Hootsuite and Planoly serve audiences that barely overlap. Hootsuite is a large-scale enterprise social intelligence platform — scheduling, listening, advocacy, and 100+ integrations — with plans starting at a listed $99 per user per month billed annually (as of June 2026). Planoly is a visual-first creator tool that pioneered Instagram and Pinterest grid planning; it auto-publishes to seven networks and handles X and Amazon via scheduled manual reminders, with paid plans listed from $14 per month billed annually. Both are USD products with no money-back guarantee listed. For users who want true auto-posting to all 11 platforms on a flat EUR plan — including networks neither tool supports — SocialKit is a third option worth considering.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Hootsuite | Planoly | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 10 of 11Also supports: WhatsApp (messaging) | 8 of 11Also supports: Amazon | All 11 |
| Bluesky | Yes | No | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | No | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $99/mo per user (Standard)Listed price, annual billing — as of June 2026 | $14/mo Starter billed annually ($16/mo monthly per help center)Verified on planoly.com/pricing, June 10, 2026 | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per user — every teammate is another full subscription | Per social set + per user — extra sets $8–10/mo and extra users $3–5/mo (Growth/Pro only; no add-ons on Starter) | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | Up to 10 on StandardUnlimited from the Advanced plan (listed $249/mo) | 1 eight-channel “social set” on Starter2 on Growth · 6 on Pro | 15 on Solo · 30 on Team |
| Free trial | 30 daysNo free plan; converts to a paid plan unless cancelled | 14 days + free mobile tier (10 uploads/mo) | 7 days — €0.00 due today |
| Money-back guarantee | Not listedNot shown on Hootsuite’s plans page (June 2026) | Not listedNot mentioned on planoly.com/pricing (verified June 10, 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited on paid plans | Unlimited uploads on all paid plansFree mobile tier capped at 10 uploads/mo | Unlimited on every plan |
| Best-time auto-posting | Yes | Not listedNot shown in Planoly’s published plan details (June 2026) | Yes |
| Per-platform customization | Yes | Not listedNot shown in Planoly’s published plan details (June 2026) | Yes |
| First-comment scheduling | Not listedNot itemized on Hootsuite’s plans page (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Yes |
| Calendar view | Yes | Yes | Yes |
| Content & AI | |||
| AI assistant | OwlyGPT AI assistantIncluded from the Standard plan | Not listedNot shown in Planoly’s published plan details (June 2026) | Every plan (metered credits) |
| Post templates | Not listedNot itemized on Hootsuite’s plans page (June 2026) | Content templates | Yes |
| Content library | Asset & content libraryListed on all plans on Hootsuite’s plans page (June 2026) | Built-in media libraryUnlimited uploads on all paid plans (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNo Mastodon publishing; thread support not itemized (June 2026) | Not listedNo Bluesky or Mastodon; X publishing is reminder-based per Planoly’s own product page (June 2026) | Yes |
| Hashtag manager | Not listedNot itemized on Hootsuite’s plans page (June 2026) | Hashtag & user-tag groups | Yes |
| Collaboration | |||
| Team seats | Per-user — each seat billed separatelyStandard lists at $99/mo per user (June 2026) | 1 on Starter (no add-on seats) · 2 on Growth · 6 on Pro (extra users $3–5/mo) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Enterprise plan onlyPer the plans-page feature table — Enterprise is custom-quoted (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Team & Enterprise plans |
| Comments on posts | Not listedNot itemized on Hootsuite’s plans page (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Included · custom reports from Advanced | IncludedReviewers say depth could be more comprehensive (G2/Capterra) | Included on every plan |
| API + webhooks | 100+ app integrationsPublic API access not itemized on the plans page (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Every plan, incl. Solo |
| Support | Chatbot & help center · premier support on EnterpriseUsers report slow responses on lower tiers | Email support | Email · priority on Enterprise |
| Verdict | |||
| Best for | Enterprises and large agencies running social listening at scale | Creators planning a visual Instagram/Pinterest feed | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Hootsuite figures per their public pricing page; Planoly figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
Listed at $99/mo per user, billed annually, with up to 10 social accounts. Advanced lists at $249/mo; Enterprise is custom-quoted. As of June 2026 — Hootsuite renders prices dynamically, so confirm on their plans page.
Verified on planoly.com/pricing, June 10, 2026: $14/month billed annually ($16/month monthly, per their help center), 1 user, 1 eight-channel social set, unlimited uploads. A second social set or user requires upgrading to Growth at $24/month billed annually.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Hootsuite and Planoly prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Pick the tool that matches the scale and focus of what you actually do. Hootsuite is the right enterprise platform when listening, advocacy, and deep integrations are genuinely on your requirements list — not just nice-to-haves. Planoly is the right creator tool when Instagram and Pinterest grid aesthetics are central to your brand and you want a lightweight, visually driven planner; its $14 annual entry is hard to beat for that specific workflow. SocialKit fits the space between: a small team or solo creator who wants to auto-publish to every mainstream network including Bluesky, Mastodon, and Google Business, batch content without counting posts, and pay one flat EUR price that does not grow with every account or teammate added.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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