SocialKit vs Planoly

Planoly auto-publishes to seven channels — Instagram, TikTok, LinkedIn, Facebook, Pinterest, YouTube, and Threads — and adds reminder-based manual publishing for X and Amazon (per its own product page, June 2026). Credit where due — Amazon is a channel SocialKit does not cover, and for sellers planning storefront content that is a genuine plus.

The gap runs the other way for everyone else. Planoly’s own social-set definition confirms no support for Bluesky, Mastodon, or Google Business Profile — three networks SocialKit publishes to natively alongside the other eight. For local businesses, Google Business posting alone can decide the comparison; for creators hedging against algorithm shifts, Bluesky and Mastodon are exactly the networks worth claiming early.

One more nuance: “reminder-based” means the app pings you at the scheduled time and you post manually. For X, that is Planoly’s only publishing mode — SocialKit posts to X automatically, threads included.

Let’s concede the headline: Planoly invented grid planning, and if your content lives or dies by how an Instagram or Pinterest feed looks as a whole, its visual planner remains a genuinely great tool. The drag-and-drop grid preview is the reason Planoly built a creator following in the first place.

SocialKit approaches planning from the publishing side: a visual calendar across all 11 platforms, per-platform customization of every post, first-comment scheduling, best-time auto-posting, and native thread posts on X, Threads, Bluesky, and Mastodon. If you treat social as one Instagram feed with satellites, Planoly’s lens fits. If you treat it as eleven channels that each need the right format at the right time, SocialKit’s lens fits better.

Planoly’s pricing page lists Starter at $14/month billed annually ($16/month monthly, per its help center) with 1 user and 1 social set; Growth at $24/month ($28 monthly) with 2 social sets and 2 users; and Pro at $47/month ($55 monthly) with 6 of each. All plans now include unlimited uploads. Extra social sets list at $10/month on Growth and $8/month on Pro, extra users at $5 and $3 — and Starter cannot buy add-ons at all. All figures verified on planoly.com/pricing, June 10, 2026.

SocialKit Solo is €29/month flat (€17.40/month billed annually) and includes 15 social accounts across all 11 platforms, unlimited scheduled posts, analytics, AI on every plan, and API + webhooks.

The honest trade-off: if one brand on Planoly’s seven auto-publish channels is all you need, Starter’s $14 sticker is the cheaper entry. The moment you run more than one brand — or need X auto-posting, Bluesky, Mastodon, or Google Business — the comparison tilts to SocialKit Solo at €17.40/month billed annually.

A Planoly “social set” is up to one profile on each of eight channels: Instagram, Facebook, X, Pinterest, LinkedIn, YouTube, Threads, and TikTok (per its pricing FAQ, June 2026). Run a second Instagram account — a client, a side project, a second brand — and you need a second set, which Starter cannot even purchase: you must upgrade to Growth and then pay $10/month per additional set.

SocialKit counts differently: Solo includes 15 social accounts, mixed however you like across all 11 platforms — three Instagram accounts, two Bluesky handles, a Google Business profile, whatever your roster looks like. No set boundaries, no forced plan upgrades to add a profile.

Planoly is creator-shaped: Starter is single-user, Growth includes 2 users, Pro includes 6, and additional seats list at $3–5/month. Its own marketing leans on individual creators rather than teams, and reviewers describe the team and approval side as light compared with workflow-first tools. Even broadly positive reviews note the analytics “could be more comprehensive.”

SocialKit’s Team plan is a flat €49/month (€29.40/month billed annually) with 30 social accounts, 2 seats (extra teammates €2 each, extra accounts €4 each), an approval workflow, and comments on posts — built for the moment a client or teammate needs to sign off before publishing.

One genuine SocialKit differentiator: API access and webhooks ship on every plan, including Solo — ready for Zapier, Make, and n8n. Planoly’s published plan details do not list a public API or webhooks (as of June 2026).