Publer and SocialPilot are two of the most price-driven names in social media management — but they meter value differently. Publer is modular: a $5/month base covers one social account, and every extra account or teammate adds a line to the bill, in exchange for the widest platform coverage in this comparison — all 11 major networks plus Telegram and WordPress. SocialPilot sells bundles: 5 accounts at $20/month, 10 at $40, with its agency headliners — client seats, white-label, advanced analytics — waiting on the $100/month Premium tier. This page compares the two honestly — pricing math, platforms, and gated features as of June 2026 — and shows where a third option, SocialKit, keeps the price flat.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Publer | SocialPilot | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | All 11Also supports: Telegram, WordPress | 10 of 11 | All 11 |
| Bluesky | Yes | Yes | Yes |
| Mastodon | Yes | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $5/mo base + $4 per extra account (Professional)Typical configured setups quoted around $12/mo · as of June 2026 | Listed at $20/mo (Essentials)About $17/mo billed annually; pricing changed in early 2026 — as of June 2026 | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Modular — base covers 1 account, add-ons per account and per member | Tiered by accounts & seats, with per-account/per-user add-ons | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 1 account at the base priceExtras $4/mo (Professional) or $7/mo (Business); every 10th free | 5 on Essentials · 10 on StandardExtra accounts listed at about $4/mo each (June 2026) | 15 on Solo · 30 on Team |
| Free trial | 7 days (Professional) · 14 days (Business) + free plan | 14 days — no card required | 7 days — €0.00 due today |
| Money-back guarantee | 14 daysListed on publer.com/plans (June 2026) — VAT not included | NoNone listed on socialpilot.co/pricing (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited scheduling on paid plans · 10 pending/account on Free | Bulk scheduling supportedPer-plan post limits not shown on the pricing page (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Business plan and upListed under Business-plan features (June 2026) | Not listedNot shown on the SocialPilot pricing page (June 2026) | Yes |
| Per-platform customization | Not listedNot shown in Publer’s published plan details (June 2026) | YesListed on all plans in the pricing-page feature table (June 2026) | Yes |
| First-comment scheduling | Professional plan and up“Schedule 1st comments & threads” listed on Professional (June 2026) | YesListed on all plans in the pricing-page feature table (June 2026) | Yes |
| Calendar view | Yes | Yes | Yes |
| Content & AI | |||
| AI assistant | AI Assist — Business plan and upNot listed for the Professional plan (June 2026) | AI Pilot — credits on every plan500 credits listed on Essentials, 5,000 on Premium (June 2026) | Every plan (metered credits) |
| Post templates | Not listedNot shown in Publer’s published plan details (June 2026) | Not listedNot shown on the SocialPilot pricing page (June 2026) | Yes |
| Content library | Drafts & post history (25 drafts on Free) | YesContent library listed on all plans (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Professional plan and up“Schedule 1st comments & threads” listed on Professional (June 2026) | Not listedNo Mastodon support, so no Mastodon threads (June 2026) | Yes |
| Hashtag manager | Hashtag suggestions — Business plan and up | Not listedNot shown on the SocialPilot pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | Pay per member+$2/mo each (Professional) · +$3/mo each (Business) | 1 on Essentials · 3 on Standard · 6 on PremiumExtra users listed at about $5/mo, Standard and up (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Team collaboration includedApproval specifics not shown in Publer’s published plans (June 2026) | Client seats only on Premium ($100/mo)0 client seats on Essentials and Standard, as listed June 2026 | Team & Enterprise plans |
| Comments on posts | Not listedNot shown in Publer’s published plan details (June 2026) | Yes“Comments on Post” listed on all plans in the feature table (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Business plan and upUsers report on G2/Trustpilot that analytics depth is fairly basic | Advanced analytics on Premium ($100/mo) and upUsers report basic reporting on lower tiers (G2/Capterra) | Included on every plan |
| API + webhooks | Publer API on Business and up“Access to Publer API” listed under Business features (June 2026) | API access on custom Enterprise onlyListed only on the custom-priced Enterprise tier (June 2026) | Every plan, incl. Solo |
| Support | Help center + support · prioritized on Enterprise | Varies by planUsers report mixed support experiences on Trustpilot and G2 | Email · priority on Enterprise |
| Verdict | |||
| Best for | Budget-minded users with 1–2 accounts who want a free plan | Agencies that need white-label and client seats on Premium and up | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Publer figures per their public pricing page; SocialPilot figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
Base covers 1 social account, 0 team members; typical configured setups are quoted around $12/month (Professional) and $21/month (Business). All 11 networks list at $44/month on Professional per Publer’s own calculator. As of June 2026.
About $17/month billed annually. 5 social accounts, 1 user, no client seats, 500 AI credits. Client seats, white-label, and advanced analytics list on Premium at $100/month. SocialPilot updated pricing in early 2026 — as of June 2026, verify current rates on their pricing page.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Publer and SocialPilot prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Pick by how you scale. Publer is the better of the two at the very small end — one to three accounts, a genuinely cheap base price, a free plan, extra coverage for Telegram, WordPress, and Mastodon, and a 14-day money-back guarantee SocialPilot does not match. SocialPilot is the better of the two for agencies that will actually use the $100/month Premium tier — client seats, white-label, and bulk tooling Publer does not attempt. In between sits most real-world usage: several networks, a teammate or two, and AI and analytics as table stakes. That is the case SocialKit is built for — all 11 platforms on one flat EUR plan, AI and analytics on every tier, approvals on a flat €49/month Team plan, and API + webhooks from Solo up, with a 7-day money-back guarantee on top of the trial.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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