Hootsuite and Postiz approach social media scheduling from opposite ends of the market. Hootsuite is a decades-old enterprise intelligence platform built for large organizations — social listening, employee advocacy, compliance, and per-seat pricing starting at $99/month per user (Standard, as of June 2026). Postiz is an open-source scheduler launched in late 2024, built for developers and technically minded teams who want to own their stack, publish to 30+ networks, and drive posting through AI agents and an MCP server. The two tools rarely compete for the same buyer — but if you are comparing them to find a focused, hosted social media scheduler at a flat price, there is a third option: SocialKit covers all 11 major platforms on flat EUR plans without the enterprise billing or the server to maintain.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Hootsuite | Postiz | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 10 of 11Also supports: WhatsApp (messaging) | All 11Also supports: Reddit, Telegram, Discord, Slack, Dribbble, Whop, Twitch, Skool, Kick, Warpcast, VK, Lemmy, MeWe, Nostr, Listmonk, WordPress, Medium, Hashnode, Dev.to | All 11 |
| Bluesky | Yes | Yes | Yes |
| Mastodon | No | Yes | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $99/mo per user (Standard)Listed price, annual billing — as of June 2026 | $29/mo Standard (listed)Verified on postiz.com June 2026; about 20% less billed annually ($23/mo). Free only if you self-host. | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per user — every teammate is another full subscription | Tiered USD plans by channel count (5/10/30/100) — or self-host the open-source build free on your own server | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | Up to 10 on StandardUnlimited from the Advanced plan (listed $249/mo) | 5 channels on Standard · 10 on Team · 30 on Pro · 100 on UltimatePer Postiz’s pricing page (June 2026) | 15 on Solo · 30 on Team |
| Free trial | 30 daysNo free plan; converts to a paid plan unless cancelled | 7 days (hosted) · or self-host freeNo permanent hosted free plan; the free path is self-hosting (June 2026) | 7 days — €0.00 due today |
| Money-back guarantee | Not listedNot shown on Hootsuite’s plans page (June 2026) | Not listedNo money-back guarantee found in published plan details (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited on paid plans | 400/mo on Standard · unlimited from TeamPer Postiz’s pricing page (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Yes | Not itemizedBest-time auto-posting not specified in Postiz’s published plan details (June 2026) | Yes |
| Per-platform customization | Yes | Cross-posting + per-network editingHomepage: “review and edit everything in a visual calendar” (June 2026) | Yes |
| First-comment scheduling | Not listedNot itemized on Hootsuite’s plans page (June 2026) | Not itemizedFirst-comment scheduling not specified in Postiz’s published plan details (June 2026) | Yes |
| Calendar view | Yes | Visual calendar (core)The visual calendar is central to the product (June 2026) | Yes |
| Content & AI | |||
| AI assistant | OwlyGPT AI assistantIncluded from the Standard plan | AI agents, images & videos (quota by tier)AI metered: 0 images / 3 videos on Standard up to 500 images / 60 videos on Ultimate (June 2026) | Every plan (metered credits) |
| Post templates | Not listedNot itemized on Hootsuite’s plans page (June 2026) | Not itemizedPost templates not specified in Postiz’s published plan details (June 2026) | Yes |
| Content library | Asset & content libraryListed on all plans on Hootsuite’s plans page (June 2026) | Not itemizedA content/media library is not itemized in published plan details (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNo Mastodon publishing; thread support not itemized (June 2026) | Not itemizedNative thread posting not specified in Postiz’s published plan details (June 2026) | Yes |
| Hashtag manager | Not listedNot itemized on Hootsuite’s plans page (June 2026) | AI hashtag generator (free tool)Offered as a free standalone AI tool; an in-app hashtag manager is not itemized (June 2026) | Yes |
| Collaboration | |||
| Team seats | Per-user — each seat billed separatelyStandard lists at $99/mo per user (June 2026) | No team on Standard · unlimited members from TeamStandard ($29) has no team support; Team/Pro/Ultimate include unlimited team members (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Enterprise plan onlyPer the plans-page feature table — Enterprise is custom-quoted (June 2026) | Approvals advertisedAn approvals flow is referenced on Postiz’s channel pages; tier gating not itemized (June 2026) | Team & Enterprise plans |
| Comments on posts | Not listedNot itemized on Hootsuite’s plans page (June 2026) | Not itemizedComments-on-posts not specified in Postiz’s published plan details (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Included · custom reports from Advanced | Included on paid plansAnalytics advertised on all paid tiers (June 2026) | Included on every plan |
| API + webhooks | 100+ app integrationsPublic API access not itemized on the plans page (June 2026) | API, webhooks, SDK & MCPPublic API/webhooks on all paid tiers; OAuth2 + SDK + MCP server (June 2026) | Every plan, incl. Solo |
| Support | Chatbot & help center · premier support on EnterpriseUsers report slow responses on lower tiers | Email + open-source community/GitHubUsers report mixed support and billing experiences on Trustpilot; self-host relies on community support | Email · priority on Enterprise |
| Verdict | |||
| Best for | Enterprises and large agencies running social listening at scale | Developers and open-source-minded teams who want a hackable, self-hostable scheduler with AI-agent/MCP integrations | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Hootsuite figures per their public pricing page; Postiz figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
Listed at $99/mo per user, billed annually, with up to 10 social accounts. Advanced lists at $249/mo; Enterprise is custom-quoted. As of June 2026 — Hootsuite renders prices dynamically, so confirm on their plans page.
Verified on postiz.com June 2026: Standard $29/month (5 channels, 400 posts/mo, 0 AI images, 3 AI videos, no team); Team $39/month (10 channels, unlimited posts, unlimited team); Pro $49/month (30 channels); Ultimate $99/month (100 channels). About 20% off billed annually. The only free path is self-hosting the open-source build on your own server.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Hootsuite and Postiz prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Pick by what you actually need, not by brand or buzz. Hootsuite is the right answer if you run social for a large organization and genuinely use listening, advocacy, and integration depth — the enterprise pricing reflects enterprise capabilities. Postiz is the right answer if you are a developer who wants to own the stack, publish to 30+ networks, and build agentic workflows, and you are happy to operate the infrastructure yourself. The gap between them — a hosted, simple scheduler for creators and small teams posting to the 11 major platforms — is exactly where SocialKit sits: flat EUR plans, no server to provision, Mastodon included, and a 7-day money-back guarantee on top of the trial.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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