Iconosquare and Later both serve Instagram-heavy workflows, but from opposite directions. Iconosquare is an analytics-first platform built for agencies whose main deliverable is proving social performance — deep reporting, competitor benchmarking, and white-label client reports anchor the product, with scheduling in support. Later is a visual planning tool that built its name on Instagram grid previews and has since pivoted toward influencer marketing; it dropped X support entirely in August 2025. Both stop short of Bluesky, Mastodon, and Google Business. This page compares them honestly — platforms, pricing, and team features as of June 2026 — and notes where SocialKit, a flat-EUR scheduler, covers what both leave out.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Iconosquare | Later | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 8 of 11 | 7 of 11Also supports: Snapchat | All 11 |
| Bluesky | No | No | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | No | No | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | €33/mo billed yearly (Launch)Free plan: 2 profiles, 10 posts/mo per profile. Month-to-month rates are higher | $25/mo (Starter, 1 social set)Lists at $18.75/mo billed annually (June 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Tiered plans — 5 profiles per tier, extra users €16/mo each | Per “social set” — extra sets, users, and AI credits are paid add-ons | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 5 profiles on every paid tierSame 5-profile cap from €33 Launch to €116 Excel; larger counts via custom plans | 1 social set (8 profiles) on Starter2 sets (16 profiles) on Growth · 6 sets (48) on Scale | 15 on Solo · 30 on Team |
| Free trial | 14 days, no card required + free plan | 14 days (no free plan) | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed on iconosquare.com/pricing (June 2026) | Not listedNot shown on Later’s pricing page (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | 100/mo on Launch · unlimited on Scale & Excel | 30/profile/mo on Starter · 180 on GrowthUnlimited only on Scale ($110/mo) | Unlimited on every plan |
| Best-time auto-posting | Yes | Yes | Yes |
| Per-platform customization | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Not listedNot shown on Later’s pricing page (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Not listedNot shown on Later’s pricing page (June 2026) | Yes |
| Calendar view | Yes | Visual calendar + Instagram grid preview | Yes |
| Content & AI | |||
| AI assistant | AI captionsListed from the Launch plan (June 2026) | Metered credits: 5/mo on Starter50/mo on Growth · 100/mo on Scale; extra credits are paid add-ons | Every plan (metered credits) |
| Post templates | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Not listedNot shown on Later’s pricing page (June 2026) | Yes |
| Content library | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Not itemizedNot detailed on Later’s pricing page (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNot shown on Iconosquare’s pricing page (June 2026) | No X, Bluesky, or Mastodon to thread onLater ended X support Aug 28, 2025 | Yes |
| Hashtag manager | Not listedHashtag tracking exists in analytics; a publishing-side manager is not shown (June 2026) | Hashtag suggestionsUsers report on G2 the hashtag tools feel limited | Yes |
| Collaboration | |||
| Team seats | 1 on Launch · 3 on Scale · 6 on Excel (+€16/mo each extra) | 1 on Starter · 2 on Growth · 4 on ScaleExtra users are paid add-ons | 2 on Team · unlimited on Enterprise |
| Approval workflow | Scale plan (€69/mo) and up | Not listedNot shown on Later’s pricing page (June 2026) | Team & Enterprise plans |
| Comments on posts | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Not listedNot shown on Later’s pricing page (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Deep — 1-yr data on Launch, 2-yr on Scale, unlimited on Excel | Up to 3 months history on Starter1 year on Growth · 2 years on Scale | Included on every plan |
| API + webhooks | API on Excel plan only (€116/mo)Webhooks not shown on their pricing page (June 2026) | Not listedNo public API or webhooks shown on Later’s pricing page (June 2026) | Every plan, incl. Solo |
| Support | Email · dedicated CSM on ExcelSome users report on review sites that support is email-led and can be slow | Help centerSupport tiers not detailed on the pricing page (June 2026) | Email · priority on Enterprise |
| Verdict | |||
| Best for | Agencies and brands that need deep, white-label social analytics | Instagram-first visual planning and influencer campaigns | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Iconosquare figures per their public pricing page; Later figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
5 social profiles, 1 user, 100 posts/month. Quoted prices are annual-billing rates — month-to-month is higher. Scale is €69/month and Excel €116/month billed yearly, each still with 5 profiles. As of June 2026.
One social set = up to 8 profiles, 1 user, 30 posts per profile/month, 5 AI credits, 3 months of analytics history. Lists at $18.75/month billed annually. As of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Iconosquare and Later prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Pick by workflow priority, not by brand. Iconosquare is the right pick when proving social performance to clients is the job — its analytics depth, multi-year data, and reporting tools are genuinely strong, and it still posts to X. Later is the right pick for creators and brands whose content strategy lives and breathes on the Instagram grid, or who need Snapchat and influencer-campaign tools. The gap between them is exactly where most small teams and multi-network publishers operate: posting reliably to every platform that matters, without a heavy analytics layer or a visual-only workflow. That is the case SocialKit is built for — all 11 platforms, unlimited posts, and a flat €49/month Team plan with approvals, API, and webhooks.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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