Later and Planoly are the two best-known visual-first social media planners — both built their names on Instagram grid planning, and both are aimed at creators rather than enterprises. Later is the bigger platform, increasingly focused on influencer marketing since its Mavely merger, with its scheduling product listed from $25/month. Planoly is the original grid-planning tool: leaner, creator-flavored, and cheaper to start, listed at $14/month billed annually ($16/month on monthly billing, per its help center) as of June 2026. This page compares the two honestly — platforms, post caps, and pricing — and shows where a third option, SocialKit, out-publishes them both on one flat EUR plan.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Later | Planoly | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 7 of 11Also supports: Snapchat | 8 of 11Also supports: Amazon | All 11 |
| Bluesky | No | No | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | No | No | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $25/mo (Starter, 1 social set)Lists at $18.75/mo billed annually (June 2026) | $14/mo Starter billed annually ($16/mo monthly per help center)Verified on planoly.com/pricing, June 10, 2026 | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per “social set” — extra sets, users, and AI credits are paid add-ons | Per social set + per user — extra sets $8–10/mo and extra users $3–5/mo (Growth/Pro only; no add-ons on Starter) | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 1 social set (8 profiles) on Starter2 sets (16 profiles) on Growth · 6 sets (48) on Scale | 1 eight-channel “social set” on Starter2 on Growth · 6 on Pro | 15 on Solo · 30 on Team |
| Free trial | 14 days (no free plan) | 14 days + free mobile tier (10 uploads/mo) | 7 days — €0.00 due today |
| Money-back guarantee | Not listedNot shown on Later’s pricing page (June 2026) | Not listedNot mentioned on planoly.com/pricing (verified June 10, 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | 30/profile/mo on Starter · 180 on GrowthUnlimited only on Scale ($110/mo) | Unlimited uploads on all paid plansFree mobile tier capped at 10 uploads/mo | Unlimited on every plan |
| Best-time auto-posting | Yes | Not listedNot shown in Planoly’s published plan details (June 2026) | Yes |
| Per-platform customization | Not listedNot shown on Later’s pricing page (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown on Later’s pricing page (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Yes |
| Calendar view | Visual calendar + Instagram grid preview | Yes | Yes |
| Content & AI | |||
| AI assistant | Metered credits: 5/mo on Starter50/mo on Growth · 100/mo on Scale; extra credits are paid add-ons | Not listedNot shown in Planoly’s published plan details (June 2026) | Every plan (metered credits) |
| Post templates | Not listedNot shown on Later’s pricing page (June 2026) | Content templates | Yes |
| Content library | Not itemizedNot detailed on Later’s pricing page (June 2026) | Built-in media libraryUnlimited uploads on all paid plans (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | No X, Bluesky, or Mastodon to thread onLater ended X support Aug 28, 2025 | Not listedNo Bluesky or Mastodon; X publishing is reminder-based per Planoly’s own product page (June 2026) | Yes |
| Hashtag manager | Hashtag suggestionsUsers report on G2 the hashtag tools feel limited | Hashtag & user-tag groups | Yes |
| Collaboration | |||
| Team seats | 1 on Starter · 2 on Growth · 4 on ScaleExtra users are paid add-ons | 1 on Starter (no add-on seats) · 2 on Growth · 6 on Pro (extra users $3–5/mo) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Not listedNot shown on Later’s pricing page (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Team & Enterprise plans |
| Comments on posts | Not listedNot shown on Later’s pricing page (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Up to 3 months history on Starter1 year on Growth · 2 years on Scale | IncludedReviewers say depth could be more comprehensive (G2/Capterra) | Included on every plan |
| API + webhooks | Not listedNo public API or webhooks shown on Later’s pricing page (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Every plan, incl. Solo |
| Support | Help centerSupport tiers not detailed on the pricing page (June 2026) | Email support | Email · priority on Enterprise |
| Verdict | |||
| Best for | Instagram-first visual planning and influencer campaigns | Creators planning a visual Instagram/Pinterest feed | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Later figures per their public pricing page; Planoly figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
One social set = up to 8 profiles, 1 user, 30 posts per profile/month, 5 AI credits, 3 months of analytics history. Lists at $18.75/month billed annually. As of June 2026.
Verified on planoly.com/pricing, June 10, 2026: $14/month billed annually ($16/month monthly, per their help center), 1 user, 1 eight-channel social set, unlimited uploads. A second social set or user requires upgrading to Growth at $24/month billed annually.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Later and Planoly prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Pick by workflow, not by logo. Later and Planoly solve the same visual-planning problem with different ambitions: Later is the bigger, more polished platform — the right pick if you want influencer campaigns or Snapchat alongside scheduling — while Planoly is the leaner original, the right pick if you want grid planning at the lowest listed price with a free mobile tier to try first. What neither solves is multi-network publishing: between them they miss X (Later), Bluesky, Mastodon, and Google Business (both), Later meters posting on its entry plan, and Planoly’s Starter locks you to one user and one social set. That is the case SocialKit is built for — all 11 platforms with unlimited scheduled posts on a flat €29/month plan (€17.40/month billed annually), API + webhooks on every tier, and a 7-day money-back guarantee on top of the trial.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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