CoSchedule and Metricool serve overlapping audiences but with very different product philosophies. CoSchedule is a marketing calendar built around work management — social scheduling wrapped in Kanban boards, task workflows, intake forms, and team coordination — with a limited free plan and per-user plus per-profile pricing. Metricool grew up as an analytics platform first and a publishing tool second; its in-depth reporting, competitor tracking, and unified organic-plus-paid dashboards are its defining features, and it also offers a genuinely useful free tier. The two overlap on platform coverage in most areas, though Metricool bills X (Twitter) as a per-account add-on and does not support Mastodon. This page compares both tools on pricing, platforms, and depth as of June 2026, and shows where SocialKit offers a flat-EUR path that includes all 11 networks without per-network surcharges.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | CoSchedule | Metricool | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | All 11 | 10 of 11Also supports: Twitch | All 11 |
| Bluesky | Yes | Yes | Yes |
| Mastodon | Yes | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $19/user/mo annual ($29 month-to-month)Free plan: 1 user, 1 profile, 15 scheduled messages | From €16/mo (Starter, 5 brands, billed annually)Listed prices exclude VAT; free plan available (June 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per user + per profile — 3 profiles included, then $5/mo each | Per brand — tiers scale by brand countX (Twitter) is a +$5/account add-on on every tier | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 3 profiles on Social CalendarExtra profiles listed at $5/mo each (June 2026) | 5 brands on StarterA brand = one set of connected accounts; 10 brands lists at €29/mo | 15 on Solo · 30 on Team |
| Free trial | 14 days reported + free planTrial terms not shown on coschedule.com/pricing (June 2026) | Free plan (1 brand, 20 posts/mo)No full-feature trial of paid tiers listed on metricool.com/pricing (June 2026) | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed on coschedule.com/pricing (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited on paid plans · 15 total on Free | Unlimited on paid plans (Fair Use Policy) · 20/month on Free | Unlimited on every plan |
| Best-time auto-posting | Yes | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| Per-platform customization | Not listedNot shown on the CoSchedule pricing page (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown on the CoSchedule pricing page (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| Calendar view | Yes | Yes | Yes |
| Content & AI | |||
| AI assistant | On all plans · 1,600+ AI templates on paid tiers | AI assistant, incl. on the free plan | Every plan (metered credits) |
| Post templates | AI templates (20 on Free, 1,600+ on paid plans) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| Content library | DAM on Marketing SuiteContact-sales tier (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNot shown on the CoSchedule pricing page (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| Hashtag manager | Not listedNot shown on the CoSchedule pricing page (June 2026) | Hashtag analyticsPer Metricool’s own comparison pages (June 2026) | Yes |
| Collaboration | |||
| Team seats | Up to 3 seats on Social CalendarBilled per user; Free plan is single-user | Team & client management on AdvancedFrom €43/mo (15 brands), excl. VAT (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Agency Calendar & aboveSocial approvals listed from $59/user/mo (June 2026) | Advanced planFrom €43/mo, excl. VAT (June 2026) | Team & Enterprise plans |
| Comments on posts | Team discussions on paid tiersNo team collaboration on the Free plan | Not listedNot shown on Metricool’s pricing page (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Social analytics & reports on paid plans | Core strength — in-depth analytics, competitor tracking, custom reports | Included on every plan |
| API + webhooks | Not listedNot shown on the CoSchedule pricing page (June 2026) | Metricool API on Advanced planZapier, Make & MCP; the free plan lists MCP access (June 2026) | Every plan, incl. Solo |
| Support | Help center · dedicated manager on contact-sales tiers | Dedicated account manager on Custom tier | Email · priority on Enterprise |
| Verdict | |||
| Best for | Marketing teams that want a calendar + work-management suite | Analytics-heavy marketers managing several brands | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. CoSchedule figures per their public pricing page; Metricool figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
$29/user month-to-month. Includes 3 social profiles; extras listed at $5/month each — one user with 11 profiles lists at about $59/month. Content Calendar and Marketing Suite are contact-sales only. As of June 2026.
Listed prices exclude VAT; 10 brands lists at €29/month. X (Twitter) is +$5/month per account on every tier. Approvals, client management, and API require Advanced from €43/month. As of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. CoSchedule and Metricool prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Pick by what drives your day-to-day decision-making. CoSchedule is the better of the two if you need a unified marketing calendar that runs campaigns, tasks, and social from one hub — particularly if Mastodon is in your mix and you want X included at the base price. Metricool is the better of the two if analytics, competitor benchmarking, and client reporting are the centre of your work — its reporting depth is a genuine advantage, and the free plan is an honest starting point for light publishers. For straightforward multi-network publishing with flat, predictable pricing, API access from day one, and a full-feature trial to evaluate risk-free, SocialKit sits between them in the market they both partially serve.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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