Iconosquare and Metricool are both analytics-first platforms that treat scheduling as a feature in service of reporting, not the other way around. Iconosquare started life as a pure Instagram analytics tool and grew into a white-label agency reporting suite covering 8 networks. Metricool is a broader Spanish-built dashboard that combines social, ads, and web analytics across more platforms, with a per-brand pricing model and a free tier. They compete on different strengths — Iconosquare on reporting depth, Metricool on breadth and pricing flexibility. This page compares them on platforms, pricing, and features as of June 2026, and shows where SocialKit, a publishing-first scheduler on flat EUR plans, serves the teams that neither analytics suite is optimized for.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Iconosquare | Metricool | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 8 of 11 | 10 of 11Also supports: Twitch | All 11 |
| Bluesky | No | Yes | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | No | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | €33/mo billed yearly (Launch)Free plan: 2 profiles, 10 posts/mo per profile. Month-to-month rates are higher | From €16/mo (Starter, 5 brands, billed annually)Listed prices exclude VAT; free plan available (June 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Tiered plans — 5 profiles per tier, extra users €16/mo each | Per brand — tiers scale by brand countX (Twitter) is a +$5/account add-on on every tier | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 5 profiles on every paid tierSame 5-profile cap from €33 Launch to €116 Excel; larger counts via custom plans | 5 brands on StarterA brand = one set of connected accounts; 10 brands lists at €29/mo | 15 on Solo · 30 on Team |
| Free trial | 14 days, no card required + free plan | Free plan (1 brand, 20 posts/mo)No full-feature trial of paid tiers listed on metricool.com/pricing (June 2026) | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed on iconosquare.com/pricing (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | 100/mo on Launch · unlimited on Scale & Excel | Unlimited on paid plans (Fair Use Policy) · 20/month on Free | Unlimited on every plan |
| Best-time auto-posting | Yes | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| Per-platform customization | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| Calendar view | Yes | Yes | Yes |
| Content & AI | |||
| AI assistant | AI captionsListed from the Launch plan (June 2026) | AI assistant, incl. on the free plan | Every plan (metered credits) |
| Post templates | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| Content library | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| Hashtag manager | Not listedHashtag tracking exists in analytics; a publishing-side manager is not shown (June 2026) | Hashtag analyticsPer Metricool’s own comparison pages (June 2026) | Yes |
| Collaboration | |||
| Team seats | 1 on Launch · 3 on Scale · 6 on Excel (+€16/mo each extra) | Team & client management on AdvancedFrom €43/mo (15 brands), excl. VAT (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Scale plan (€69/mo) and up | Advanced planFrom €43/mo, excl. VAT (June 2026) | Team & Enterprise plans |
| Comments on posts | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Deep — 1-yr data on Launch, 2-yr on Scale, unlimited on Excel | Core strength — in-depth analytics, competitor tracking, custom reports | Included on every plan |
| API + webhooks | API on Excel plan only (€116/mo)Webhooks not shown on their pricing page (June 2026) | Metricool API on Advanced planZapier, Make & MCP; the free plan lists MCP access (June 2026) | Every plan, incl. Solo |
| Support | Email · dedicated CSM on ExcelSome users report on review sites that support is email-led and can be slow | Dedicated account manager on Custom tier | Email · priority on Enterprise |
| Verdict | |||
| Best for | Agencies and brands that need deep, white-label social analytics | Analytics-heavy marketers managing several brands | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Iconosquare figures per their public pricing page; Metricool figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
5 social profiles, 1 user, 100 posts/month. Quoted prices are annual-billing rates — month-to-month is higher. Scale is €69/month and Excel €116/month billed yearly, each still with 5 profiles. As of June 2026.
Listed prices exclude VAT; 10 brands lists at €29/month. X (Twitter) is +$5/month per account on every tier. Approvals, client management, and API require Advanced from €43/month. As of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Iconosquare and Metricool prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Both Iconosquare and Metricool are analytics-first tools, and that is exactly the right framing for choosing between them. Iconosquare goes deeper on social-specific reporting — multi-year data, white-label output, and competitor benchmarking are what it is built around. Metricool goes broader — organic social, ads, web analytics, and a larger platform set under one dashboard, at a lower sticker price that excludes VAT. If neither deep social reporting nor a combined ads-and-web dashboard is the core of your job — if you mainly need to publish across many networks on a flat, predictable EUR plan — SocialKit is the better fit: all 11 platforms, no VAT disclaimers, no per-network add-ons, and API + webhooks from the cheapest tier.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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