant | “Unlimited AI Writer” — fair-use capped at 1,000 AI tokens/moChatGPT-4o; the 1,000-token/month fair-use cap is identical on all four tiers (their pricing page, June 2026) | AI assistant, incl. on the free plan | Every plan (metered credits) |
| Post templates | Post templates + Canva integrationPer Circleboom Publish content-creation pages (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| Content library | RSS auto-posting + content curationPer Circleboom Publish feature pages (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not itemizedThread composing not detailed on the pricing page; Circleboom is X-focused (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| Hashtag manager | AI hashtag generatorPer-platform AI hashtag tools listed on Circleboom’s product pages (June 2026) | Hashtag analyticsPer Metricool’s own comparison pages (June 2026) | Yes |
| Collaboration | |||
| Team seats | Not itemizedPublish tiers are priced by social-account count, not team seats (June 2026) | Team & client management on AdvancedFrom €43/mo (15 brands), excl. VAT (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Not itemizedApproval workflow not detailed on the published pricing page (June 2026) | Advanced planFrom €43/mo, excl. VAT (June 2026) | Team & Enterprise plans |
| Comments on posts | Not itemizedNot detailed on the published pricing page (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Posting analytics availablePer Circleboom Publish feature pages; deeper analytics live in the separate Twitter product (June 2026) | Core strength — in-depth analytics, competitor tracking, custom reports | Included on every plan |
| API + webhooks | Not offered to end usersCircleboom does not market an end-user API or webhooks (June 2026) | Metricool API on Advanced planZapier, Make & MCP; the free plan lists MCP access (June 2026) | Every plan, incl. Solo |
| Support | Email / help centerUsers report on Trustpilot/G2/Capterra slow refunds and inconsistent support responsiveness (June 2026) | Dedicated account manager on Custom tier | Email · priority on Enterprise |
| Verdict | |||
| Best for | Creators and X/Twitter power users wanting AI design plus account-cleanup tools | Analytics-heavy marketers managing several brands | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Circleboom figures per their public pricing page; Metricool figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
Verified on Circleboom’s Publish pricing page, June 2026: Pro at $29.99/month (about $24.99/month billed annually) for 5 social accounts; Premium $44.99/month (10 accounts), Business $89.99/month (30 accounts), Enterprise $249.99/month (100 accounts). The Circleboom Twitter tools are a separate, separately-billed product. 14-day trial, no free plan.
Listed prices exclude VAT; 10 brands lists at €29/month. X (Twitter) is +$5/month per account on every tier. Approvals, client management, and API require Advanced from €43/month. As of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Circleboom and Metricool prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
These two tools solve different problems, and the honest answer is to pick by what you actually need most. Circleboom is the stronger choice if X/Twitter account management — pruning followers, deleting old tweets, understanding account health — sits alongside publishing on your daily task list, and if the AI design bundle is genuinely part of your creative workflow. Metricool is the stronger choice if analytics drives your decisions: its competitor tracking, cross-channel reporting, and combined organic-plus-paid dashboards are genuinely excellent, and the free plan is a real entry point for light users. Both tools share a gap worth noting: neither supports Mastodon, and neither includes X at a flat per-plan price (Circleboom requires a separate Twitter product; Metricool charges a per-account X add-on). SocialKit’s flat EUR plans include all 11 platforms — X and Mastodon among them — with approvals, API access, and a money-back guarantee from the entry tier.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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