Planoly and Tailwind are both visual-first planners with deep creator roots — and they overlap far less than their reputations suggest. Planoly is the original Instagram grid planner, now auto-publishing to seven channels with reminder-based slots for X and Amazon, listed from $14/month billed annually. Tailwind is a Pinterest growth machine — a Pinterest developer partner since 2012 — that publishes to just Pinterest, Instagram, and Facebook, with monthly post quotas and AI credits metering every plan. This page compares the two honestly — platforms, quotas, and pricing as of June 2026 — and shows where a third option, SocialKit, out-publishes them both on one flat EUR plan.
€0.00 due today · cancel anytime · 7-day money-back guarantee
All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Planoly | Tailwind | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 8 of 11Also supports: Amazon | 3 of 11 | All 11 |
| Bluesky | No | No | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | No | Yes |
| Google Business | No | No | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $14/mo Starter billed annually ($16/mo monthly per help center)Verified on planoly.com/pricing, June 10, 2026 | Pro lists at $29.99/mo ($17.99/mo billed annually)Free Forever plan also available; frequent % discounts (June 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per social set + per user — extra sets $8–10/mo and extra users $3–5/mo (Growth/Pro only; no add-ons on Starter) | Tiered plans metered by posts/month and AI credits | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 1 eight-channel “social set” on Starter2 on Growth · 6 on Pro | 1 on Pro · 3 on MaxPer Tailwind’s pricing-overview page (June 2026) | 15 on Solo · 30 on Team |
| Free trial | 14 days + free mobile tier (10 uploads/mo) | Free Forever plan (1 account, 5 posts/mo)No time-limited full trial listed on its pricing pages (June 2026) | 7 days — €0.00 due today |
| Money-back guarantee | Not listedNot mentioned on planoly.com/pricing (verified June 10, 2026) | NoNone listed on tailwindapp.com pricing (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited uploads on all paid plansFree mobile tier capped at 10 uploads/mo | 150/mo on Pro · unlimited on MaxPer Tailwind’s pricing-overview page (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Not listedNot shown in Planoly’s published plan details (June 2026) | SmartSchedule (auto-optimal times) | Yes |
| Per-platform customization | Not listedNot shown in Planoly’s published plan details (June 2026) | Within its 3 networksCross-posting covers Pinterest, Instagram, Facebook | Yes |
| First-comment scheduling | Not listedNot shown in Planoly’s published plan details (June 2026) | Not listedNot shown on Tailwind’s pricing pages (June 2026) | Yes |
| Calendar view | Yes | Yes | Yes |
| Content & AI | |||
| AI assistant | Not listedNot shown in Planoly’s published plan details (June 2026) | Ghostwriter AI (metered credits) | Every plan (metered credits) |
| Post templates | Content templates | Pin design templates (capped designs/mo by plan) | Yes |
| Content library | Built-in media libraryUnlimited uploads on all paid plans (June 2026) | Not listedNot shown on Tailwind’s pricing pages (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNo Bluesky or Mastodon; X publishing is reminder-based per Planoly’s own product page (June 2026) | NoTailwind does not publish to X, Threads, Bluesky, or Mastodon | Yes |
| Hashtag manager | Hashtag & user-tag groups | Not listedPinterest keyword/SEO tools instead (June 2026) | Yes |
| Collaboration | |||
| Team seats | 1 on Starter (no add-on seats) · 2 on Growth · 6 on Pro (extra users $3–5/mo) | 1 on Pro · 5 on MaxPer Tailwind’s pricing-overview page (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Not listedNot shown in Planoly’s published plan details (June 2026) | Not listedNot shown on Tailwind’s pricing pages (June 2026) | Team & Enterprise plans |
| Comments on posts | Not listedNot shown in Planoly’s published plan details (June 2026) | Not listedNot shown on Tailwind’s pricing pages (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | IncludedReviewers say depth could be more comprehensive (G2/Capterra) | Pinterest-focused (Pin, board & profile insights) | Included on every plan |
| API + webhooks | Not listedNot shown in Planoly’s published plan details (June 2026) | Not listedNo public API/webhooks shown on its pricing pages (June 2026) | Every plan, incl. Solo |
| Support | Email support | Email + chat, US-based team | Email · priority on Enterprise |
| Verdict | |||
| Best for | Creators planning a visual Instagram/Pinterest feed | Pinterest-first bloggers and e-commerce sellers | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Planoly figures per their public pricing page; Tailwind figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
Verified on planoly.com/pricing, June 10, 2026: $14/month billed annually ($16/month monthly, per their help center), 1 user, 1 eight-channel social set, unlimited uploads. A second social set or user requires upgrading to Growth at $24/month billed annually.
Lists at $17.99/month billed annually, with 150 posts/month and 1 user. Max lists at $99.99/month ($49.99/month annually) and still includes only 3 social accounts. Posting and AI tools pause when plan limits are hit, per Tailwind’s FAQ. Tailwind runs frequent discounts — figures as of June 2026.
billed annually · €29/month billed monthly
€0.00 due today · cancel anytime · 7-day money-back guarantee
Pricing as of June 2026. Planoly and Tailwind prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Pick by your center of gravity. Planoly is the better of the two if you plan a visual feed across several networks — it auto-publishes to seven channels with unlimited uploads on every paid plan, at the lower listed price. Tailwind is the better of the two if Pinterest is the strategy — its specialist tooling has no real equal, and the Free Forever plan is a genuine no-risk on-ramp. Neither works as your only tool once you publish more widely: between them they miss Bluesky, Mastodon, and Google Business entirely, X is reminders-or-nothing, and Tailwind meters every post and AI credit. That is the case SocialKit is built for — all 11 platforms with unlimited scheduled posts on a flat €29/month plan (€17.40/month billed annually), API + webhooks on every tier, and a 7-day money-back guarantee on top of the trial.
FAQ
Still weighing it up? These are the answers people look for before they switch.
€0.00 due today · cancel anytime · 7-day money-back guarantee
Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
€0.00 due today · cancel anytime · 7-day money-back guarantee
The full head-to-head: every feature, platform, and price compared with Planoly.
SocialKit vs TailwindThe full head-to-head: every feature, platform, and price compared with Tailwind.
Best Planoly alternativesSwitching away from Planoly? The honest list of tools worth a look.
Best Tailwind alternativesSwitching away from Tailwind? The honest list of tools worth a look.
Later vs PlanolyLater and Planoly are the two best-known visual-first social media planners — both built their names on Instagram grid planning, and both are aimed at creators rather than enterprises. Later is the bigger platform, increasingly focused on influencer marketing since its Mavely merger, with its scheduling product listed from $25/month. Planoly is the original grid-planning tool: leaner, creator-flavored, and cheaper to start, listed at $14/month billed annually ($16/month on monthly billing, per its help center) as of June 2026. This page compares the two honestly — platforms, post caps, and pricing — and shows where a third option, SocialKit, out-publishes them both on one flat EUR plan.
Later vs TailwindLater and Tailwind are both visual-first schedulers with loyal creator followings — and both are specialists rather than all-rounders. Later grew up on Instagram and publishes to eight networks, including TikTok and LinkedIn, though it dropped X in 2025. Tailwind grew up on Pinterest and publishes to just three: Pinterest, Instagram, and Facebook. Both cap monthly posts and meter AI credits on their lower plans. This page compares the two honestly — platforms, pricing, and limits as of June 2026 — and shows where a third option, SocialKit, covers all 11 major platforms on one flat EUR plan.