Iconosquare and Sendible look similar at first glance — both are social media management platforms that blend publishing with reporting — but they are built for different jobs. Iconosquare is analytics-first: its own homepage leads with data depth, multi-year benchmarking, and white-label reporting, with publishing as the secondary act. Sendible is publishing-first: its pitch is managing social media at scale for agencies, with client workflows, approval processes, and a large team on the content-creation side. The two tools are also priced differently — Iconosquare in EUR at tiered annual-billing rates, Sendible in USD with steep jumps between tiers. If neither perfectly fits your mix, there is a third option: SocialKit covers all 11 platforms on a flat EUR plan and is listed here as the "best value" alternative.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Iconosquare | Sendible | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 8 of 11 | 9 of 11 | All 11 |
| Bluesky | No | Yes | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | No | Yes | Yes |
| Yes | No | Yes | |
| Pricing & trial | |||
| Entry price | €33/mo billed yearly (Launch)Free plan: 2 profiles, 10 posts/mo per profile. Month-to-month rates are higher | $29/mo (Creator)$25/mo billed annually ($300/year) — 1 user, 6 profiles (verified June 10, 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Tiered plans — 5 profiles per tier, extra users €16/mo each | Tiered — steep jumps: $29 → $89 → $199 → $299+ per month | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 5 profiles on every paid tierSame 5-profile cap from €33 Launch to €116 Excel; larger counts via custom plans | 6 on Creator · 24 on Traction49 on Scale ($199/mo) — as of June 2026 | 15 on Solo · 30 on Team |
| Free trial | 14 days, no card required + free plan | 14 days — no card required | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed on iconosquare.com/pricing (June 2026) | NoNone listed on sendible.com/pricing (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | 100/mo on Launch · unlimited on Scale & Excel | Unlimited queue, but daily send caps: 100–500/user/day by planSmart queues: 10 (Creator) · 30 (Traction) · 70 (Scale) · unlimited from Advanced (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Yes | Not listedNot shown on Sendible’s pricing page (June 2026) | Yes |
| Per-platform customization | Not listedNot shown on Iconosquare’s pricing page (June 2026) | “Tailor posts for each platform”Itemized in their features table (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Instagram first comment (hashtags)Confirmed in their pricing-page FAQ (June 2026) | Yes |
| Calendar view | Yes | Scheduling & smart queuesPer sendible.com (June 2026) | Yes |
| Content & AI | |||
| AI assistant | AI captionsListed from the Launch plan (June 2026) | “Unlimited AI Credits” on all plansAI Assist itemized in their features table (June 2026) | Every plan (metered credits) |
| Post templates | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Not listedNot shown on Sendible’s pricing page (June 2026) | Yes |
| Content library | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Content ideas & suggestionsPer sendible.com (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Not listedNot shown on Sendible’s pricing page (June 2026) | Yes |
| Hashtag manager | Not listedHashtag tracking exists in analytics; a publishing-side manager is not shown (June 2026) | Not listedNot shown on Sendible’s pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | 1 on Launch · 3 on Scale · 6 on Excel (+€16/mo each extra) | 1 on Creator · 4 on Traction · 7 on Scale | 2 on Team · unlimited on Enterprise |
| Approval workflow | Scale plan (€69/mo) and up | Agency-grade approvalsClient workflows are Sendible’s core focus | Team & Enterprise plans |
| Comments on posts | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Team collaboration toolsPer sendible.com (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Deep — 1-yr data on Launch, 2-yr on Scale, unlimited on Excel | Reports & analytics tools | Included on every plan |
| API + webhooks | API on Excel plan only (€116/mo)Webhooks not shown on their pricing page (June 2026) | Not listedNot shown on Sendible’s pricing page (June 2026) | Every plan, incl. Solo |
| Support | Email · dedicated CSM on ExcelSome users report on review sites that support is email-led and can be slow | Help center + support team | Email · priority on Enterprise |
| Verdict | |||
| Best for | Agencies and brands that need deep, white-label social analytics | Agencies managing many clients with agency-grade workflows | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Iconosquare figures per their public pricing page; Sendible figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
5 social profiles, 1 user, 100 posts/month. Quoted prices are annual-billing rates — month-to-month is higher. Scale is €69/month and Excel €116/month billed yearly, each still with 5 profiles. As of June 2026.
Creator includes 1 user, 6 profiles, and a 100-post daily send limit. Next tiers: Traction $89/month (4 users, 24 profiles) and Scale $199/month (7 users, 49 profiles). As of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Iconosquare and Sendible prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Pick by the job you are actually hired to do. Iconosquare earns its price if reporting is the main deliverable — its analytics depth genuinely sets it apart from most schedulers, SocialKit included. Sendible earns its price if you are an agency managing many clients and need the collaboration and approval depth that its higher tiers are built around. The gap between them is everyone whose priority is reliable multi-platform publishing across all major networks at a predictable monthly cost — that is precisely the case SocialKit is designed for, with all 11 platforms, a flat EUR price, API + webhooks on every plan, and a 7-day money-back guarantee on top of the trial.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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