Iconosquare and SocialPilot both serve agencies and marketing teams, but they approach the problem from opposite ends. Iconosquare is analytics-first — it describes itself that way, and its pricing reflects it: every plan tier adds data depth and reporting power rather than more profiles. SocialPilot is publishing-first — it is built for bulk scheduling and client management, with white-label reports and approval seats as the crown jewels of its Premium and Ultimate tiers. The two tools also sit in different currencies: Iconosquare lists in EUR at annual-billing rates, SocialPilot in USD with per-account and per-user add-ons that can quietly inflate the bill. For creators and small teams who want all 11 platforms — Mastodon included — on one flat EUR price without climbing to a top-tier plan on either tool, SocialKit offers a third option.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Iconosquare | SocialPilot | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 8 of 11 | 10 of 11 | All 11 |
| Bluesky | No | Yes | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | No | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | €33/mo billed yearly (Launch)Free plan: 2 profiles, 10 posts/mo per profile. Month-to-month rates are higher | Listed at $20/mo (Essentials)About $17/mo billed annually; pricing changed in early 2026 — as of June 2026 | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Tiered plans — 5 profiles per tier, extra users €16/mo each | Tiered by accounts & seats, with per-account/per-user add-ons | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 5 profiles on every paid tierSame 5-profile cap from €33 Launch to €116 Excel; larger counts via custom plans | 5 on Essentials · 10 on StandardExtra accounts listed at about $4/mo each (June 2026) | 15 on Solo · 30 on Team |
| Free trial | 14 days, no card required + free plan | 14 days — no card required | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed on iconosquare.com/pricing (June 2026) | NoNone listed on socialpilot.co/pricing (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | 100/mo on Launch · unlimited on Scale & Excel | Bulk scheduling supportedPer-plan post limits not shown on the pricing page (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Yes | Not listedNot shown on the SocialPilot pricing page (June 2026) | Yes |
| Per-platform customization | Not listedNot shown on Iconosquare’s pricing page (June 2026) | YesListed on all plans in the pricing-page feature table (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown on Iconosquare’s pricing page (June 2026) | YesListed on all plans in the pricing-page feature table (June 2026) | Yes |
| Calendar view | Yes | Yes | Yes |
| Content & AI | |||
| AI assistant | AI captionsListed from the Launch plan (June 2026) | AI Pilot — credits on every plan500 credits listed on Essentials, 5,000 on Premium (June 2026) | Every plan (metered credits) |
| Post templates | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Not listedNot shown on the SocialPilot pricing page (June 2026) | Yes |
| Content library | Not listedNot shown on Iconosquare’s pricing page (June 2026) | YesContent library listed on all plans (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Not listedNo Mastodon support, so no Mastodon threads (June 2026) | Yes |
| Hashtag manager | Not listedHashtag tracking exists in analytics; a publishing-side manager is not shown (June 2026) | Not listedNot shown on the SocialPilot pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | 1 on Launch · 3 on Scale · 6 on Excel (+€16/mo each extra) | 1 on Essentials · 3 on Standard · 6 on PremiumExtra users listed at about $5/mo, Standard and up (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Scale plan (€69/mo) and up | Client seats only on Premium ($100/mo)0 client seats on Essentials and Standard, as listed June 2026 | Team & Enterprise plans |
| Comments on posts | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Yes“Comments on Post” listed on all plans in the feature table (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Deep — 1-yr data on Launch, 2-yr on Scale, unlimited on Excel | Advanced analytics on Premium ($100/mo) and upUsers report basic reporting on lower tiers (G2/Capterra) | Included on every plan |
| API + webhooks | API on Excel plan only (€116/mo)Webhooks not shown on their pricing page (June 2026) | API access on custom Enterprise onlyListed only on the custom-priced Enterprise tier (June 2026) | Every plan, incl. Solo |
| Support | Email · dedicated CSM on ExcelSome users report on review sites that support is email-led and can be slow | Varies by planUsers report mixed support experiences on Trustpilot and G2 | Email · priority on Enterprise |
| Verdict | |||
| Best for | Agencies and brands that need deep, white-label social analytics | Agencies that need white-label and client seats on Premium and up | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Iconosquare figures per their public pricing page; SocialPilot figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
5 social profiles, 1 user, 100 posts/month. Quoted prices are annual-billing rates — month-to-month is higher. Scale is €69/month and Excel €116/month billed yearly, each still with 5 profiles. As of June 2026.
About $17/month billed annually. 5 social accounts, 1 user, no client seats, 500 AI credits. Client seats, white-label, and advanced analytics list on Premium at $100/month. SocialPilot updated pricing in early 2026 — as of June 2026, verify current rates on their pricing page.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Iconosquare and SocialPilot prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
The choice between Iconosquare and SocialPilot depends on where you sit in the analytics-versus-publishing spectrum. Iconosquare earns its EUR pricing if reporting is the deliverable you sell — its multi-year data and benchmarking genuinely outclass most schedulers. SocialPilot is worth its USD tiers if you run a growing agency that needs white-label and client management at scale, and the Premium budget fits. Between the two, there is a clear gap: all-platform publishing with Mastodon included, flat EUR pricing, and API access on the entry plan. That is what SocialKit is built for — no per-account add-ons, no Mastodon workaround, no top-tier requirement to unlock the integrations your team actually uses.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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